BigInSEO

Google Just Patented The End Of Your Website A patent granted to Google on January 27, 2026 titled “AI-generated content page tailored to a specific user” describes a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated …

Google Just Patented The End Of Your Website #MusicTech

Google Removes JavaScript SEO Warning, Says It's Outdated Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years.

If Google's not bothered about JS-rendered pages any more, it's likely because the drift to AIO means actual URLs aren't important so much these days, just the content in them that can be scraped and regurgitated via Gemini.

How are we going to handle attribution as clicks disappear? How are we going to handle attribution as clicks disappear?AI search is going to reduce clicks. That part is not controversial.The uncomfortable consequence is what follows: fewer clicks means fewer people trigger web analytics, which is still how most organisations measure performance and assign value. The inevitable outcome is that SEO will look like it is getting worse, even when it isn’t....likely one of the most important problems we need to solve in 2026.This is not a tooling issue, it’s a

"SEO is not Dead – but Attribution is"

Personally, I've always been skeptical about attribution since it was shown than 1 in 5 "direct" clicks were misattributed Organic Search.

https://www.chris-green.net/post/ai-breaking-attribution

So, that's $5,000 a second cut to $3,250 a second!

Google Releases December 2025 Core Update Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

Do you remember when Google said they wouldn't do updates at commercially sensitive times?

https://www.searchenginejournal.com/google-releases-december-2025-core-update/563134/

⚡ Want to speak at #brightonSEO or #HeroConf in 2026? 🎤

We’ve opened our call for pitches for both our UK and San Diego editions and we’re looking for talks that go beyond “How AI is changing SEO/PPC.”

AI Overviews & AI Mode: How to Compete | The Media Image Learn how Google’s AI Overviews and AI Mode change search. See how to adapt SEO and paid strategy for zero-click visibility and performance.

A lot of this is aimed at Paid Search, but some very interesting points for Organic specialists too.

https://the-media-image.com/insights/market-insights/ai-mode-ai-overviews-compete-in-search/

I know it's easy to scoff: get 100 SEOs in a room and you'll get 101 opinions.

And three of them will be mine!

I've looked for Matt Diggity on Bluesky (and even on Treads), but he's only on Twitter.

I would have replied directly to him but I dumped Twitter 2 years ago and haven't looked back.

5/

But most of this applies to "traditional" SERPs as well as AI – and has done for years!

OFC, there are people out there who are following these mythical “rules” but they’re also building link farms, stuffing keywords, spinning articles (now with AI) and running PBNs.

4/

And as for the Top 10 observation, the idea that SERPs trackers charted the progress of the top 100 placings was always a nonsense, since most of these rankings are changing by the day or even the hour.

In fact, top 10 is so 2015! With the ever-encroaching Position 0, top 3 is pushing it.

3/

Having said that, we’ve always known search engines DO follow no-follow links; it’s just that we’ve suggested they don’t associate what they find at the other end with the link or its anchor text.

But getting 1m links from one or a few sites went away as a ranking factor with PANDA in 2011.

2/

A guy called Matt Diggity has posted a piece on the Hell site about what link-building means for Agentic search.

When anyone uses the phrase "every rule we learned about" I reach for the exit.

Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news?

1/

You don't want to know

The end of the human Internet.

What's in the #BrightonSEO coffee this year?

Don't forget the "Oxford Comma".

First time away from #BrightonSEO for four years, so living it vicariously via BlueSky.

Will catch up when the video bundle hits the shelves.

Should you bother with LLMs.txt?

https://www.searchenginejournal.com/llms-txt-for-ai-seo/556576/

Google Says AI-Generated Images Will Not Cause Ranking Penalty Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

That's a relief!

https://www.searchenginejournal.com/google-says-ai-generated-content-will-not-cause-ranking-penalty/553465/

Not sure of anyone who uses Drual these days, but this is for them.

2 days left to vote in the Drupal Association Board elections.

If you believe in this community, your vote matters.
It’s not just a seat. It’s your voice, your vision, and your stake in where Drupal goes next.

Watch: buff.ly/2FQW1zJ

Let’s build the future, together.
#VoteMatthewS #Drupal

Linda Yaccarino announces her departure from Musk's X - BBC News Ms Yaccarino had been in the role since June, 2023.

What's afoot at Twitter?

https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o

Publishers facing existential threat from AI, Cloudflare CEO says Search traffic referrals have plummeted as people increasingly rely on AI summaries.

CloudFlare CEO Matthew Prince on the death of search traffic in 3 numbers:

10y ago: Google scraped 2 pgs, sent 1 visitor

6m ago: 6 pgs scraped, 1 visitor sent

Now: 18 pgs scraped, 1 visitor sent

AI platforms even worse - Anthropic scrapes 60k pgs per visitor sent.

www.axios.com/2025/06/19/a...

Google may be forced to make changes to UK online search, says watchdog - BBC News The Competition and Markets Authority says it wants to open up the UK search market.

Well, that's going to be an interesting SERP.

Mind you, with agentic search, it's pretty much the case anyway.

https://www.bbc.co.uk/news/articles/cy4ym77rkgeo

SEO Bot - fully autonomous "SEO Robot" with AI agents for Busy Founders SEO Bot features - Programmatic SEO - AI generated blog - AI linking - Auto keyword research - Acts like a SEO Robot

Genius? Or the path to manual penalties galore?

https://seobotai.com/

Google's indexing and serving issues across Search, Discover, Lens and voice search are resolved this morning - officially www.seroundtable.com/google-searc...

Google’s CEO on the fate of search PLUS: When SEO can be a brand health signal

Google’s CEO on the fate of search

https://searchenginewatch.com/p/google-s-ceo-on-the-fate-of-search

Did not know this. Beats "Before: 2023"