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sonia

@soniabasz

Service design/CX consultant. Systems thinker. I help people communicate at work. www.baszstudio.com

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15.11.2023
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Latest posts by sonia @soniabasz

Yes! More buttons and dials, please!

19.09.2025 18:28 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Remember that authoritarians have ZERO sense of humor. About anything.

18.09.2025 02:05 πŸ‘ 6271 πŸ” 1024 πŸ’¬ 223 πŸ“Œ 66

We're about to build a house and we've set this rule: if it can be analog, it should be. If we need some digital automation (e.g. a thermostat), it has to have a way for us to manually override it. No AI/IoT/random data getting sent out to who knows where.

18.09.2025 13:57 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

so many of the small indignities of daily life come from us being denied the ability to tell a rich man in a tech company to fuck off. minesweeper has microtransactions. paid services have ads. the opt out says maybe later. the drive thru is a broken chatbot. your car is an ipad. fuck off! fuck off!

31.08.2025 07:01 πŸ‘ 4999 πŸ” 2110 πŸ’¬ 34 πŸ“Œ 44

we used to build household shrines to Going On The Computer and it's no coincidence that as we abandoned these we started straying further from god's light

22.08.2025 09:19 πŸ‘ 24883 πŸ” 7110 πŸ’¬ 264 πŸ“Œ 480

Diolch yn fawr iawn, Nia! (I hope I’m saying this right!) 😊

22.08.2025 16:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

‘Muchas gracias, AdriÑn! 😊

22.08.2025 16:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thank you, Corinna! πŸ₯°

22.08.2025 16:15 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
10 things I learned about business design (because 44 is too many) I just turned 44. At first, I thought about writing 44 things I’ve learned about business design.

I turned 44 this week. At first, I thought about writing 44 things I’ve learned about business design. Then I realized two things:

-No one wants to read that much.
-I don’t want to write that much.

So here are 10.

www.linkedin.com/pulse/10-thi...

21.08.2025 18:12 πŸ‘ 4 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0

today at the park we saw wild turkeys and some dude behind us was like β€œbro look at those owls” so what I’m saying is don’t ever let anyone make you feel stupid. you can visually identify a turkey

09.08.2025 23:09 πŸ‘ 8620 πŸ” 891 πŸ’¬ 27 πŸ“Œ 86

"Artificial Intelligence will have an impact ten times greater than that of the Industrial Revolution," says somebody whose only knowledge of the Industrial Revolution must come from Artificial Intelligence.

04.08.2025 19:25 πŸ‘ 1869 πŸ” 263 πŸ’¬ 10 πŸ“Œ 0

I realized a part of the site was broken just by watching a single user session in Clarity. You know how long it would’ve taken me to spot that in Google Analytics? Forever. I probably never would’ve noticed.

And there are still people who dismiss qualitative research because of sample size.

04.08.2025 23:43 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This takes "I know it when I see it" to a whole different level.

03.08.2025 20:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hello. I'm an autistic person in a film or television drama. I'm a man in my twenties and excel at STEM. Somehow, I managed to get a PhD without understanding basic social rules, and my coworkers find me adorable.

28.07.2025 13:20 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

We should have listened when the modems screamed at us.

22.07.2025 14:30 πŸ‘ 11910 πŸ” 2730 πŸ’¬ 124 πŸ“Œ 102

Do any of these reporters writing about how using the a/c is bad for the environment want to write about AI instead or

13.07.2025 15:46 πŸ‘ 757 πŸ” 172 πŸ’¬ 4 πŸ“Œ 0

Just because it's big doesn't make it strategic.

11.07.2025 07:23 πŸ‘ 3 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

What I don't get about these policies is why I can't just pay to have the experience I want. With the excuse that everything is "free," they make me put up with whatever. On most apps I'd be willing to pay for a better experience (e.g. no ads), but I'm never the customer, I'm always the product.

10.07.2025 20:27 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Oh, man! What am I gonna do without you two here?

10.07.2025 20:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Vintage comic panel showing a blonde man in a dark suit holding a cigar, sitting in an office and looking out the window. Speech bubble reads: "I hate every last one of them! And I'm going to turn this hate into cash!"

Vintage comic panel showing a blonde man in a dark suit holding a cigar, sitting in an office and looking out the window. Speech bubble reads: "I hate every last one of them! And I'm going to turn this hate into cash!"

Me, every morning, when I open LinkedIn:

(Found it on Pinterest, don't know the author, sorry)

10.07.2025 20:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

In Argentina we say the same thing! So weird! 😊

10.07.2025 18:40 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

In Argentina we say "Do you live in a tent?" (ΒΏVivΓ­s en carpa, vos?).

10.07.2025 18:36 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Photo of the screen of the ticket booth for the metro station. It displays the choice between β€œadd value” or β€œadd time”

Photo of the screen of the ticket booth for the metro station. It displays the choice between β€œadd value” or β€œadd time”

Existential crisis at the metro station

09.07.2025 16:28 πŸ‘ 115 πŸ” 17 πŸ’¬ 2 πŸ“Œ 0

I ask them how they measure success (in general, not just the org's official metrics) and how they evaluate their own performance. That usually gives me a better sense of their actual mental model and priorities beyond what their job description says.

07.07.2025 21:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thank you! Will definitely check it out.

07.07.2025 21:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Any good books and/or courses on business design? Looking to bridge the gap between my MBA and design background with a focus on real business outcomes (i.e. making money), not just the typical design thinking/post-its on walls kind of content. Thanks!

07.07.2025 19:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
The real surprise came after the experiment. Fred Lambert, who writes for the blog Electrek, pointed out the same autopilot disengagement that the NHTSA had documented. β€œAutopilot appears to automatically disengage a fraction of a second before the impact as the crash becomes inevitable,” Lambert noted.

The real surprise came after the experiment. Fred Lambert, who writes for the blog Electrek, pointed out the same autopilot disengagement that the NHTSA had documented. β€œAutopilot appears to automatically disengage a fraction of a second before the impact as the crash becomes inevitable,” Lambert noted.

In a horrifying article about the dangers of Teslas, one point stands out: Teslas automatically disengage self-driving mode <1 second before an imminent crash--not enough time for the driver to react, but enough for Tesla to deny responsibility for fatal crashes, since self-driving "wasn't engaged."

05.07.2025 09:53 πŸ‘ 16086 πŸ” 6151 πŸ’¬ 350 πŸ“Œ 490

"why does restaurant food taste better than food cooked at home"

The cook does not care if you live or die and uses salt and butter accordingly

02.07.2025 17:47 πŸ‘ 11888 πŸ” 2446 πŸ’¬ 137 πŸ“Œ 192

In Argentina it’s winter, so here’s our expression for when it’s really cold: "EstΓ‘ fresco pa' chomba," which means "It’s a bit too chilly to be out in just a polo shirt."

30.06.2025 17:04 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0