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UNESDA Soft Drinks Europe

@unesda

Established in 1958, UNESDA is a Brussels-based association representing corporates and national soft drinks associations. We're here to listen, learn & share. Visit our website: https://unesda.eu/

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Latest posts by UNESDA Soft Drinks Europe @unesda

๐Ÿ—“๏ธ 26 March
๐Ÿ•œ 13:40-14:50 CET
๐Ÿ“Œ The Merode, Place Poelaert 6 - Brussels

๐Ÿ”Ž View the event programme and register today
๐Ÿ‘‰ www.esae.eu/summit-2026

#EAS26

12.03.2026 08:00 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Our Director General, Nicholas Hodac, will be sharing relevant insights at what promises to be an unmissable discussion with:

๐Ÿ”น Ewa Abramiuk-Lรฉtรฉ, General Manager, Liquid Gas Europe

๐Ÿ”น Fabian Zuleeg, Chief Executive, European Policy Centre

๐Ÿ”น Feriel Saouli, CEO, SEC Newgate

12.03.2026 08:00 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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๐ŸŒ The EU political landscape may have become more polarised and unpredictable, but associations can still be impactful and advocate effectively. Wondering how?

๐Ÿ“ฃ Join the upcoming European Association Summit, organised by the European Society of Association Executives (ESAE)!

12.03.2026 08:00 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

โžก๏ธ The EUโ€™s regulatory simplification efforts can make this possible. Removing unjustified regulatory barriers that stifle innovation and are not science-based is just one of the necessary steps.

๐Ÿ”Ž Discover how our sector is fostering competitiveness across Europe ๐Ÿ‘‰ unesda.eu/our-industry...

11.03.2026 08:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

โžก๏ธ To remain competitive, Bornholms Mosteri A/S and the rest of our sector need a regulatory environment that is clear, coherent, and stable, while also driving innovation and fostering growth.

11.03.2026 08:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
Our Sector Matters: See how Bornholms Mosteri makes Denmark and Europe more competitive
Our Sector Matters: See how Bornholms Mosteri makes Denmark and Europe more competitive YouTube video by UNESDA - Soft Drinks Europe

โ€˜For us, it isnโ€™t just about making beverages, but also about supporting people and ensuring they have a good future.โ€™

๐Ÿ“ฝ Watch the video to find out more about the companyโ€™s socio-economic contribution
๐Ÿ‘‰ www.youtube.com/watch?v=q9Nd...

11.03.2026 08:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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What does Bornholms Mosteri A/S mean to Denmark and to Europe?

A lot! It means local jobs and local production, given that Bornholms Mosteri A/S is a beverage company producing soft drinks in Denmark with local workers.

As Josephine Senger Svendsen, CEO of Bornholms Mosteri, puts it:

11.03.2026 08:24 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Deposit and Return Systems (DRS) in Europe - UNESDA WHAT ARE DRS? Deposit and Return Systems (DRS) encourage consumers to return empty beverage containers to designated collection points and be reimbursed for the deposit fee initially paid at the time ...

๐Ÿ”Ž Explore our map to see how countries with well-designed and efficient DRS in place often achieve collection rates exceeding 90% ๐Ÿ‘‰ unesda.eu/our-prioriti...

10.03.2026 06:50 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

DRS are essential for building a closed-loop recycling system, enabling collected materials to be recycled into new beverage containers.

10.03.2026 06:50 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

This will be a major leap forward for the country in advancing a circular economy for beverage packaging and meeting the EUโ€™s mandatory collection and recycled content targets.

10.03.2026 06:50 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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โœ… Itโ€™s coming to Portugal next month!

โ™ป๏ธ On 10 April, Portugal is set to introduce a Deposit Return System (DRS)m operated by SDR Portugal, for single-use plastic beverage bottles and cans to boost the collection of these beverage containers for high-quality recycling.

