More Onion

Graphic with the More Onion logo and the headline: “If supporters don’t act first time, do you ask again?” Text below explains that reminder emails are one of the simplest ways to increase action rates, yet research found only 14% of organisations sent even one reminder email. A button reads “Download the report.”

If supporters don’t act first time, ask again. 💡

No-one opens and reads all their promotional emails, so make sure you’re sending chasers.

Get more tips in our free Future of Digital Advocacy report. Download it now >> www.more-onion.com/free-reports...

Quick wins for smaller charity budgets. Fixed-price support packages for fundraising and campaigning teams planning for 2026.

Reminder: our fixed-price support packages for charities end this week.

If you’re planning ahead but juggling limited time and budget, these £3,000 +VAT packages are designed to help fundraising and campaigning teams boost their impact.

Learn more: www.more-onion.com/land/quick-w...

#Charities

A gradient blue background with faded white and yellow directional arrows pointing left. CharityComms Logo followed by text in white that reads: Strategic Communicators’ Conference 2026. 12 March, Online, 10:00 - 15:35. In a grey banner, white text reads event talk: 14:50-15:20, followed by a yellow banner with grey text that reads the talk title: Shelter: evolving supporter journeys to better meet supporter needs. To the right are image of our speaker followed by a grey banner underneath with their title: Claire Donner, mobilisation expert and UK director at More Onion.

A gradient blue background with faded white and yellow directional arrows pointing left. CharityComms Logo followed by text in white that reads: Strategic Communicators’ Conference 2026. 12 March, Online, 10:00 - 15:35. In a grey banner, white text reads event talk: 14:15-14:45, followed by a yellow banner with grey text that reads the talk title: The Emotional Edge. To the right are image of our speaker followed by a grey banner underneath with their title: Katie Abbotts, freelance communications specialist.

Under a month to go until our #CCStrategy conference on 12 March, and we’ve added even more to the agenda, including two new talks covering emotional resilience at work and building better supporter journeys. Find out more and book your place here: bit.ly/4puRRTi

One-time and regular donors don’t behave the same, so why send them the same welcome journey? ✉️

Find out how we helped housing and homelessness charity Shelter design distinct, audience-led journeys that match supporters’ motivations.

www.more-onion.com/case-studies...

#Fundraising

Bold black text on a soft pink-to-lilac gradient background reads: “The only thing more powerful than hate is love.”

Spam is being weaponised to silence charities. How do we stop it?

We’re looking at practical tech solutions to protect action forms and mailing lists from coordinated attacks.

Sign up to hear what works >> www.more-onion.com/land/protect...

#DigitalCampaigning
#CharityTech
#HumanRights
#LoveWins

Upskilling your team is one of our special packages to help you kick off 2026.

Choose between a one-day in-house training for up to 12 colleagues, and three tickets for each of our three of our 2026 training sessions.

Find out more >> www.more-onion.com/land/quick-w...

Promotional graphic for a More Onion training event. The top half shows two people standing in front of a whiteboard covered in colourful sticky notes, discussing ideas. The bottom half has a pink-to-purple gradient background with large black text reading, “Creative Facilitation training for charities.” A black banner at the bottom states, “Online | Tuesday 24 & Wednesday 25 February 2026.” The More Onion logo appears in the top left corner.

Want to run creative sessions that actually deliver the ideas you need? 🧠

Our online training is for people working in charities who want to design & lead creative sessions that improve campaign actions & fundraising tactics.

Apply now: www.more-onion.com/events/creat...

#Charities
#Fundraising

Graphic with a soft pink-to-purple gradient background. Large black text reads, “Charities can now use ‘soft opt-in’ to contact more supporters.” Smaller text underneath says, “What the new Data (Use and Access) Act means, and what to do next.” The More Onion logo appears at the bottom.

FREE REPORT: The Data (Use and Access) Act 2025 is now in force. 💡

You now have more options for collecting and managing contact consent, but which approach is right for you?

Download the free guide now >> www.more-onion.com/free-reports...

#Charities
#Fundraising
#CharityTuesday

Top 3 Tips: How to Choose Digital Campaigning Tactics < Sheila McKechnie Foundation In this blog, SMK offers 3 tips for when you begin to brainstorm your digital campaigning tactics.

Need fresh advocacy campaign ideas? 💡

Our technology platform Impact Stack's campaign ideas generator is featured on this @smkcampaigners.bsky.social
blog on choosing your next digital campaigning tactics.

Read the blog and get inspired >> smk.org.uk/top-3-tips-h...

