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Michelle Legro

@michellelegro

Deputy Editor, Inc. Previously: WIRED, Medium, Topic, New Republic, Lapham's Quarterly.

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01.11.2023
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Latest posts by Michelle Legro @michellelegro

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How Bravo Became the New QVC How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.

As someone who has debated buying Meredith Marks' caviar as a (sorta?) gag gift, this is extremely My Shitβ„’ www.inc.com/brian-moylan...

04.02.2026 14:39 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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How Bravo Became the New QVC How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.

Have you ever wanted to know the numbers behind those Bravolebrity businesses?

Well @inc.com and @brianjmoylan.bsky.social have got you covered, as we go deep into what makes brands like Loverboy work.

www.inc.com/brian-moylan...

03.02.2026 18:55 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Apparel Startup XX-XY Athletics Is on a Mission to 'Save Women's Sports.' Critics Say It Is Cashing In on the Anti-Trans Movement Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in less than a year.

Perhaps you’ve heard of athletic wear company XX-XY.

Here’s the story of how Jennifer Sey’s startup grew to more than $1 million in sales in less than a year, with a mission that a GLAAD spokesperson said is β€œcapitalizing off the anti-trans movement.” www.inc.com/ali-donaldso...

20.10.2025 17:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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A true heater 48 hours for The Onion, in my unbiased opinion.

04.04.2025 22:45 πŸ‘ 22267 πŸ” 3346 πŸ’¬ 214 πŸ“Œ 129
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I Struck Out With Tinder and OpenAI’s New Dating Game Tinder and OpenAI have partnered up to help you practice 'cringeworthy moments.' For us, it was an exercise in rejection.

This story by @bensherry.bsky.social for @inc.com is just so much fun.

OpenAI and Tinder are doing a lighthearted collaboration in which you practice your skills with an AI in different meet-cute situations.

Ben tried it out. The results? Not so great! But definitely worth reading about.

01.04.2025 16:40 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Jonathan Adler Is Grateful for Growth Capital The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.

Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures www.inc.com/christine-la...

21.03.2025 16:16 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Lapham’s Quarterly to Be Acquired by Bard College The beloved magazine started by Lewis Lapham, who died last year, is being acquired by Bard College.

There's very little good news out there right now, so please enjoy the best piece of news I can possibly offer at the moment. I love you LQ!

www.nytimes.com/2025/03/21/b...

21.03.2025 18:46 πŸ‘ 16 πŸ” 4 πŸ’¬ 0 πŸ“Œ 1
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How Marc Andreessen’s Longest Grudge Has Shaped the World We Live in Today One of Trump’s biggest billionaire supporters and DOGE fans launched his career off of the success of a government-funded project.

New episode of Computer Freaks is up at @inc.com! Find out what really went down at Marc Andreessen’s first job, and how it made him a big fan of DOGE. www.inc.com/christine-ha...

20.03.2025 17:33 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings? In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.

Inc just published a whole investigation into Lovette Dobson! www.inc.com/sam-blum/who...

06.03.2025 18:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings? In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.

Fun little investigation by @inc.com's @samblum.bsky.social on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents www.inc.com/sam-blum/who...

06.03.2025 15:13 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Vanishing Act | Paul Collins Barbara Newhall Follett was a prodigy who transfixed the literary worldβ€”and then vanished.

I hope you’ve read this piece about her! www.laphamsquarterly.org/celebrity/va...

05.03.2025 02:10 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
A page of the print edition of the Onion with honestly so so many words and related design elements I cannot quite figure out how to alt text it but I’m working on it

A page of the print edition of the Onion with honestly so so many words and related design elements I cannot quite figure out how to alt text it but I’m working on it

Honestly getting a print sub to @theonion.com is the best decision I’ve made in a long time

28.02.2025 00:36 πŸ‘ 1133 πŸ” 86 πŸ’¬ 27 πŸ“Œ 8
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Why Your Favorite Baby Products Keep Getting Pulled from Shelves Dreamland Baby sleep sacks were hailed as a miracle for infant sleep. Then a surprise alert from a government safety agency turned the business upside down.

