This is not a talk about how discovery should work.
Itโs about how growth actually happens.
Hosted by Hustle Badger.
5/5
#product #productmanagement
โข How discovery can build credibility and trust โ not just insights
โข Counterintuitive lessons from scaling discovery
โข The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again
4/5
โข Why leading with business impact can unlock better decisions and bring the organisation with you
Not as a planned transformation, but as a way to make better decisions and create real business impact.
Youโll hear what happens when discovery meets reality:
3/5
Itโs a series of choices, tensions, and compromises โ navigating pressure to move fast while trying to move intentionally.
In this talk, Francesca Cortesi shares real stories from building and growing discovery habits across scale-ups.
2/5
Not by the Book: How growth really happens
๐
Wednesday, 11 March
โฐ 17:00 โ 18:00 GMT
๐ luma.com/iqeq3858
Growth is often framed as speed, scale, or shipping more.
But in reality, growth looks very different.
1/5
โข Quantify the business risk of development
โข Set a discovery budget and make efficient use of it
โข Link product metrics to business metrics
โข Articulate your strategy and plans in ways that execs care about
โข Create an operating routine that drives accountability
#vibecoding #ai #product
5/5
NB. Course content is the same for both Exec & Build with AI
๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ก๐ฒ๐ผ ๐ ๐๐
๐ www.hustlebadger.com/product-neo-...
Nail the PM toolkit as a junior PM
โข Create a product vision
โข Articulate your product strategy
4/5
โข Picking the right tools (Replit, Lovable, Bolt, Cursor)
โข Creating detailed specs with LLMs
โข Debugging strategies
โข Adding Stripe payments to your apps
โข Connecting your project to Github
โข Graduating to an AI IDE (Cursor)
โข Using console logs to debug
โข Using Terminal
3/5
๐๐
๐ฒ๐ฐ ๐๐๐ถ๐น๐ฑ ๐๐ถ๐๐ต ๐๐
๐https://www.hustlebadger.com/exec-build-with-ai/
Get comfortable with vibe coding in a cohort of peers
โข Master no code tools
โข For CEOs, Execs, VPs, Directors and board members only.
๐๐๐ถ๐น๐ฑ ๐๐ถ๐๐ต ๐๐
๐https://www.hustlebadger.com/build-with-ai-cohort/
2/5
๐๐๐ฆ๐ง ๐๐๐๐ก๐๐ ๐ง๐ข ๐๐ข๐๐ก ๐๐ข๐๐ข๐ฅ๐ง๐ฆ - Class starts this week! ๐
๐๐ฒ๐ฝ๐น๐ผ๐ ๐ฎ๐ป ๐๐ ๐ฎ๐ด๐ฒ๐ป๐
๐ www.hustlebadger.com/ai-agents-co...
Build and deploy an AI agent in production
โข Master n8n
โข Learn RAG
โข Use MCPs
โข Write Evals
โข Create multi-agent systems
1/5
This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.
The session will not be recorded.
Attendees will receive a free copy of the Hustle Badger competency framework.
Hosted by Hustle Badger.
#product #productmanagement
3/3
โข Define what good looks like
โข Use hiring and development to improve performance
โข Benchmark your team and identify opportunities for growth
โข Plan support and training to effectively upskill your team
2/3
Building a High Performance Product Team
๐
Tuesday, 10 March
โฐ 17:00 โ 18:00 GMT
๐ Register: luma.com/rpc851ts
How are the best product organisations actually built?
Join this workshop where weโll share practical tips and free templates to help you:
1/3
Maybe you've woken up desperate for a deep dive on Cowork, Open Claw, SaaS product development, delivery reviews.... either way, the only way we'll know is if you tell us.
๐ข TELL US WHAT WE CAN MAKE FOR YOU!!! ๐ข
๐ In the comments below
#vibecoding #ai #product
2/2
Time to ๐ข ASK YOU WHAT YOU WANT ๐ข
We're always on the look out for content gaps to fill.
What should we write on next?
Where do you wish Hustle Badger had an article, a course, a template?
1/2
This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.
Attendees will receive a free copy of the Hustle Badger competency framework to help teams understand where they want to grow.
#product #productmanagement
3/3
โข Define what โgoodโ looks like for your product team
โข Use hiring and development to improve performance
โข Benchmark your team and identify opportunities for growth
โข Plan support and training to effectively upskill your team
2/3
Building a High Performance Product Team
How are the best product organisations actually built?