10.03.2026 06:50 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Driving further progress is possible through close cooperation and policies that give the industry the clarity, certainty and support it needs to make investments, foster innovation and create greater value for Europe.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

We are very much looking forward to the next EU Food Dialogue on competitiveness and the one dedicated on reformulation and dietary intake data collection.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

๐Ÿ‘‰ ๐Ž๐ฎ๐ซ ๐ฌ๐ž๐œ๐ญ๐จ๐ซ ๐ข๐ฌ ๐š๐ฅ๐ฌ๐จ ๐š ๐ฉ๐ž๐ซ๐Ÿ๐ž๐œ๐ญ ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž ๐จ๐Ÿ ๐ฐ๐ก๐š๐ญ ๐ข๐ญ ๐ฆ๐ž๐š๐ง๐ฌ ๐ญ๐จ ๐›๐ž ๐š ๐ญ๐ซ๐ฎ๐ฅ๐ฒ '๐Œ๐š๐๐ž ๐ข๐ง ๐„๐ฎ๐ซ๐จ๐ฉ๐ž' ๐ฌ๐ž๐œ๐ญ๐จ๐ซ, sourcing and producing locally, while creating jobs and driving innovation.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

We support over 1.8 million jobs across our European value chain, produce more than 97% of our soft drinks here in Europe at over 500 production sites, and source more than 85% of our ingredients from European farmers.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

As highlighted, this industry generates around โ‚ฌ299 billion in added value, even more than agriculture itself, making it a cornerstone of Europeโ€™s economy.

๐Ÿ‘‰ ๐€๐ง๐ ๐จ๐ฎ๐ซ ๐ฌ๐ž๐œ๐ญ๐จ๐ซ, ๐ญ๐ก๐ž ๐ฌ๐จ๐Ÿ๐ญ ๐๐ซ๐ข๐ง๐ค๐ฌ ๐ฌ๐ž๐œ๐ญ๐จ๐ซ, ๐ข๐ฌ ๐š ๐ค๐ž๐ฒ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ข๐ฌ ๐ฏ๐š๐ฅ๐ฎ๐ž ๐œ๐ซ๐ž๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐ฏ๐ž ๐ฅ๐จ๐œ๐š๐ฅ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

This is a clear barrier to innovation and to further sugar reduction, which is also not in line with public health objectives.

โœ… The first EU Food Dialogue was a promising discussion. Both Commissioners recognised the strategic importance of the European food and drink industry.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

โžก๏ธ ๐‚๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ซ๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐จ๐ซ๐ฒ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐ž๐Ÿ๐Ÿ๐จ๐ซ๐ญ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ฅ๐š๐ฐ๐ฌ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ซ, ๐ฆ๐จ๐ซ๐ž ๐ ๐ซ๐จ๐ฐ๐ญ๐ก-๐จ๐ซ๐ข๐ž๐ง๐ญ๐ž๐ ๐š๐ง๐ ๐œ๐จ๐ก๐ž๐ซ๐ž๐ง๐ญ, including removing outdated rules without technical or scientific justification, such as the EU 30% energy reduction rule which restricts the use of low-/no-calorie sweeteners.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

โžก๏ธ ๐๐จ๐ฅ๐ข๐œ๐ข๐ž๐ฌ ๐ ๐ซ๐จ๐ฎ๐ง๐๐ž๐ ๐ข๐ง ๐ซ๐จ๐›๐ฎ๐ฌ๐ญ ๐ž๐ฏ๐ข๐๐ž๐ง๐œ๐ž, thoroughly assessed, promoting fairness across the food supply chain, and recognising the importance of balanced diets and lifestyles.

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Thatโ€™s exactly what we now need to see from the Commission: words turned into concrete actions. How? ๐€ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐š๐›๐ฅ๐ž ๐Ÿ๐จ๐จ๐ ๐š๐œ๐ญ๐ข๐จ๐ง ๐ฉ๐ฅ๐š๐ง ๐ข๐ฌ ๐œ๐ซ๐ฎ๐œ๐ข๐š๐ฅ. It will give the industry the ๐ซ๐ข๐ ๐ก๐ญ ๐ž๐ง๐š๐›๐ฅ๐ž๐ซ๐ฌ ๐ญ๐จ ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ, ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž, ๐ญ๐ก๐ซ๐ข๐ฏ๐ž, ๐š๐ง๐ ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ž ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ง๐  ๐ฃ๐จ๐›๐ฌ across Europe. For example, this means:

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

We couldnโ€™t agree more. The Commissionโ€™s commitment to strengthening stakeholder collaboration, as set out in its EU Vision for Agriculture & Food, is an approach our sector fully supports.

