Conservatives and Liberals are targeting different generations and geographies online
GUEST: @whollingshead.bsky.social ,
Postdoctoral research fellow, @socialmedialab.ca @torontomet.bsky.social. #CanPoli
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for further analysis on the ndp, bloc québécois, and green party’s respective digital ad campaigns on facebook and instagram, see the @socialmedialab.ca’s recent blog post here 👇
our recent work in @theconversation.com here 👇 see how we use meta’s ad library to track impression data from the first *official* week of the federal election cycle for ads ran by the liberals and conservatives, and what this says about each party’s digital strategy heading into april 28
my work further instructs us to consider how the far-right is engaging with TikTok to share their message in an easily digestible format with significant potentials for virality, reach, and influence.
self-mediation opportunities positing themselves as moral, justified, and revolutionary. this ~problematically~ masks the movement’s overt appeals to white nationalism, political violence, and anti-democratic values.
TikTok’s visual, personable, imitative, and playful culture played very well with the movement’s: distrust of mainstream media; highly fragmented, open-ended motivations; and carnivalesque atmosphere. overall, i find that TikTok’s communicative environment enabled the “freedom convoy” significant…
happy to share that my first solo-authored publication recently went live on @mobilization.bsky.social (available at: doi.org/10.17813/108...). in it, i explore the far-right, Canadian “freedom convoy,” and their supporters’ use of TikTok to share frames of collective identity. what did i find?
