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Neil Allison

@usabilityed

User centred design advocate in UK Higher Education. Head of Prospective Student Web at The University of Edinburgh.

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17.11.2024
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Latest posts by Neil Allison @usabilityed

Content design isn't just writing - 100% agree.
Just like being a good taxi driver isn't just about being able to drive. You need to know the city intimately, have good customer service, handle money, good time mgt etc etc.
But fundamentally, if you can't drive you can't be a taxi driver.

08.12.2025 22:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Edinburgh prospective student journey map – Future student online experiences

My team have shared #user #journey #maps for prospective undergraduate, postgraduate and research students based on 2+ years of #userresearch with over 100 students. Loads of insight for #highereducation #recruitment and #marketing colleagues. edin.ac/prospective-...

08.12.2025 22:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

An editorial task doesn't demonstrate that you're a capable content designer.
But flunking an editorial task demonstrates that you're not.

22.08.2025 13:47 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Reflections on our pilot digital student recruitment unconference – Future student online experiences

We organised an #unconference last month. Great to be able to bring together colleagues for some professional development during challenging financial times in #highereducation. Reflections and feedback on the experience blogs.ed.ac.uk/future-stude...

15.07.2025 14:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Very interesting food for thought. I feel a long way off the pace right now.

25.05.2025 09:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
future state – Future student online experiences

Lots of #ux, #contentdesign, #softwaredevelopment, #productmgt blog posts about the project from across our team, if you're more intestersted in the journey than the destination: blogs.ed.ac.uk/future-stude...

05.03.2025 22:26 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

A landmark event this week as our team launch our new provision for prospective undergraduates: study.ed.ac.uk/undergraduate This is a first release as we rollout an overhauled provision for prospective students across 2025. Four years in the making, this is a massive team achievement. Very proud :)

05.03.2025 22:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Nice post. Takes me back to our training days. Great to have the space to get into more detail!

05.03.2025 20:54 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Technology alone doesn’t deliver transformation – Future student online experiences

We're reaching the end of the first phase of a new journey, with the launch of new provision for prospective students next month.

As a team we've been reflecting on how things have gone: blogs.ed.ac.uk/future-stude...

I'd love to hear your thoughts on this.

14.02.2025 18:24 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Not that any of the currently elected Nazis will believe this β€œwoke” research but if we can ever wrest our systems out of their sweaty, grasping hands, let’s keep in mind that solving health issues for the most needful has positive systemic effects for everyone.

08.02.2025 16:40 πŸ‘ 6 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Kudos @se-davidobrien.mastodon.scot.ap.brid.gy

24.01.2025 18:35 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Learning from UCL’s approach to digital planning – Future student online experiences

I've been reflecting on my visit last week to @ucl.ac.uk and the generosity of colleagues there. Absolutely blown away by the scaled agile planning process that's been adopted, not least by the culture and overall feel of the ceremony. A really people-centred process ❀️ blogs.ed.ac.uk/future-stude...

24.01.2025 18:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Decentralized Publishing Equals Amateur Web Management Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.Back in the Nineties I was excited when I came across the concept of content m...

Stumbled over this article by Gerry McGovern again. True as it ever was: "Decentralized Publishing Equals Amateur Web Management" www.cmswire.com/cms/customer...

22.01.2025 08:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A display screen showcasing principles for taking part in the TI process.

A display screen showcasing principles for taking part in the TI process.

Presenter in front of a display screen talking to a group of people.

Presenter in front of a display screen talking to a group of people.

A seated group discuss items on a display screen.

A seated group discuss items on a display screen.

Thrilled to be a guest at @ucl.ac.uk today to observe their Termly Increment process (their flavour of scaled agile). So much to take in, so many people generous with their time.

15.01.2025 18:22 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Edit them the way you want to present yourself. It’s not a material change to the point of the testimonial. Your pronouns have no bearing on the quality of work I know you do πŸ™‚

10.12.2024 20:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Join ContentEd+ β€” ContentEd Join ContentEd+ for resources, tools and course specifically tailored for content professionals in the education industry.

Loving the buzz around our content and marketing communities caused by my department’s decision to sign the University to #ContentEdPlus @tracyplayle.bsky.social www.contentedlive.com/join-content...

10.12.2024 20:56 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Edinburgh Public Sector Digital MeetUp - November 2024 Four talks on multidisciplinary and user-centred ways of working from the Prospective Student Web Team at the University of Edinburgh.

Local to Edinburgh and work in public sector? Join my team as we host the Edinburgh Public Sector Digital MeetUp.

28 November
2:30pm to 4:30pm

I'll be giving a talk about how we've changed up our hiring practices to make them more inclusive.

Book a place: www.eventbrite.co.uk/e/edinburgh-...

21.11.2024 14:46 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Hello #Content friends

@contentteatime.bsky.social does consistently good free events - end of the working day for us in Europe, noon or earlier for North American folks (sorry Australia and New Zealand, a tough time for you).

#ContentDesign #ContentStrategy #PlainLanguage

21.11.2024 12:47 πŸ‘ 5 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

Perspective in #content #design is good for your self esteem and mental health. Well worth reading and remembering.

20.11.2024 21:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

After drifting away through the slow death of Twitter it’s lovely to be here and find so many smart people I’ve followed for years.

17.11.2024 16:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0