@janebliznyuk
Sociologist, analyst, CEO&Founder of Gradus Research. Listed in Top 50 Women Leaders of Ukraine according to Forbes Ukraine 2023. Former Head of the Department of Analytics of the Presidential Administration of Ukraine (2014-2017).
🟠 What worries #Ukrainians most when thinking about the future?
The duration of the #war and the #economic situation remain the main sources of anxiety.
gradus.app/en/open-repo...
The prolonged war and the financial exhaustion of the population have affected the level of #donations among #Ukrainians.
More insights from the #survey marking the anniversary of the full-scale invasion are available at: gradus.app/en/open-repo...
72% of hashtag#Ukrainians surveyed agree that during wartime, love provides a sense of support, and for 55%, it has accelerated important decisions in hashtag#relationships. In particular, regarding cohabitation, marriage, and planning for the future.
Thoughts of quitting a #job due to #burnout are widespread: 42% of respondents in #Europe say they have considered leaving their current job at least once for this reason. Women report such thoughts more often than men (46% vs. 36%).
❣️57% of respondents said that the war had strengthened their #relationships, indicating the growing role of #partnership as a source of #support in times of prolonged #crisis.
gradus.app/en/open-repo...
Love as a source of support during #wartime ♥️
Especially for Valentine's Day, Gradus conducted a survey on love in the context of full-scale war.
❣️85% of respondents are in romantic relationships. The lowest rate is among young people aged 18–24 (75%), while in older age groups it exceeds 80%.
How #stressed are #Europe’s and #Ukraine’s young, economically active urban populations today — and what shapes their views on life and #work? Gradus surveyed #employed residents aged 25–35 in the #UK, #Germany, #France, #Italy and the #Netherlands — as well as in Ukraine.
Most #Ukrainians Are Staying Home Despite the #Energy #Crisis and a Cold Winter
Regular hostile attacks on #Ukraine’s energy system, disruptions to electricity, water supply, and heating have not yet become a decisive reason for most people to relocate. gradus.app/en/open-repo...
More fatigue, less fear: how Ukrainians’ #mental health has changed since the start of the full-scale war 🫠Fatigue has become the dominant emotional state among #Ukrainians today, while the level of fear has been gradually declining. Read more insights: gradus.app/en/open-repo...
How can we understand people and societies that are changing under the pressure of war?
My answer is the lecture, included in the ESOMAR Best of the Year 2025. I reflect on what working with #data during the full-scale war in #Ukraine has taught us at Gradus: youtu.be/JFbv1sTSkZo?...
#Ukrainians want lasting #peace and do not believe the #war will end quickly
Read more about Ukrainians' expectations regarding the end of the war and its consequences in the thirteenth wave of the survey “On a Big Move” gradus.app/en/open-repo...
Armed Forces, volunteering, and IT: what #Ukrainians take the greatest pride in in 2025?
The war for the country’s survival and independence has reshaped public perception, making national achievements and priorities more visible.
More insights from the survey: gradus.app/en/open-repo...
That’s why I was particularly interested last Friday to moderate the HR analytics panel at the annual HR PRO conference.
The panel participants had the opportunity to present their products and talk about the impact that data has on business decision-making.
Human capital is the new gold.
In times of war, people become the main asset of both business and the state.
Therefore, managing this asset must be conscious and based on an understanding of the situation and, accordingly, on data.
All markets and product categories in #Ukraine have been forced to adapt to the realities of the fourth year of the full-scale invasion.
At Vogue Ukraine conference I spoke about how #consumer #trends have shifted in the premium goods category.
We have called this trend “Consumer #Pragmatism”.
How can #Ukraine compete for young people living abroad?
In my new column for Ukrainska Pravda, I'm summarizing the findings of the Gradus study “Future Capital” on what shapes young #Ukrainians’ decisions about returning home. www.pravda.com.ua/columns/2025...
The smartphone has become the main hub of our media lives — a tool for news, #entertainment, and #communication all at once. And interestingly, this trend has no age boundaries: 91% of respondents consume content via mobile #screens.
📱 #Ukrainians now spend more time in #messengers than in front of the #TV — according to the latest Gradus’ annual #Media #Consumption 2025 survey.
🌟 Explore more insights from the “Media Consumption 2025” survey here: gradus.app/en/open-repo...
#Ukrainians’ #food #budgets keep shrinking
The share of those who have reduced their food expenses has grown from 67% to 72%.
What do people save on?
Find more insights from Gradus on how the war has changed Ukrainians’ eating habits here: gradus.app/en/open-repo...
🎉 Great news!
Thrilled to share that I’ve been included in the global Insight250 — a list celebrating the most influential professionals in research and data analytics, awarded by mTab in partnership with ESOMAR.
🌍 Honored to represent Ukraine as the only expert from our country recognized in 2025.
🇺🇦 Today, on the Day of Ukrainian Writing and Language, we have a great reason to look at how our linguistic landscape is changing.
70% of #Ukrainians surveyed use Ukrainian in everyday life. The full-scale war has accelerated these changes, making Ukrainian a language of identity and unity.
This points to a systemic problem of access — to education, to role models, to information about opportunities. Yet in the context of workforce shortages, rural women could become a powerful force in the #labor #market.
The data reveal a paradox: #rural #women have ambitions and readiness for #professional growth at almost the same level as urban women — 50% versus 46%. But when it comes to turning those ambitions into action, there’s a 14–15% gap in confidence and courage.
On October 15, the world marks the International #Rural #Women's Day — a date established by the #UN to recognize their contribution to agricultural and economic development. To mark the occasion, Gradus Research, together with Biasless, conducted a special analysis of data.
I am sincerely grateful to the Gradus team, colleagues, and partners for this journey.
And I am incredibly proud that research from Ukraine is being heard on the global stage as stories of real change.
This award is important not only for the Gradus team, but for all of us.
It shows that, despite fatigue with the topic on European and global stages, we can still tell the whole world about our war and our stories even through research.
It’s doubly symbolic to share this news today - on the Day of Defenders of Ukraine. It’s another way to thank those who protect our country and to make their experience more visible and respected.
This work is especially meaningful to me, because it’s about all of us and our readiness for wartime and post-war realities, about the new structure of society, and mutual respect.
Together with Starlight Media, LLC, we created a case study on how The Bachelor project helped audiences see veterans with disabilities in a new light - free of barriers and stereotypes.
Today, on Sociologist’s Day in Ukraine, we at Gradus Research unexpectedly received a professional award! It's like the Oscar of sociology.
Our research won Gold at the Esomar Awards in the Best Social Impact Research category.