๐
Tuesday, 10 March
โฐ 17:00 โ 18:00 GMT
Link: luma.com/rpc851ts
Hustle Badger is hosting a practical workshop where weโll share frameworks and templates to help you:
1/3
๐๐ฆ๐ป๐ฎ๐ฝ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฐ๐ผ๐๐ฟ๐๐ฒ: www.hustlebadger.com/courses/snap...
๐๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป ๐ฐ๐ผ๐๐ฟ๐๐ฒ: www.hustlebadger.com/courses/prod...
๐ ๐ฏ๐ฌ / ๐ฒ๐ฌ / ๐ต๐ฌ ๐ฑ๐ฎ๐ ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ด๐๐ถ๐ฑ๐ฒ ๐ณ๐ผ๐ฟ ๐ฉ๐ฃ๐: www.hustlebadger.com/what-do-prod...
#product #productmanagement
6/6
โข 3-4 pillars and what you might build under each
5. ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฟ๐ต๐๐๐ต๐บ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ต๐ผ๐ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฟ๐๐ป๐.
โข Sprint reviews
โข Quarterly planning / OKRs
โข Target customers
โข Value prop
โข Business model
5/6
4. ๐ก๐ผ๐ ๐ด๐ฒ๐ ๐ฎ ๐๐ป๐ฎ๐ฝ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ผ๐ป ๐ฝ๐ฎ๐ฝ๐ฒ๐ฟ.
โข 1-2 pages. 2-3 hours to write.
โข SWAG - stupid wild ass guess
โข But something you can iterate with others
Should include
โข Your team's mission and measure of success
โข Company and market context
โข Key users and needs
4/6
3. ๐๐ป๐๐ฒ๐๐ ๐ถ๐ป ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐
30-min 1:1s with everyone around you.
โข What do I need to know?
โข What are the biggest challenges?
โข Who else should I talk to?
In your first few weeks there are no stupid questions. That's not true after 6 months.
3/6
2. ๐๐ฎ๐ฟ๐ป ๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ฒ.
Pick one before BAU drowns you:
โข Qual research. Go speak to customers.
โข Quant research. Do analysis no one's done.
โข Process mapping. Map a cross-functional flow.
โข Embed. Spend a week in a team you work closely with.
2/6
๐ฆ๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฎ ๐ป๐ฒ๐ ๐ฟ๐ผ๐น๐ฒ? Here's an onboarding guide for ICs ๐
1. ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ฏ๐ผ๐๐' ๐ด๐ผ๐ฎ๐น๐
โข What does success look like in 3/6/12 months?
โข What 2-3 things matter most this quarter?
โข What are their biggest worries and how do they like to work?
1/6
B2B: Teams handle requests from clients. They manage complex needs. Product managers join sales calls. They build more features to go deeper with each client.
B2B and B2C product management are two different games.
Know which one youโre playing.
And play to win
10/10
#product #productmanagement
B2B: Product marketing is a big job. You must teach users how to get value. Training, demos, and support are key.
๐ต) ๐ช๐ต๐ฎ๐ ๐ง๐ฒ๐ฎ๐บ๐ ๐๐ผ
B2C: Teams focus on user behavior. They look for patterns in data. They build features users will love, even if users never ask for them. Simplicity wins.
9/10
B2B: Users are experts. They know their needs. You can trust their feedback more. Deep interviews matter.
๐ด) ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
B2C: The product must be self-explanatory. Users onboard themselves. Marketing is about showing value fast.
8/10
B2B: Testing is hard. Fewer users mean less data. You rely on feedback, case studies, and client stories. Change is slower.
๐ณ) ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐จ๐๐ฒ๐ฟ๐
B2C: Users may not know what they want. They ask for small changes. You must read between the lines.
7/10
B2B: Sales teams drive growth. They push for new features to close deals. Hitting targets is everything. Product managers work closely with sales.
๐ฒ) ๐๐ป๐ฎ๐น๐๐๐ถ๐
B2C: You run lots of AB tests. Data is everywhere. You can see what works fast. Decisions are data-driven.
6/10
B2B: You target specific people at specific companies. Outreach is direct. Events and demos matter. Product-led growth is rising, but sales teams still rule.
๐ฑ) ๐ฆ๐ฎ๐น๐ฒ๐ ๐๐๐น๐๐๐ฟ๐ฒ
B2C: No sales team needed. The product sells itself. Growth is about marketing and product.
5/10