Commissioner Hansen also made it clear: '๐˜ž๐˜ฆ ๐˜ญ๐˜ช๐˜ด๐˜ต๐˜ฆ๐˜ฏ. ๐˜ž๐˜ฆ ๐˜ฆ๐˜ฏ๐˜จ๐˜ข๐˜จ๐˜ฆ. ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ธ๐˜ฆ ๐˜ข๐˜ค๐˜ต.'

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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โ€˜๐˜๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ฑ๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜บ ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ด ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ณ๐˜ฆ ๐˜ง๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ด๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ ๐˜ช๐˜ด ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ,โ€™ said Christophe Hansen, EU Commissioner for Agriculture and Food, at the launch of the first EU Food Dialogue last week, co-chaired with Executive Vice President Stรฉphane Sรฉjournรฉ (Prosperity & Industrial Strategy).

09.03.2026 13:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
Happy International Women's Day 2026!
Happy International Women's Day 2026! YouTube video by UNESDA - Soft Drinks Europe

On this International Womenโ€™s Day, get inspired by our sectorโ€™s brilliant women communicators, who remind us that communication is about creating positive impact and empowering others to use their voice, feel valued and recognised, and help create a better world for everyone.

Watch the video โคต๏ธ

09.03.2026 12:49 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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๐Ÿ’ก UNESDA #FridayTip

What if the streets you walk hold the stories of women who shaped their cities and countries?

๐Ÿ”Ž Go on these six European walking tours that celebrate women ๐Ÿ‘‰ www.bbc.com/travel/artic...

06.03.2026 08:59 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Design Guidelines for PET bottles in contact with food and non-food products - EPBP - European PET Bottle Platform EPBP - European PET Bottle Platform

โ™ป๏ธ Your feedback will help ensure that the guidelines are practical, scientifically robust, and aligned with operational realities across the value chain.

โœ๏ธ Industry stakeholders are invited to provide their feedback via the consultation portal
๐Ÿ‘‰ www.epbp.org/design-guide...

06.03.2026 07:47 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

maintaining material quality and functionality across multiple recycling loops, consistent with EU policy expectations and industry requirements for closed-loop PET systems.

06.03.2026 07:47 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

โ™ป๏ธ The DfC guidelines were developed by the EPBP and represent the evolution beyond todayโ€™s Design for Recyclability (DfR) guidelines, setting a more ambitious benchmark:

06.03.2026 07:47 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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๐Ÿ“ฃ Final call for feedback!

Stakeholders in the PET bottle value chain, this is your last chance to submit your input to the industry-wide consultation on the Design for Circularity (DfC) guidelines for PET bottles, launched by the European PET Bottle Platform (EPBP).

Deadline: 15 March.

06.03.2026 07:47 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Zรกkazy energetickรฝch nรกpojov v Eรš: Experti varujรบ pred diskriminรกciou a neprimeranรฝmi zรกsahmi Nรกrodnรฉ obmedzenia predaja energetickรฝch nรกpojov v Eรš pribรบdajรบ, no podฤพa odvetvia sรบ diskriminaฤnรฉ, neprimeranรฉ a v praxi neรบฤinnรฉ โ€“ a zรกroveลˆ narรบลกaลฅ pravidlรก jednotnรฉho trhu. Preto sme oslovili Hel...

Helen also explained why blanket national bans on energy drink sales are discriminatory, disproportionate, and largely ineffective.

๐Ÿ”Ž Full interview here (in Slovak)
๐Ÿ‘‰ www.trend.sk/dnes/zakazy-...

05.03.2026 08:56 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Helen underlined how these drinks are strictly regulated and labelled under EU law, and the need for policy measures to be grounded in robust science and assessed based on real-world impacts.

05.03.2026 08:56 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0