Trending
Lawrence Parmisana's Avatar

Lawrence Parmisana

@parmisanal

SEO Manager. Drinks more coffee than you think I do.

75
Followers
328
Following
20
Posts
13.11.2024
Joined
Posts Following

Latest posts by Lawrence Parmisana @parmisanal

The world can be a really scary place sometimes. I’m glad that there are still rays of sunshine around me that I can look up to for some inspiration.

16.10.2025 00:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

LinkedIn Sabbatical

19.08.2025 08:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

Looks good to me. Let's see what happens on this. I've reviewed their entire Usage Policy documentation and all help articles in their Help Center page.

19.08.2025 08:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

That's a first for me. Let's see what their User Safety team says about this.

Context: checking expenditures and liabilities using the Gmail Connector.

19.08.2025 08:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
OpenAI Study Mode Brings Guided Learning to ChatGPT OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.

OpenAI Study Mode Brings Guided Learning to ChatGPT

29.07.2025 23:04 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Hi πŸ‘‹ Librarian at the Internet Archive here.

Last week’s announcement that @archive.org is now a Federal Depository Library sparked some great questionsβ€”so we put together a new FAQ to explain what this means (and what it doesn’t). πŸ‘‰ help.archive.org/help/federal...

29.07.2025 15:06 πŸ‘ 437 πŸ” 147 πŸ’¬ 9 πŸ“Œ 6
Video thumbnail

One of the people I met in Google SCL Deep Dice is getting anxious over what advice he would follow right now, given that the top of the SERP AI Overview and the AI Overviews within the PAA presents completely different answers.

26.07.2025 09:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
AI on Google is just SEO

AI on Google is just SEO

β€œAI on Google is just SEO”
β€œWe don’t need another acronym”
- Gary Illyes

#scldd2025 #searchcentrallive

25.07.2025 09:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image Post image

#scldd2025 #searchcentrallive

24.07.2025 09:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image Post image Post image Post image

Google Trends API (alpha) launched today at Search Central Live Deep Dive Asia Pacific 2025
Search Interest Timeline & Geo Breakdown
- Consistently scaled data
- 5 years (rolling window), up to 48 hours ago
- Daily, weekly, monthly, and yearly aggregations
- Regions & sub-regions

24.07.2025 09:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Google Search Central Live Deep Dive Asia Pacific Day 2 - Lawrence Parmisana

Google Search Central Live Deep Dive Asia Pacific Day 2 - Lawrence Parmisana

Google Search Central Live Deep Dive Asia Pacific: Day 2

#scldd2025 #searchcentrallive

24.07.2025 07:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Perhaps something to do with the new Chrome version, the one that is trying to kill adblockers? Seeing a load of Reddit threads about folks jumping to different browsers…

16.07.2025 10:13 πŸ‘ 5 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

Core Web Vitals report showing drop in total pages

If you've seen a sudden drop in the total # of URLs in your Google Search Console Core Web Vitals field data report - don't worry about it.

The same trend appears over dozens of sites I've checked. It's a Google thing, not you.

16.07.2025 10:33 πŸ‘ 2 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
Google Search Central Live Deep Dive Asia Pacific 2025 Invite for July 23-25 - Lawrence Parmisana

Google Search Central Live Deep Dive Asia Pacific 2025 Invite for July 23-25 - Lawrence Parmisana

Am I too late to the party? πŸŽ‰

Two weeks ago I received my invite to Google’s Search Central Live Deep Dive Asia Pacific 2025 in Bangkok. Google's first-ever Deep Dive format and my first time at a Search Central event.
If anyone has cool food places to suggest, hit me with a message!

15.07.2025 00:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

don't sleep on your dreams

12.06.2025 08:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Give me something to build.

I'm 21 builds away from my target of 52 for the year.

Whatever I build for you, will be given to you, all code & database.

Something you've had in your head for a while. I really want to stress test vibe code building.

Be reasonable.

08.06.2025 00:47 πŸ‘ 6 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0

The LLM/vector database approach for redirects is overkill for most sites.

Great for huge, messy enterprise migrations, but for small to midsize sites, simpler methods like slug matching or basic plugins are faster, cheaper, & easier to QA.

Use the right tool for your site’s scale!

08.06.2025 09:05 πŸ‘ 7 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

- Googlebot not needing to crawl URLs based on already known variables like the frequency a page gets updated
- Page content quality to the degree it needs to be updated for the index

Might be useful to collaborate on this with others due to my lack of resources but if anyone is interested, LMK.

05.06.2025 15:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

@vijaychauhanseo.bsky.social I've already looked at over 60 sites for this and they all follow the same behavior, regardless of industry.

