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William Buist

@williambuist

William Buist is a business mentor & speaker, guiding B2B service businesses to grow strategically and achieve lasting success. Author of Intentional Mastery, he helps clients move beyond expertise to build better business. He’s also a photographer.

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16.11.2024
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Latest posts by William Buist @williambuist

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Monday Musings: When disagreement replaces dialogue and humanity becomes performance. The slow unravelling of debate, and the art of finding our way back.

Monday Musings: When disagreement replaces dialogue and humanity becomes performance.
open.substack.com/pub/williamb...

17.11.2025 19:28 👍 0 🔁 0 💬 0 📌 0
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William Buist (@williambuist) Why Direct Action Fails to Change Minds Direct action sounds bold. It feels urgent. It gives the impression of “finally doing something”. Yet time and again, it has failed to change minds and often a...

When the protest becomes the story, the cause becomes the footnote.

From the suffragettes to Extinction Rebellion to Palestine Action, history shows direct action often backfires.

My latest: substack.com/@williambuis...

10.08.2025 11:49 👍 0 🔁 0 💬 1 📌 0
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Quiet Censorship: How We (Un)Intentionally Silence Each Other – William Buist Explore the subtle ways we unintentionally silence each other in conversations and learn how to foster dialogue for better communication.

What if the biggest threats to open dialogue are subtle? Discover how we might unintentionally silence each other and learn to foster intentional conversations. Dive into the insights!

williambuist.com/2025/04/quie...

25.04.2025 06:07 👍 0 🔁 0 💬 0 📌 0

I’ve voted for left leaning politicians and social policies all my life.

I don’t aim to antagonise anyone, nor be rude or insulting. It’s sad that it’s not possible to express a view within being immediately insulted for holding it.

24.03.2025 18:34 👍 0 🔁 0 💬 0 📌 0

You should check my political leanings before making such (false) generalisations.

24.03.2025 14:31 👍 0 🔁 0 💬 1 📌 0

No “a baddie”, just a lazy and meaningless way to seek to score points rather than address the issues themselves. It’s a fallacy of logic that doesn’t achieve what those who use it hope it will.

24.03.2025 14:30 👍 0 🔁 0 💬 1 📌 0

You’re right—ad hominem means attacking the person, not the argument. Like calling someone “baldy” instead of responding with substance. If you’re going to lecture on logic, best not to demonstrate the exact fallacy you’re critiquing. Cheers.

23.03.2025 07:10 👍 0 🔁 0 💬 3 📌 0

It’s a shame that bluesky has become just another social media cesspit.

22.03.2025 23:11 👍 0 🔁 0 💬 0 📌 4

There is no tone in written words except the tone you choose to assume. Why so rude?

22.03.2025 23:09 👍 0 🔁 0 💬 2 📌 0

My point is we are all involved in politics and that’s why we should all get involved. Any chance you could keep up?

In what way was I “lecturing people”? In what way are you not?

22.03.2025 22:59 👍 1 🔁 0 💬 1 📌 0

We are all involved in politics.

Did you check with me why I’m bald before firing off the ad hominem?

22.03.2025 22:56 👍 0 🔁 0 💬 3 📌 1

They are, and you can listen to what they suggest in opposition every day.

I’m not justifying anything - rather I’m positing a comparison.

22.03.2025 22:52 👍 0 🔁 0 💬 0 📌 0

What does that actually mean?

22.03.2025 22:49 👍 0 🔁 0 💬 1 📌 0

You didn’t really try though did you. “Getting involved” requires more skill than the ability to type the c-word.

22.03.2025 22:48 👍 0 🔁 0 💬 1 📌 0

So what’s your alternative? If it would work and you present a convincing argument you’ll create a movement and make change.

22.03.2025 21:09 👍 0 🔁 0 💬 1 📌 0

Only to some extent. The alternative that does exist requires people to stop saying there is no alternative and actually get involved.

22.03.2025 21:07 👍 0 🔁 0 💬 2 📌 0

What they don’t say is how much worse it would have been with the alternative.

22.03.2025 20:14 👍 6 🔁 0 💬 5 📌 2

Neither of them convey much meaning to me.

27.02.2025 06:47 👍 0 🔁 0 💬 0 📌 0

Behind every simple model lies a mountain of thinking.

12.01.2025 12:59 👍 0 🔁 0 💬 0 📌 0

Blocked.

06.01.2025 18:43 👍 0 🔁 0 💬 0 📌 0

Now you are beginning to understand what being a member of society means. You have to think about others in everything you do and everything you say.

Consequences matter.

We can all speak freely within the boundaries of decency that society as a whole define.

Do be quiet.

06.01.2025 18:42 👍 0 🔁 0 💬 0 📌 0

Then leave it. And please don’t generalise. I’ve never made such a wish and to make that comment in reply to me, implying that I might have, is appalling.

You should apologise.

06.01.2025 18:38 👍 0 🔁 0 💬 0 📌 0

A very poor justification.

“Free speech” is not the freedom to speak without considering the consequences of your words.

Decent people never use free speech to excuse the bigotry. They have much more integrity than that. Much more integrity than you will ever have.

Do be quiet.

06.01.2025 18:36 👍 0 🔁 0 💬 0 📌 0

It’s not about disagreeing.

It’s about putting lives at risk with lies.

Nobody with any decency would defend that. What excuse are you going to hide behind?

06.01.2025 18:29 👍 0 🔁 0 💬 0 📌 0
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Home | Substack Discover and discuss great writing with the world’s smartest readers on Substack.

New Monday Musings: Flu, Focus, and Finding Your Edge

The NHS struggles with flu, intentional mastery takes centre stage, and I explore how starting before you’re “perfectly ready” is often the best move.

📖 Read more: williambuist.substack.com/p/monday-mus...

06.01.2025 12:25 👍 0 🔁 0 💬 0 📌 0

The problem isn’t Trump’s behaviour, vile though that often is, it is that by electing him the behaviour is vindicated, adulated even.

It’s become so embedded in society that getting back to decency is going to be the work of a generation.

02.01.2025 08:55 👍 0 🔁 0 💬 0 📌 0
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Mastering the Art of Staying the Course – William Buist Discover why sticking to your strengths and avoiding unnecessary pivots can lead to greater business resilience and success. Stay the course.

📅 "The end of the year invites reflection. Staying the course in 2024 taught me resilience is less about toughness and more about adaptability."

Ready to fine-tune your focus for 2025? Explore how staying grounded can propel you forward: www.williambuist.com/2024/12/mast...

30.12.2024 11:10 👍 0 🔁 0 💬 0 📌 0
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Home | Substack Discover and discuss great writing with the world’s smartest readers on Substack.

Leadership, resilience, and an uninvited storm.

This week’s Sunday Musings explores Assad’s fall, accountability in podcasting, and how Storm Darragh gave my chickens a crash course in housing instability.

Read more: williambuist.substack.com/p/sunday-mus...

15.12.2024 16:48 👍 0 🔁 0 💬 0 📌 0
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Beyond Competition: How Mastery Embraces Collaboration Over Rivalry – William Buist Learn why true mastery in business isn’t about competition but about collaboration, niching down, and mutual growth.

Management teams thrive with focus and collaboration. This article reveals how mastery groups unlock potential and drive growth.

Read here: www.williambuist.com/2024/12/http...

What are your thoughts on the role of mastery in leadership?

12.12.2024 06:54 👍 0 🔁 0 💬 0 📌 0

Do you think this is an outlier poll or an accurate one?

12.12.2024 06:45 👍 0 🔁 0 💬 0 📌 0