Just remember, people on Pinterest are not searching for YOU. They are searching for things that inspire or help them plan or take action on something. It might just be your content that does that so let it lead on Pinterest.
Lots still do! The user base is growing
I love helping my clients make their impact on the world.
How? By using my Evergreen Impact Method that helps keep their content in circulation. It's powered by Pinterest, of course, it's my fav platform!
elainetimms.com/the-evergree...
How a professional organizer grew her visibility and website traffic using Pinterest.
elainetimms.com/pinterest-ma...
Why do you always hear about how important Pinterest SEO is?
Because that's telling Pinterest who to show your content to -the platform is more like Google than social media.
Keywords and interest targeting are the keys to growing on Pinterest.
Ever wondered what it looks like to use Pinterest for marketing? Check out my case study post where I took a food creator from pinning for fun to pinning for profit!
elainetimms.com/evergreen-gr...
I wrote a post about evergreen marketing - what it is - and why Pinterest is the perfect platform to support an evergreen marketing strategy.
elainetimms.com/what-evergre...
Evergreen marketing doesn’t go viral. It just keeps showing up.
It connects creators to searchers over time.
No burnout. No treadmill. Just real reach.
Most platforms treat your content like a moment.
Pinterest treats it like an asset.
If you’re creating blog posts, lead magnets, or long-form content that you hope people will find…
Consider a platform built for exactly that.
Pinterest doesn’t have you chasing the next best thing.
As online evolves, long form content will become ever more important.
Have a podcast? Turn your podcast content into evergreen, long form content and build traffic and discovery on Pinterest.
I cover all the details in my Pinterest marketing guide for podcasters.
elainetimms.com/use-pinteres...
Absolutely fair! Many don’t realize the GenZ growth on Pinterest and the platform is often overlooked so just adding my two cents.
I wouldn’t overlook Pinterest for GenZ - one of the fastest growing user base
Evergreen marketing isnt going anywhere- it’s what businesses and brands need to start with to build influence.
Get started with this guide
elainetimms.com/evergreen-ma...
Evergreen marketing is more important today than ever as search and traffic evolve.
What do you want to be known and recommended for?
What’s the “why” behind the search?
Here’s how to embrace the Pinterest mindset:
📌 Create content that answers the search.
📌 Use Pinterest as a search engine not socials.
📌 Success comes when you craft content for the platform - repurpose content, but make sure to consider search intent.
Why do business owners struggle with Pinterest marketing?
A question often asked and there are several reasons.
Here's one answer: They don’t align their content with user intent.
Pinterest success is about understanding what people are searching for and delivering value once they click.
