Dave Cain

I’ve taught thousands of people how to use AI – here’s what I’ve learned Most people fail with AI because they don’t understand what it actually is – if you treat it as a skill, not a shortcut, you’ll get the best results

AI for the People via The Guardian 📰

"I’ve taught thousands of people how to use AI – here’s what I’ve learned"

www.theguardian.com/lifeandstyle...

AI-powered Search: 5 takeaways for marketers - Think with Google Google’s Official Digital Marketing Publication. Learn 5 key insights from Google’s Search chief on AI-powered innovations marketers can use today.

5 things marketers need to know from Google’s Search chief 🔍 business.google.com/uk/think/sea...

It’s tempting to offload your thinking to AI. Cognitive science shows why that’s a bad idea The faster and easier option isn’t always the best.

It’s tempting to offload your thinking to #AI. Cognitive science shows why that’s a bad idea 💭 🧠 share.google/sTxFcVG8ck1Y...

Revealed: UK’s multibillion AI drive is built on ‘phantom investments’ Exclusive: Rented datacentres and unrealised supercomputer site raise questions for Starmer’s push to ‘mainline AI into veins of economy’

A multibillion-pound drive to “mainline AI into the veins” of the British economy is riddled with “phantom investments” and shaky accounting, a Guardian investigation has found 🏢 🚧

www.theguardian.com/technology/2...

#claude #conversationalprompting #ai #vibecoding #vibecoder | Dave Cain Confession time: I’m a "Vibe Coder" 🕺💻 Back in 2002, I built my first website in Notepad. I was so dedicated (or slightly crazy! 🤪) that I used to write out HTML with a pen and paper. Why? Because no...

Confession time: I’m a "Vibe Coder" 🕺💻

www.linkedin.com/posts/daveca...

In an era of frictionless digital experiences, there’s something magical about obsolete technology | Tansy Gardam DVDs and CDs signalled the beginning of the end for physical media but now have pride of place among technologies that are forgotten but not quite gone

In an era of frictionless digital experiences, there’s something magical about obsolete technology 💿 ⏯️
www.theguardian.com/commentisfre...

AI agents now have their own Reddit-style social network, and it's getting weird fast Moltbook lets 32,000 AI bots trade jokes, tips, and complaints about humans.

AI agents now have their own social platform called Moltbook, and lets 32,000 #AI bots trade jokes, tips, and complaints about humans 🤖
share.google/icb7metIdzgg...

Organic search traffic is down 2.5% YoY, new data shows SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.

Organic search traffic is down 2.5% YoY, new data shows, key highlights:

📈 Search engine traffic overall (2025): +0.4%
📈 Google traffic (2025): +0.8%
⬇️ Organic SEO traffic: -2.5% YoY
⬇️ AI Overview CTR impact: -35% when present
🔀 AI Overview prevalence: ~30% of SERPs
share.google/rmxnTgnSnm71...

What 75 SEO thought leaders reveal about volatility in the GEO debate [Research] AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.

What 75 SEO thought leaders reveal about volatility in the GEO debate 🔍 share.google/VlOTS8LHoCd7...

SEO Is No Longer a Single Discipline Why Modern Search Now Spans AI Retrieval, Brand Protection, UX, and Zero-Click Discovery

Brilliant read ➡️ SEO is know longer a single discipline via @duaneforrester.bsky.social 🔍

open.substack.com/pub/duanefor...

Year-End Digital Marketing Review: What Worked and What Didn’t in 2025 | BIMA 2025 was a year of both acceleration and adjustment in digital marketing. With AI tools becoming mainstream, privacy regulations tightening…

Year-End Digital Marketing Review: What Worked and What Didn’t in 2025 via BIMA
bima.co.uk/year-end-dig...

The 2025 SEO wrap-up: What we learned about search, content, and trust Get the full picture of SEO 2025 and discover what matters for your online presence in this detailed wrap-up of trends.

The 2025 SEO wrap-up: What we learned about search, content, and trust 🔍
yoast.com/seo-in-2025-...

Google's Robby Stein Names 5 SEO Factors For AI Mode Google's Robby Stein explains how AI Mode applies longstanding search quality signals and names five factors used to judge content

Google's Robby Stein explains how AI Mode applies longstanding search quality signals and names five factors used to judge content
share.google/eakcnWUBcBOq...

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

EU investigates Google over AI-generated summaries in search results It is examining whether the tech giant did not offer "appropriate compensation" to web publishers.

The EU has opened an investigation into Google over its artificial intelligence (#AI) summaries which appear above search results. The investigation will also cover Google's AI Mode, which gives people an answer in a conversational style with some links to other pages 🤖

www.bbc.com/news/article...

OpenAI plants testing ads in ChatGPT Android app OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays.

OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays 🛍️ #AI #Advertising

www.testingcatalog.com/openai-plant...

SEO vs. PPC vs. AI: The visibility dilemma AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.

SEO vs. PPC vs. AI: The visibility dilemma 🔭

searchengineland.com/seo-vs-ppc-v...

A year of Google Analytics 4 on GOV.UK Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.

A year of Google Analytics 4 on GOV.UK 📊 #GA4 insidegovuk.blog.gov.uk/2025/11/10/a...

New website day 🤓 🥳
www.davecain.co.uk

ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.

ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...

How Google’s AI Overviews are accelerating change in paid search Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.

How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...

AI bubble to deflate as firms delay spend, warns Forrester ai-pocalypse: Gap between vendor promises and business results set to trigger market correction, research firm predicts

📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...

What went right this week: the good news that matters Blind people were able to read again, Ireland kept its basic income for artists, and life returned to a US river, plus more good news

What went right this week: the good news that matters ☕📰

www.positive.news/society/good...

Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️

searchengineland.com/google-expan...

ChatGPT spending stalls as AI ‘bubble’ gets bigger OpenAI’s flagging subscription rate is feeding worries that an AI bubble may soon burst

European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦

observer.co.uk/news/busines...

ChatGPT: so popular, hardly anyone will pay for it : If you build it, they will come and expect the service to be free

OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑

www.theregister.com/2025/10/15/o...

Optimizing for ChatGPT Shopping: How product feeds power GEO Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️

searchengineland.com/optimizing-c...

YouTube's new report helps brands understand the full value of paid and organic video For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.

YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥

blog.google/products/ads...

How different AI engines generate and cite answers See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

How different #AI engines generate and cite answers 🤖 📚

searchengineland.com/how-differen...

Ask a Techspert: What is vibe coding? Learn more about AI and how it’s enabling new development tools, like “vibe coding.”

Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...