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Paavo Ritala

@paavoritala

Professor of Strategy & Innovation at LUT Business School, Finland Co-Editor-in-Chief, R&D Management #Ecosystems #Platforms #Data #AI #BusinessModels #CircularEconomy #RegenerativeEconomy

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30.10.2023
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Latest posts by Paavo Ritala @paavoritala

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What happens when the technologies of creative professionals get "democratized"?

Interestingly, the all-infusing-AI leads to even more relevance of "humanness" & authentic voice in our context, the content marketing agency industry.

Check our new paper here: www.sciencedirect.com/science/arti...

06.10.2025 12:48 👍 1 🔁 0 💬 0 📌 0

I see AI-generated text everywhere in academic writing. And it's making me a bit sad.

It feels like all the argumentation is homogenized, and stylistically represents a consulting report (McKinsey style), with a lot of empty strawman arguments and other logical/intellectual blunders.

#GenerativeAI

11.09.2025 06:56 👍 2 🔁 2 💬 0 📌 0
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Moving Beyond Circular Utopia and Paralysis: Accelerating Business Transformations Towards the Circular Economy - Nancy Bocken, Jonatan Pinkse, Paavo Ritala, Nicole Darnall, 2025 The circular economy constitutes a paradigm shift which has proven to be both engaging and unrealistic. While scholars and practitioners have started to advocat...

The related special issue editorial in Organization & Environment:

journals.sagepub.com/doi/10.1177/...

08.09.2025 14:13 👍 1 🔁 0 💬 0 📌 0
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The hard truth about the circular economy – real change will take more than refillable bottles It’s fine if steps towards circularity are small – but progress must be consistent.

@jonatanpinkse.bsky.social summarized the insights of our recent special issue in the Conversation Article.

"The hard truth about the circular economy - Real change will need more than refillable bottles"

#CircularEconomy #Transformation

theconversation.com/the-hard-tru...

08.09.2025 14:12 👍 2 🔁 0 💬 1 📌 0

Suomen akatemia lähetti nyt järjestyksessään 14 "ei myöntöä" päätöksen.

Jatketaan harjoituksia, vaikka välillä toivo rakoilee.

#proffahommat #tiedetaivas #pettymyksenvuosikello

08.09.2025 13:56 👍 2 🔁 0 💬 0 📌 0

Thanks - indeed related, and very interesting also! I will take a look at these 👀👍

06.09.2025 16:03 👍 3 🔁 0 💬 0 📌 0

Ps. Ours does not relate to academia, but overall thinking about AI in the field of management & organization.

06.09.2025 11:40 👍 10 🔁 0 💬 1 📌 0
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Rethinking How We Theorize AI in Organization and Management: A Problematizing Review of Rationality and Anthropomorphism Artificial intelligence (AI) has long held the promise of imitating, replacing, or even surpassing human intelligence. Now that the abilities of AI systems have started to approach this initial aspir...

Very nicely elaborated critique! I will read this with interest.

Btw, you might be interested in our recent paper that has a little bit the same flavor. We problematize many assumptions that overblow AI expectations, and call for more "social science of AI".

onlinelibrary.wiley.com/doi/full/10....

06.09.2025 11:39 👍 18 🔁 1 💬 1 📌 0

That is interesting / disappointing to hear... Like many others, I was expecting this to be a killer use case already in early 2023. I wonder when they get it right 👀

02.09.2025 17:38 👍 1 🔁 0 💬 0 📌 0

Today, we started an "old school" master-level course on Sustainable Strategy.

No AI. Just conversational lectures, a flipped classroom, a final panel with industry practitioners, and an old-fashioned exam.

I wonder how the students will like it... So far they looked happy after the first lecture!

02.09.2025 17:14 👍 2 🔁 0 💬 0 📌 0

Why do (artificial) neural networks resemble neural networks?

I guess... we are all meaning-making "machines", wherein what we know and perceive affects the next thing we say :)

28.08.2025 04:57 👍 3 🔁 0 💬 0 📌 0
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New research from Stanford shows that generative AI is already making it harder for young people to find jobs.

- In jobs with high exposure to automation by AI, early-career workers have experienced a 13% relative decline in employment. Jobs with lower exposure to automation are unaffected.

🧵 1/3

26.08.2025 11:28 👍 19 🔁 8 💬 2 📌 0

Thanks for sharing! I was looking for some clear evidence of this effect and this one is interesting...

At the same time, "digital natives" could be expected to actually have the skills needed to work WITH AI. Perhaps that demand will show elsewhere.

26.08.2025 11:42 👍 0 🔁 0 💬 0 📌 0

I have not followed how the action has been developing here. But I saw that the usage numbers are rising steadily (from 30M early this year to 38M now), so I was curious to see what's up.

I wonder if one could "teach the algorithm" here to surface quality conversations. Works quite well in LN...

24.08.2025 09:16 👍 1 🔁 0 💬 0 📌 0
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Rethinking How We Theorize AI in Organization and Management: A Problematizing Review of Rationality and Anthropomorphism Artificial intelligence (AI) has long held the promise of imitating, replacing, or even surpassing human intelligence. Now that the abilities of AI systems have started to approach this initial aspir...

Trying to exit my Bluesky-slumber with a research-related post :)

Here is a link to the study I am most excited and proud of this year.

There are expectations for rationality & human-likeness in the AI field. Is that a problem? See the paper to find out :)

onlinelibrary.wiley.com/doi/10.1111/...

24.08.2025 08:41 👍 6 🔁 1 💬 0 📌 0

I have given up on Twitter/X... 🤷

I wonder if the discussion could move here over time...?

Well, at least LinkedIn has a lot of good action these days!

