Looking forward to seeing the actual photos of the car - not sure these renders are that helpful
03.12.2024 12:34
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Looking forward to seeing the actual photos of the car - not sure these renders are that helpful
I mean this is very much a copy of nothing. The word brave gets thrown around far too much but this is brave. www.wired.com/story/jaguar...
Insightful unpacking of lots of what's going on at Unilever. Purpose, speed, premiumisation, power brands, NPD and more ecotton.substack.com/p/provoke-th...
As an Australian overseas it's not often that you see a headline about Australia that makes you proud. This is an exception.
The winter sky this morning 😍
This in itself is a a great example of enshittification
This is absolutely wild
Exactly. Not everything needs "disruption"
ps this start-up makes me sad
8.47am at the word’s best train station 😍
Is WhatsApp becoming a victim of its own success? WhatsApp groups are the default for so many forms of communication now that it's overwhelming. I think I'm in about 20 active groups? Not sure if anyone feels the same way
Absolute scenes! The pride of north London!
YES TOTTENHAM
After novel recommendations if anyone has anything they’ve read recently that they loved? Bonus points if it’s historical fiction
Watching a child slowly learn to read is the most magical thing. The progress week in week out
I’m so keen on any of the roadsters but hugely impractical with 2 children 😂
Observation on the Volvo campaign and Jaguar too:
the life stage they're pitching it too (mid / late 30s, starting a family) is so expensive. Buying a family home w mortgage plus childcare fees etc. We'd all love a new Volvo or Jag but there are other v pricey things that have to take priority
Totally. Can't remember the last time I shared at ad with my wife (who has absolutely zero interest in advertising) but I did with that
My God this is absolutely extraordinary. Concept, storytelling, craft, direction etc etc etc.
www.youtube.com/watch?v=cQX-...
I get excited about the monthly St Albans antique market these days 😂👌
I used to get regular Chase Maserati emails in America too. And literally no other brand.
I feel like Barbour's been trying to push against its conservative "Farage wearing" reputation eg Noah collabs etc
that feeling we've all wanted for so long
smile and lol re: "we just kinda expected more than a couple days notice before getting blasted with a million new users a day."
The way that voice assistants were going to change everything but never really did . . . . I feel the same way about glasses
At the best train station in the world
"We should underline Britishness too. In all the talk of Miami Art Shows and Paris boutiques, the team should have reasserted that Jaguar is a very British brand. . . . .The paradox of being global is that you need to push your British origins to get there."
www.marketingweek.com/jaguar-rebra...
I see old (and newer) Jaguars driving around on country roads outside of St Albans all the time. They're just so beautiful and it makes me want one all the time. A Jag on an English country road. Nothing looks better.
More thoughts:
• With Threads you get more of a Meta audience particularly IG so more of the same audience on a different platform
• Threads has the same big tech ick as Twitter albeit less pronounced
• Pining for the original Twitter is strong and ppl feel like they're getting it here
extraordinary chart