Ethan Baldwin's Avatar

Ethan Baldwin

@slashandstructure

Design Director and Founder of Slash & Structure, an Identity Design Studio based in Chicago. I focus on Logos, Websites built in #webflow, and #motiongraphics, all day, β€˜urry day. I also blast a lot of Jersey House. 🎢 This studio be bouncin’ 🎢

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18.11.2024
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Latest posts by Ethan Baldwin @slashandstructure

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A Website To End All Websites | Henry From Online How to win the war for the soul of the internet, and build the Web We Want.

you’re right! it feels mostly awful to Go Onlineβ„’, these days. the internet in a sad state, for reason after reason after reason. but there is a way to fix it; to trade the voidful howling for a quiet & joyful song.

here’s how to win the war for the soul of the internet, and build the Web We Want.

01.01.2026 19:27 πŸ‘ 328 πŸ” 126 πŸ’¬ 10 πŸ“Œ 31
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To my designers - annual reminder to cancel your Adobe account to get their don’t leave me offer.

If you have to use Adobe, might as well save over 50% on it, as they’re jumping the pro plan to 70/mo.

12.12.2025 17:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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21.11.2025 18:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The home office is officially done ❀️

Now to get a few more art pieces and that coveted neon sign for the background of videos.

02.04.2025 22:49 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Bored of it Please, make it stop.

β€œBored of it”
paulrobertlloyd.com/2025/087/a1/...

I have sunk so much time in the last n months into discussions around this. Time I could have used to advance digital accessibility. Or used reading books. Or not listening to scams (because a lot of them *are* scams).

But alas.

31.03.2025 21:48 πŸ‘ 26 πŸ” 6 πŸ’¬ 0 πŸ“Œ 0

Barring InDesign and After Effects, I’m almost ready to move away from Adobe.

Haven’t opened Photoshop in over a year, & w/ Figma ➑️ AE in Overlord2 + my Figma to Webflow workflow, my Illustrator usage has dropped.

@battleaxedotco.bsky.social and Relume, I just love y’all.

19.03.2025 15:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I’m at a full on creative block for myself but I did just teach myself mogrts to build a huge package for a friends’s club animated graphics so…

That’s something!

But Jesus Christ I need to do my damn portfolio.

12.02.2025 05:19 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ooooooh this πŸ‘πŸΎ πŸ‘πŸΎ πŸ‘πŸΎ
The number of times I’ve heard β€œcan you just fix what they did pleeeeeeze”

12.02.2025 05:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The best situation is when the site is in their account, they make me their admin, and I get a retainer. πŸ™ŒπŸΎ πŸ™ŒπŸΎ

15.01.2025 06:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

That being said, all passed, and time to work on my Partner Application πŸ”₯πŸ”₯

14.01.2025 17:19 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Oh yeah, in my insomnia I decided to take all the #webflow Certification Tests in bed around 6am.

I’ve used Webflow full time since 2016 and not once have I used 3D transformations with perspective 🀯 Those questions completely stumped me and I was way too foggy to figure out via context clues. πŸ˜‚

14.01.2025 17:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Insomina Chronicles:

Bed at 12. Woke up at 3 with a headache, so had to buy the domain for a design community side project. Started writing the storyline for a video game based off a bunch of film noir characters I made in college.

It’s 5:23. I’d like my brain to turn off now mkay thanks bye.

14.01.2025 11:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is sweet πŸ”₯

Everyone goes NUTS for a good parallax

14.01.2025 10:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I love showing clients how easy Webflow is to use. Each client gets an faq document that walks them through the Editor, but many want to just focus on their business. Site upkeep isn’t top of mind for them, and larger clients aren’t going to bother and prefer to have someone on call.

14.01.2025 10:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I offer service tiers. I can either transfer it to them completely and that ends our engagement, or I host it, act as webmaster and make small changes as needed, and they pay a monthly fee. Most of my client pick this baby retainer model.

13.01.2025 03:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

We gotta save money wherever we can. Happy Holidays!

10.12.2024 17:35 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I’ve been bad at my daily share since Thanksgiving took over, but wanted to throw in the motion piece for the previous event post. #motiongraphics #aftereffects

29.11.2024 05:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The majority of my work is digital, but I also design for events, stages, and office interiors. My latest large scale project was for Digital Pharma East in Philadelphia.

I love exploring how people interact with & flow through a branded physical space.

#eventdesign #interiordesign

24.11.2024 16:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Loving these data visualizations πŸ”₯πŸ”₯

20.11.2024 03:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Gotta say, it feels like we missed an opportunity to reinvent social. Do you know which app you’re on right now?

06.07.2023 18:52 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 2