24.08.2025 05:00 👍 3 🔁 0 💬 1 📌 0

I haven't logged in to Bluesky in a long while...

How is the action here? Do we already have the new Twitter up and running? 👀

I miss the good short-form conversations. LinkedIn is great nowadays, but I would hesitate to write one-sentence ideas there. Twitter was great for that.

20.08.2025 16:48 👍 4 🔁 0 💬 1 📌 0

#FollowFriday LUT Business School 🚀
Dean's updates @saarenke.bsky.social
AI, platforms, sustainability @paavoritala.bsky.social
Sustainable consumption @tiialotta.bsky.social
Sustainability & SMEs @mariau.bsky.social
Supply mgmt @malacina.bsky.social
Regenerative business @kirsisalonen.bsky.social

15.12.2023 10:53 👍 5 🔁 2 💬 0 📌 0

Saimme vuodelle 2024 hienon hankerahoituksen Media-alan tutkimussäätiöltä!

LUT-yliopisto: 88 094 euroa ”Tutkimusteema: Toimitus 2.0 – Generatiivinen tekoäly ja uudet organisointikäytännöt”

Kaikki GenAI-erityishaussa rahoitetut hankkeet täällä:

www.mediaalantutkimussaatio.fi/tutkimukset/...

09.12.2023 12:07 👍 2 🔁 0 💬 1 📌 0
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Olin tänään keynouttaamassa ICSOB 2023 konferenssissa LUT Lahden kampuksella. Mukava yleisö ja porukka - ohjelmistosuunnittelu ja -liiketoiminta on ollut oma tutkimuskohteeni pitkään, mutta olen muuten pyörinyt enemmän management -konferensseissa. Vaihtelu virkistää!

28.11.2023 15:02 👍 3 🔁 0 💬 0 📌 0

Huomenna klo 12 mennään!

www.lut.fi/fi/uutiset/u...

23.11.2023 20:22 👍 9 🔁 1 💬 0 📌 0

Kiitos Pia! Samaa mieltä systeemeistä ja systeemisyydestä. Tsemppiä artikkeliin!

21.11.2023 09:52 👍 1 🔁 0 💬 0 📌 0

Tänään olen päivän EMBA-kouluttamassa verkostojen johtamisesta.

Mikä on aiheesta uusinta "hottia"? Ekosysteemit & alustat, eikö?

Entä muut näkökulmat?

21.11.2023 08:37 👍 0 🔁 0 💬 1 📌 0

Tämä oli odotettavissa... Kenelle ei tullut yllätyksenä? 🤔

12.11.2023 20:27 👍 2 🔁 0 💬 2 📌 0
Sovelletaan Norjan tasoluokan X toimintamallia siten, että sijoitetaan kaikki MDPI:n,
Frontiersin ja Hindawin lehdet (ja muut mahdolliset kyseenalaisten kustantajien
lehdet) ehdolle laskettavaksi tasoluokkaan 0 vuoden 2025 alusta ja pyydetään
tiedeyhteisöltä kommentteja ja paneelit tekevät päätökset kevään 2024
kokouksissa

Sovelletaan Norjan tasoluokan X toimintamallia siten, että sijoitetaan kaikki MDPI:n, Frontiersin ja Hindawin lehdet (ja muut mahdolliset kyseenalaisten kustantajien lehdet) ehdolle laskettavaksi tasoluokkaan 0 vuoden 2025 alusta ja pyydetään tiedeyhteisöltä kommentteja ja paneelit tekevät päätökset kevään 2024 kokouksissa

MDPI:n ja Frontiersin asema horjumassa 🌋
TSV:n Julkaisufoorumin ohjausryhmä linjasi juuri että kyseisten kustantajien toimintaa arvioidaan uudelleen ja lähtökohtaisesti niiden lehdet lasketaan tasoluokkaan 0 vuonna 2025.
#tiede #tutkimus

12.11.2023 19:56 👍 12 🔁 7 💬 3 📌 3

Funny how the impression nuanced writing has changed.

In 2020, I was amazed to see text from my coauthor that read like this:

"This study delves deeper into the intricacies of ecosystems and platforms, developing an integrated account on X Y Z"

In 2023: Yeah, it's ChatGPT again authoring here...

06.11.2023 14:52 👍 0 🔁 0 💬 0 📌 0

Joskus #proffahommat on sellaisia, etenkin syksyisin, että joutuu paketoimaan 101 asiaa viikossa. Tämä on sellainen viikko. Lauantain aamukävelyn jälkeen aamupäivä sujuu lähetellessä special issue -päätöksiä ja review -kutsuja.

Onneksi ulkona on sentään huono sää niin ei harmita urakointi liikaa :)

04.11.2023 06:06 👍 4 🔁 0 💬 0 📌 0
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing ... Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing - Author: Risqo Wahid, Joel Mero, Paavo Ritala

Do people share their research in Bluesky? I would hope so :)

Well, let me share this one to get started.

We wrote a short "call for action" for marketing researchers to study how GenAI changes the profession & organizational practices in content marketing.

Attached an open access link.

03.11.2023 18:48 👍 3 🔁 0 💬 0 📌 0

Taas tulee #FollowFriday Tiedespesiaali 1/14
@aipartanen.bsky.social
@laurauusitalo.bsky.social
@villehelminen.bsky.social
@sunnakokkonen.bsky.social
@suvinou.bsky.social
@jessicafi.bsky.social
@rantakukka.bsky.social
@johannesa.bsky.social
@hannu-toivonen.bsky.social
@arijlaaksonen.bsky.social

03.11.2023 05:26 👍 38 🔁 11 💬 3 📌 5

Graysky - tell me more? 🤔

01.11.2023 18:31 👍 0 🔁 0 💬 1 📌 0