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Pete Blackshaw

@peteblackshaw

Founder/CEO, http://BrandRank.AI, Ex-Digital Leader: Nestle, P&G, Nielsen. Author "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000." Alum: UC Santa Cruz (home of Banana Slug), HBS. Urgent Optimist.

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18.11.2024
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Latest posts by Pete Blackshaw @peteblackshaw

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Big Tech’s $360B Bet — and What It Means for the Answer Economy
open.substack.com/pub/answerec...

01.11.2025 17:34 👍 0 🔁 0 💬 0 📌 0
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10 Urgent Principles for Brand Survival in the AI Era Earn the Answer, Win the Future!

10 Urgent Principles for Brand Survival in the AI Era
open.substack.com/pub/answerec...

28.04.2025 18:42 👍 1 🔁 0 💬 0 📌 0
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Beyond Better, Faster, Cheaper: The Real AI Marketing Revolution 10 Strategies for CMOs Navigating The Answer Economy -- Where Substance Trumps Slogans

This week I'm headed to the three-day Association of National Advertisers (ANA) AI & Technology for Marketers conference, and I found myself reflecting on the big issues CMOs face today. Here's some reflections for CMOs ahead of the conference. open.substack.com/pub/answerec...

23.03.2025 18:24 👍 3 🔁 1 💬 0 📌 0
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SEO Is Declining Fast. The Future Belongs to "Answer Media" Introducing "Answer Media" -- The New Currency of Competitive Advantage

SEO Is Declining Fast. The Future Belongs to "Answer Media"
open.substack.com/pub/answerec...

07.03.2025 12:10 👍 1 🔁 0 💬 0 📌 0
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Top 10 #SuperBowl Party Prompts!

10.02.2025 00:51 👍 0 🔁 0 💬 0 📌 0
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Davos in the Answer Economy: AI's Split Vision of Global Challenges

Also see theanswereconomy.com #WEF2

20.01.2025 20:20 👍 0 🔁 0 💬 0 📌 0
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Search is Dead! Long Live Search! How AI Transforms Search and Powers the Answer Economy

Latest reflections on the future of search in an #AI world.

Welcome feedback!
answereconomy.substack.com/p/search-is-...

02.01.2025 21:38 👍 1 🔁 0 💬 0 📌 0
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The #LinkedIn wrap up for 2024.

31.12.2024 11:41 👍 0 🔁 0 💬 0 📌 0
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Indeed!

Rest in peace!

29.12.2024 23:50 👍 0 🔁 0 💬 0 📌 0
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The 2025 Pocket Guide to AI Speak Terms That Define (and Deride) Our New Reality

The 2025 Pocket Guide to AI Speak
open.substack.com/pub/answerec...

28.12.2024 19:48 👍 0 🔁 0 💬 0 📌 0
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Why Coffee Prices Are Soaring (Again) Wholesale coffee prices are trading near a 50-year high because of shortages related to extreme weather and increased global demand.

www.nytimes.com/2024/12/28/b...

28.12.2024 12:19 👍 0 🔁 0 💬 0 📌 0

Green crabs have invaded habitats. Sea otters might be the solution.

28.12.2024 12:03 👍 0 🔁 0 💬 0 📌 0
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Opinion | Vuitton. Chanel. Who Cares? Prices and Quality Are Killing Luxury Brands. Luxury brands have triggered their own death spiral by selling overpriced, overexposed and lower-quality products.

"Luxury is in a death spiral. After a decade of nearly unfettered growth, the sector is bombing across the globe."

Obscene Prices, Declining Quality: Luxury Is in a Death Spiral www.nytimes.com/2024/12/19/o...

20.12.2024 00:15 👍 0 🔁 0 💬 0 📌 0
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X Traffic Falling Relative to Bluesky

According to Similarweb, visits to the Elon Musk's X have plummeted over the past 3 months

Global traffic to x.com has fallen from 706 million visits in Sept to just 586.6 million by Nov — a 10.5% drop in the past month alone

1/2

16.12.2024 14:03 👍 48 🔁 13 💬 3 📌 0
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My first "feature length" (well...60 seconds) video using #OpenAI's #Sora tool. Sora’s intuitive interface turns prompts into polished #videos, perfect for brainstorming and pitches. While I ran out of credits fast, its versatility and speed surprised me...in a good way.

@brandrank.bsky.social

16.12.2024 16:17 👍 1 🔁 0 💬 0 📌 0
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Why Anthropic’s Claude Is a Hit with Tech Insiders A.I. insiders are falling for Claude, a chatbot from Anthropic. Is it a passing fad, or a preview of artificial relationships to come?

How Claude Became Tech Insiders’ Chatbot of Choice www.nytimes.com/2024/12/13/t...

14.12.2024 01:21 👍 0 🔁 0 💬 0 📌 0
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Anthony Bourdain’s Moveable Feast Patrick Radden Keefe profiled the late chef and star of “Parts Unknown,” in 2017. “I travel around the world, eat a lot of shit, and basically do whatever the fuck I want,” he said.

“I travel around the world, eat a lot of shit, and basically do whatever the fuck I want.” Revisit a Profile of Anthony Bourdain, from 2017.

