SalientMG

Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!

Credibly Irreverent: Terry Kawaja Unfiltered. - The Credentialed In this episode of The Cred Podcast, Mack McKelvey sits down with Terry Kawaja, founder and CEO of Luma Partners and a leading voice in the ad tech industry. Terry shares his nuanced approach to decis...

S2 Ep30 Terry Kawaja Unfiltered w/host @mackmckelvey.bsky.social Known for his objective credibility, Terry's view on his big decisions, “I would rather ruffle some feathers and be right in the long run because people notice.” Plus, Terry shares some predictions!

thecredentialed.com/credibly-irr...

From Gut Instincts to AI Insights with Dr. Aaron Andalman - The Credentialed Discover the science behind decision-making in this episode of The Cred Podcast. Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer & co-founder of Cognitiv, to explore gut instinc...

S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc.

thecredentialed.com/gut-instinct...

Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker

The Role of Failure in Success with Gary Goldberg - The Credentialed In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the po...

S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.”

thecredentialed.com/the-role-of-...

Series A startups: gain traction with the right foundations and marketing hires You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.

I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup

Some great insights here from our Founder/CEO, @mackmckelvey.bsky.social

Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast - The Credentialed In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech an...

S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership

thecredentialed.com/unapologetic...

Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles - The Credentialed In this episode of The Cred Podcast, host Mack McKelvey chats with Yelitsa Jean-Charles, founder and CEO of Healthy Roots Dolls. Yelitsa shares the story of how a class project at Rhode Island School ...

S2 Ep22 Highly recommend you take some time out of your day to listen to this episode: Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles, Founder/CEO, Healthy Roots Dolls; with host @mackmckelvey.bsky.social.

thecredentialed.com/decision-mak...

The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite - The Credentialed In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite...

S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more.

thecredentialed.com/the-horizont...

Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...

S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...

Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social

Hey, that's our CEO @mackmckelvey.bsky.social! We love Creative Spirit & need to get it on @bluestripegroup.bsky.social's radar too! #marketing #neurodivergent

This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.

New #officedog! 👑

Congrats @thekayprince.bsky.social! We loved your article! #marketing #marketer #sobriety

"We’re blown away by the incredible response to our strategic alliance with @bluestripegroup.bsky.social!

ICYMI, here’s a roundup of the latest coverage:
Digiday 🔗 digiday.com/media-buying...
Martech Cube 🔗 www.martechcube.com/salientmg-an...
New Digital Age 🔗 newdigitalage.co/strategy/blu...

Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion

SUM Disruptors Podcast: Episode 04 YouTube video by StartUp Marketer

S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙

www.youtube.com/watch?v=Ld1F...

🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀

We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙

The Value-Cost Equation with Marisa Ricciardi - The Credentialed The Ricciardi Group (RG) Founder and CEO Marisa Ricciardi discussed her varied approach to decision-making with host Mack McKelvey. Ricciardi shared her career journey from working as a trader to work...

S2 Ep8 The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi & host @mackmckelvey.bsky.social Ricciardi shared her career journey from trader to working in-house to eventually launching her own agency, RG. #entrepreneur

thecredentialed.com/the-value-co...

SalientMG and Bluestripe Group Strike Strategic Alliance to Expand Global Capabilities and New Communications Channels for High-Growth Companies Terri Walter, ex-Microsoft, Razorfish, Pubmatic, Kargo marketing exec recently named Managing Director, SalientMG, to lead global alliance

🌍 SalientMG is going global!

We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.

Learn more about our strategic partnership:

reuters.com: www.reuters.com/press-releas...

Media Mix: www.themediamix.co/p/salientmg-...

I spoke w/Dr. Stephanie Gutnik, Chief Strategy Officer, billups, about the critical role of OOH in Luxury. Why? One of OOH’s greatest advantages is that it is both trusted and liked by consumers. #OOH #Advertising www.luxuryroundtable.com/2024/11/26/o...

Value Creation As A Force Multiplier with Catherine Tabor - The Credentialed With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...

S2 Ep5 Value Creation as a Force Multiplier with Catherine Tabor, Founder/CEO, Sparkfly & @mackmckelvey.bsky.social. Find out why Sparkfly is the best kept secret in martech in the QSR/Fast Casual/Restaurant space. #IYKYK thecredentialed.com/value-creati... #Atlanta #Founder #Startup

News from world of #adtech & #SEO. SEMRush just bought Third Door Media.

Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush...

@adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social

Where Mission Meets Impact with Bharani Rajakumar - The Credentialed Get ready for an inspiring journey into the world of values-driven leadership and groundbreaking career training with Bharani Rajakumar. Learn more about Bharani's values-driven approach to life and l...

S2 E3: "Where Mission Meets Impact" with Bharani Rajakumar, Founder/CEO, Transfr. E&Y Entrepreneur of the Year. @fastcompany.com World Changing Idea & Most Innovative Company. #workforce #development #VR @mackmckelvey.bsky.social

thecredentialed.com/where-missio...

From MTV to AI-T (AI Technology) with Gary Mittman - The Credentialed With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...

S2 Ep4 From MTV to AI-T (AI Tech) w/Gary Mittman, Founder/CEO, Kerv.ai. Gary started out in entertainment, then to digital startups, & eventually founding the only AI technology contextually analyzing video behind every screen. thecredentialed.com/from-mtv-to-... @mackmckelvey.bsky.social #adtech

So hot.

SUM Disruptors Podcast: Episode 02 YouTube video by StartUp Marketer

S2 Ep2 Bright Lights, Bold Moves w/Peter Sloterdyk; former Netflix, Grindr & Koala: Hired 86 people in 6 mnths, building trust w/founders, & leading a digital transformation remotely during a pandemic. Hosts: @mackmckelvey.bsky.social & Heidi K www.youtube.com/watch?v=nHyT... #startup #marketing

OSSUM awards launched to recognise the best of startup marketers - New Digital Age The OSSUM Awards will aim to highlight the exceptional talents that make startup marketing extraordinary, from individuals to teams, and the agency partners and vendors who support them.

🏆✨The OSSUM Awards are making waves in @newdigitalage.bsky.social! The awards recognize innovative #marketers who are driving success in the startup world; highlighting the achievements that inspire others to push the marketing envelope. Thx NDE! #startupmarketers
newdigitalage.co/advertising/...