#DigitalCampaigning

Want to figure out the right channels for your campaign? Sign up for the 12th Feb Digital Campaigning workshop, facilitated by More Onion's Charlotte Jones, at https://smk.org.uk/training-events/digital-campaigning/

Together for social justice: shaping public policy to counter the impact of the far-right Date: Thursday 5 February Time: 2:00pm-4:00pm Location: Online Teams meeting (link to be shared nearer the time) Thank you for your interest in our Equally Ours event. To sign up, please complete details below.

Join speakers from Friends of the Earth, the Refugee Council, NCVO and @equallyours.bsky.social on 5 February for a civil society-wide conversation on the impact of the rise in racism and hostility on social justice public policy making – and what we can do. Sign up here: https://bit.ly/3Z25jD5

Want to run creative sessions that actually deliver the ideas you need? 🧠

Our online training is for people working in charities who want to design and lead creative sessions that improve campaign actions and fundraising tactics.

Apply now >> www.more-onion.com/events/creat...

#Charities

Quick wins for smaller charity budgets. fixed price support packages for fundraising and campaigning teams planning for 2026.

Planning for 2026 with limited budgets?

We’ve put together four fixed-price, clearly scoped packages for charity fundraising and campaigning teams, designed to help teams make progress without over-stretching capacity or budgets.

Find out more >>
www.more-onion.com/land/quick-w...

#Charities

A testimonial graphic with a light purple gradient background. At the top right is the More Onion logo, and at the bottom right is the Bite Back logo. The text reads: “This training reshaped the way I was approaching supporter journeys, and gave loads of practical strategies to take back to the team.” – Faheemah Nagdee. A black “APPLY NOW” button appears at the bottom left.

Are your charity’s supporter journeys actually engaging, or just a string of emails? 🤔

Our best-selling Supporter Journeys training is back next month.

2 & 3 December 2025, 9:30am – 1 pm GMT, online.

Apply for your place now >> www.more-onion.com/events/suppo...

#fundraising #charity

Pink gradient graphic with the heading “Are email-to-target actions still working?” Text invites users to a free online event on Wednesday 17 September, 10am to midday BST. A halftone image of a hand holds a smartphone with an email-to-MP action form. A circular badge says “Book your free place now.” Logos for Impact Stack, More Onion, and the Sheila McKechnie Foundation appear at the bottom.

ONE WEEK TO GO: Are email-to-target actions still working?
#Charities have been using them for over a decade, but are they still effective at influencing decision-makers like MPs and companies?

Claim your space now >> act.more-onion.com/future-digit...

Co-hosted by
@smkcampaigners.bsky.social

Pink and red graphic promoting a free online event titled “The Future of Digital Advocacy.” The event takes place on 17 September from 10am to midday BST. Text invites viewers to sign up to hear research results, expert input, and join breakout discussions. A black-and-white halftone image of a hand holds a phone displaying a digital “Send a message to your MP” form. A circular badge reads “Book your free place now.” Logos at the bottom: Impact Stack, More Onion, and Sheila McKechnie Foundation.

FREE ONLINE EVENT: What’s the future of digital advocacy?

Impact Stack & More Onion are running a free 2-hour event on 17 September, co-hosted by @smkcampaigners.bsky.social

- research findings
- expert insights
- focused break out rooms

Book your free place: act.more-onion.com/future-digit...

Purple gradient graphic with the More Onion logo in the top left. Large bold headline reads: “Is Email-to-Target Still Working?” Below, smaller text says: “We’re building a sector-wide picture of how digital campaign tactics are being used now. Help inform the discussion.” A pink button at the bottom says “Take the Survey.”

How are campaigners using digital advocacy tactics in 2025?

We’re running a short survey to find out and we’d love to hear from you.

Tell us about the digital actions you’re using at your charity and help shape the discussion

Take the survey act.more-onion.com/digital-advo...
#DigitalCampaigning

Want to know how to use engagement actions to activate your supporter base? Our Director of Mobilisation Claire will be speaking about this at tomorrow's @charitycomms.bsky.social Charity Content Conference. #CharityComms

The conference is sponsored by the experts ‪@wjdesign.bsky.social‬, @moreonion.bsky.social‬, @thesaltways.bsky.social‬ and @pixeled-eggs.bsky.social,‬ who will all be contributing to our digital delegate bag, alongside exclusive and existing materials from our Knowledge Hub.

Alt text: Two blue tabs labeled "OPT IN" and "OPT OUT" sit next to a black marker on a white surface. Below, text reads: "22 July 2025 – What does the new 'soft opt-in' mean for your charity?" followed by a purple button that says, "BOOK YOUR PLACE NOW." The More Onion logo appears in the top left.