Right now we have a couple of active theories that we're currently looking into:

05.06.2025 15:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Google Search Console, Googlebot Desktop Crawl Request HVAC Site 1

Google Search Console, Googlebot Desktop Crawl Request HVAC Site 1

Google Search Console, Googlebot Desktop Crawl Request HVAC Site 2

Google Search Console, Googlebot Desktop Crawl Request HVAC Site 2

Googlebot daily visits plotted by number of URLs visited over time

Googlebot daily visits plotted by number of URLs visited over time

@vijaychauhanseo.bsky.social Do you see an initial spike in Googlebot Desktop crawls within the first half of May and a massive drop within the same period?

I've pointed this out somewhere and others have seen a similar behavior. Might be related but here are some screenshots for reference.

05.06.2025 13:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Project Mariner for release in other countries or is this a fluke?

Project Mariner for release in other countries or is this a fluke?

This is specualtive but I think this an early sign that they already have it within one of their internal documents that they will be releasing Mariner to other countries in 12 months or less. Or maybe this is just a mistake on their end.

29.05.2025 12:22 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Damn. I wish I could believe it but given how wonky things can get and how the retrieval of information occurs, I feel like its a long way to go.

27.05.2025 10:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Graph from the article, showing "z-values" (I think: how strong a result correlates with their hypothesis) and the count of research items for each. A visible gap between ca 2 and -2, and the negative numbers are about half as many as the postive ones. "A z-value between -1.96 and 1.96 indicates that a result is not statistically significant. The sharp discontinuity around these values suggests that many scientists either didn’t publish results between these values or massaged their data until they cleared the threshold of statistical significance." & "The distribution of over 1 million z-values from medical research. Negative resultsβ€”those with z-values between -1.96 and 1.96β€”are mostly missing. (Chart by Adrian Barnett and David Borg, based on data from Erik W. van Zwet and Eric A. Cator.)"

Graph from the article, showing "z-values" (I think: how strong a result correlates with their hypothesis) and the count of research items for each. A visible gap between ca 2 and -2, and the negative numbers are about half as many as the postive ones. "A z-value between -1.96 and 1.96 indicates that a result is not statistically significant. The sharp discontinuity around these values suggests that many scientists either didn’t publish results between these values or massaged their data until they cleared the threshold of statistical significance." & "The distribution of over 1 million z-values from medical research. Negative resultsβ€”those with z-values between -1.96 and 1.96β€”are mostly missing. (Chart by Adrian Barnett and David Borg, based on data from Erik W. van Zwet and Eric A. Cator.)"

A "getting fooled by the AI-hype" article touching on a general problem of not publishing findings when they were either wrong or just not strong.

www.understandingai.org/p/i-got-fool...

(graph shows the gap between published positive & negative findings + the lower # of negative-findings.)

27.05.2025 06:12 πŸ‘ 26 πŸ” 6 πŸ’¬ 3 πŸ“Œ 3
Preview
How to audit your brand using search data SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.

Full article searchengineland.com/audit-brand-...

22.05.2025 15:51 πŸ‘ 7 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Post image

If you're part of a marketing team, there is a good chance you're using tools (like a 100% chance)... and have a limited budget for them (110% chance of that!)

22.05.2025 15:51 πŸ‘ 3 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
Preview
Google I/O 2025: SEOs React to Personalized Search, AI Shopping & More From AI-powered purchases to personalized search results and immersive telepresence, SEOs share their biggest takeaways from Google I/O 2025β€”and what it means for the future of search.

Been posting some SEO takeaways from Google I/O on TikTok πŸ‘€ (more coming)

Not a video-watcher or TikTok scroller? I got you.

πŸ“ Pulled the insights into a tidy post:
βœ… What SEOs are hyped about
βœ… What we’re side-eyeing from Google

ricketyroo.com/blog/google-...

22.05.2025 16:07 πŸ‘ 12 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0
Preview
How Google is becoming the new AOL AOL was notorious for keeping its users on its proprietary platform. Google mimics some of AOL's tactics by intentionally creating new experiences to keep visitors from leaving its properties.

@jon.henshaw.me Dude - you killed this article. I was about half done with a similar article and went searching for something and ripped mine up - Can't believe I didn't see that 11 years ago. So prophetic. I would love to see what you'd say about where we are today.
coywolf.com/news/seo/how...

22.05.2025 16:14 πŸ‘ 15 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
Preview
Why Do Domestic Prices Rise With Tarriffs? - Marginal REVOLUTION Many people think they understand why domestic prices rise with tariffs–domestic producers take advantage of reduced competition to jack up prices and increase their profits. The explanation seems…

Just got around to reading this but it's a good one.... Why Do Domestic Prices Rise With Tarriffs? marginalrevolution.com/marginalrevo...

12.05.2025 01:13 πŸ‘ 6 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0
AI Mode apologizes

AI Mode apologizes

Even "its" own apologies are stolen from another site. At least there's attribution πŸ˜‚

22.05.2025 00:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
SEO Week 2026 Super Early Bird Ticket

SEO Week 2026 Super Early Bird Ticket

Missed out big time on this year's SEO Week, not going to miss next year's event. #SEOWeek

07.05.2025 02:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0