11.12.2024 19:28 👍 176 🔁 14 💬 14 📌 10
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Pleeeeaasssseeeee!

#ChatGPT #ChatGPTDown #EndOfTheWorld

12.12.2024 00:40 👍 0 🔁 0 💬 0 📌 0
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Pete Blackshaw on LinkedIn: #grok #chatgpt #multimodal #llama #genz #vibecheck #ai Buckle up, my friends! Tis' the season for BrandRank.AI 's first annual “Top Ten Tech Buzzwords” scorecard. Had a blast putting this together—a wild mix of…

Top Ten Tech Buzzwords Going into 2025

...according to the LLMs. (Don't shoot the messenger.)

@googlegemini.bsky.social @perplexityai.bsky.social #Meta @anthropic.com #Brat #Barbiecore #NepoBaby #Rawdogging #Delulu @brandrank.bsky.social

www.linkedin.com/posts/consum...

11.12.2024 19:33 👍 1 🔁 0 💬 0 📌 0
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Will #GenerativeAI transform holiday shopping? I'll probe this question in tomorrow's #GAI-Insights "Learning Lab" showcase presentation. 12/9 7PM EST. Here's a video recap of key themes. Sign-up here: meetup.com/gaiinsights-...

@brandrank.bsky.social #ecommerce #Marketing @adweek.bsky.social

08.12.2024 19:18 👍 0 🔁 0 💬 0 📌 0
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The NFT Is Dead. Long Live the NFT? The giddy craze for nonfungible tokens brought the crypto crowd to art auctions. Now, long after the bubble burst, some still believe.

Oh no!!!!!

The NFT Is Dead. Long Live the NFT? www.nytimes.com/2024/12/05/s...

06.12.2024 13:23 👍 0 🔁 0 💬 0 📌 0
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Top #Marketing Trends for 2025

1️⃣ Personalization Rules: AI-driven experiences aren’t optional—tailored content dominates.
2️⃣ Video Wins: Short, immersive, authentic. Mixed reality is next.
3️⃣ Sustainability Still Counts

Brands must think like algorithms.

@brandrank.bsky.social @adweek.bsky.social

04.12.2024 15:11 👍 1 🔁 0 💬 0 📌 0
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Accelerating Climate Modeling with Generative AI The algorithms behind generative AI tools like DallE, when combined with physics-based data, can be used to develop better ways to model the Earth’s climate. Computer scientists in Seattle and San Die...

A climate model combining generative AI and physics data is 25 times faster than the state of the art

#ClimateTech @sustainability

today.ucsd.edu/story/accele...

04.12.2024 00:51 👍 0 🔁 0 💬 0 📌 0
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Why brands must improve how they answer consumer questions in the AI era The no-brainer simplicity of this concept is why it’s often overlooked.

#AI strategy for brands starts with the boring basics.

Like answering obvious questions.

Or think/acting like a concierge when consumers search your site...or visit your FAQ.

Get this right and the LLMs will generously reward you.

#Branding @brandrank.bsky.social

adage.com/article/opin...

03.12.2024 12:59 👍 2 🔁 0 💬 0 📌 0

www.techradar.com/computing/ar...

02.12.2024 00:55 👍 0 🔁 0 💬 0 📌 0
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Pete Blackshaw on LinkedIn: #ai #chatgpt #claude #llama #rufus #agenticai #quantumcomputing… | 10 comments As we (sadly) transition back to reality after a much-needed holiday break, I thought I’d leap ahead to what the #AI answer engines are seeing around the… | 10 comments on LinkedIn

Top 10 Tech Trends for 2025

..according to the LLMs like @googlegemini.bsky.s and #ChatGPT www.linkedin.com/posts/consum...

01.12.2024 17:18 👍 1 🔁 0 💬 0 📌 0
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How Gen Z Came to See Books as a Waste of Time Young people might be responding to a cultural message: Reading just isn’t that important.

“An alarming phenomenon has sprung up over the past few years: Many students are arriving at college unprepared to read entire books”

via the @theatlantic.com

www.theatlantic.com/newsletters/...

01.12.2024 14:39 👍 1 🔁 0 💬 0 📌 0
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An A.I. Granny Is Phone Scammers’ Worst Nightmare Daisy Harris, an A.I.-generated English granny, has been stymying scammers with meandering, time-wasting conversations. But can she actually make a dent in the flood of fraud?

AI for Good.

Go, Grannie, Go!

www.nytimes.com/2024/11/25/t...

01.12.2024 14:28 👍 0 🔁 0 💬 0 📌 0
ChatGPT logo.

ChatGPT logo.

ChatGPT was launched 2 years ago today.

30.11.2024 18:35 👍 663 🔁 34 💬 58 📌 106
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a raccoon is sitting on a rock with its hands on its knees and says yay ! ALT: a raccoon is sitting on a rock with its hands on its knees and says yay !

Only 2k followers more and I surpass the Threads count in a tenth of the time. Impressive growth here comparatively and a much better experience obvi. Kudos to the @bsky.app team for 1. Amazing work 2. Making Jack Dorsey leave (that one is just personally gratifying)

30.11.2024 03:41 👍 6637 🔁 333 💬 144 📌 11