When I was postpartum, some of my favorite baby products went from "must buy" to "get these out of your house now."
So I asked @brycecovert.bsky.social to look into what the heck is going on with regulation in the baby product industry for @inc.com. www.inc.com/bryce-covert...

19.02.2025 17:55 πŸ‘ 3 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
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The Holmes Effect Still Stings for a Generation of Female Founders Elizabeth Holmes is in prison for defrauding investors. Women entrepreneurs still say they can’t shake her bad blood.

Female founders--who get 2% of venture capital--are losing deals because they are compared to Elizabeth Holmes. One investor told a female founder, "I would never invest in you. You remind me too much of Elizabeth Holmes. You even kind of look like her."
www.inc.com/jennifer-als...

18.02.2025 00:20 πŸ‘ 32 πŸ” 8 πŸ’¬ 3 πŸ“Œ 0
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Trump Freezing Federal Funds Amplifies Threat of Impoundment The Trump administration’s decision to temporarily pause federal grants and loans is throttling Capitol Hill, with some lawmakers describing the measure as β€œsenseless chaos.”

Wrote about impoundment and how the Trump White House is one that is open to testing how far its presidential powers can go. For @inc.com
inc.com/melissa-ange...

28.01.2025 22:11 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Okay but this is an important reminder to dust of my copy of Thirteen Clocks

28.01.2025 22:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Bookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

If you need some good news today… www.inc.com/christine-la...

28.01.2025 19:04 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1
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Bookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books. The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

Readers and writers will understand that this is wild! I'm reading a new book in my web browser. Not a watermarked galley. Not library. I bought it.

I wrote this about how and why. It's Bookshop's latest to help indie bookstores instead of sending CEOs to space @inc.com www.inc.com/christine-la...

28.01.2025 14:22 πŸ‘ 16 πŸ” 5 πŸ’¬ 2 πŸ“Œ 0
Bookshop.org US Explore digital books on Bookshop.org

Bookshop's new e-book reader is available both on their website and on their app, check it out! bookshop.org/ebooks

28.01.2025 14:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Bookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books. The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

Today is @bookshop-org.bsky.social's fifth anniversary, and @andyhunter777.bsky.social and team have achieved all of their initial goals with the company. So what's next? Take on the e-book market! www.inc.com/christine-la...

28.01.2025 14:17 πŸ‘ 4 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0

Oh yay what fun Bess!

28.01.2025 14:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed Sora's video output is visually impressive but inconsistent.

I'm cry-laughing at the "ChicAIgo" on one truck, and hands in general. The kid drinking the pizza slice; the other holding it like it's an ice cream cone! @bensherry.bsky.social www.inc.com/ben-sherry/w...

19.12.2024 19:09 πŸ‘ 13 πŸ” 3 πŸ’¬ 2 πŸ“Œ 0
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Is Matt Mullenweg the Mad King of WordPress? The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

Ah, don't worry, Internet, he prefers the term "enlightened leader." www.inc.com/dfreedman/ma...

19.12.2024 19:33 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Is Matt Mullenweg the Mad King of WordPress? The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

Inc. magazine has a profile of Matt Mullenweg. Lots of talk about the Automattic vs. WP Engine case...#WordPress www.inc.com/dfreedman/ma...

19.12.2024 18:18 πŸ‘ 18 πŸ” 8 πŸ’¬ 2 πŸ“Œ 0
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Is Matt Mullenweg the Mad King of WordPress? The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

WordPress co-founder Matt Mullenweg’s open-source empire dominates the web. Is his attack on competitor WP Engine putting it at risk?

19.12.2024 14:59 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 2
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Is Matt Mullenweg the Mad King of WordPress? The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

What's really going on with Matt Mullenweg? The WordPress co-founder and Automattic CEO has been on a rampage against WP Engine since September, and the open-source web may never be the same. www.inc.com/dfreedman/ma...

19.12.2024 14:21 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

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14.12.2024 23:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0