What does the new ‘soft opt-in’ mean for your charity? Join our FREE webinar on 22 July to find out. 🤔

We’ll cover what the new rules mean for your work and the options available to manage opt-ins and consent going forward.

Sign up now >> www.more-onion.com/land/eventpa...

#Fundraising

Free report - Email opt-ins and the Data (Use and Access) Act 2025

BIG LEGAL UPDATE: The Data (Use and Access) Act has just been passed, bringing big changes for how charities can contact supporters. Charities now have more options for how they wish to collect and manage contact consent.

Download our free report >> www.more-onion.com/land/report/...

#Fundraising

Purple promotional graphic for a More Onion webinar. White More Onion logo in the top right. Bold text reads: 'FREE WEBINAR' in a pink banner, followed by 'Big Changes to Opt-Ins: What You Need to Know'. Below, it states '22 July | 2 - 3 pm'. A pink button in the bottom right corner says 'Book now'.

The Data (Use and Access) Bill has just passed the House of Lords & will soon become law. It could dramatically change how you can communicate with your charity’s supporters. ⚠️

Find out more with our FREE webinar. Sign up now: www.more-onion.com/land/eventpa...

#Charity #Fundraising #DataBill

Promotional graphic for a free webinar by Impact Stack titled 'Looking for inspiration for your digital actions?' happening on 26 June from 2–3pm BST / 3–4pm CEST. Includes a call-to-action button: 'Book your place now'.

Looking for fresh ideas for your digital actions?

Join our FREE webinar on 26 June 2–3pm BST / 3–4pm CEST, where we’ll share case studies from @stmungos.bsky.social & @trusselluk.bsky.social to help take your digital engagement to the next level.

www.more-onion.com/land/eventpa...

#Fundraising

Promotional graphic for the CharityComms Strategic Communicators’ Conference 2025, taking place online on 30 April from 10:00 to 14:50. Highlights speaker Claire Donner, mobilisation expert and UK director at More Onion. Her session, "Find and fill important gaps in your supporter experience," is scheduled for Breakaway Stage A from 10:40 to 11:10

Our UK Director Claire Donner will be sharing her extensive experience helping charities improve their supporter journeys tomorrow at @charitycomms.bsky.social Strategic Communicators’ Conference #CCStrategy.

Find out more about tomorrow's event: www.charitycomms.org.uk/events/leadi... #charities

Free report: rapid response fundraising Learn how to move fast, meet supporters where they are and solicit donations when people are most moved to give.

How fast can your team respond to urgent fundraising opportunities?

When news breaks, policies shift, or crises hit, speed matters.
Don’t miss the moment!

Download our full guide with tips and checklists for how to prepare now >> act.more-onion.com/rapid-respon...

#Fundraising

The Fundraising Everywhere podcast. Mastering Welcome Journeys: insights on digital mobilisation and fundraising strategies. With Claire Donner. Photo of a woman, Claire, smiling with brown curly hair in a purple circle.

Need some #MondayInspiration to start the week? Listen to our supporter journey expert Claire Donner on @fundeverywhere.bsky.social 's #podcast.

(It was their most listened to episode last year. 🎉)

Listen now & get ready to master supporter journeys in 2025. >> spoti.fi/4fnYGk8

#Fundraising

Sign up for the essential guide to changing minds on migration Get your free guide and turn challenging conversations about migration into impactful ones that really matter. Too often the conversation about migration is full of harmful language and dangerous misi...

"Free resources building skills and knowledge are a great way to take supporters from a place of wanting to help, to feeling fully empowered to influence discussions in their daily lives."

- Claire.

Download the @praxisprojects.bsky.social guide: act.praxis.org.uk/sign-essenti...

"But many of us don’t feel equipped to tackle tricky conversations for fear of escalation, and instead say nothing.

I really like this step by step guide from hashtag#Praxis on turning challenging conversations about migration into impactful discussions that really matter.

Text: are you ready to change minds on migration. Crowded protest with people as far as the eye can see, holding banners.

Happy New Year! Our Mobilisers are sharing some of the charity comms which stuck with them in 2024 💜

@praxisprojects.bsky.social - Valuable tools:
"When it comes to changing hearts and minds, everyday conversations can have the biggest impact.

How we use music to support children who are deafblind - Sense Arthur's support worker Nicky explains how important music has been for connecting Arthur to the world around him.

"The masterful storytelling makes you feel like you’re right there in the room with three-year-old Arthur, his mum Samatha and his support worker Nicky, creating precious Christmas memories.” 🎵

- Charlotte.

www.sense.org.uk/blog/deafbli...