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Karthik

@beastoftraal

Communications strategy consultant. Connect with me for corporate workshops on #personalbranding.

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Latest posts by Karthik @beastoftraal

2/2 telling readers, "Don't just send flowers, care wildly", with a subtle, nuanced nod to the brand name... that's brilliant! Pic via Les Binet on LinkedIn. I couldn't find the ad agency. Would love to know.

12.03.2026 10:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Beautifully written with lived-in, specific situations that evoke emotions! That 'fixing' her phone for the hundredth time happens to me all the time. And she still forgets my name and calls me other names and I have long stopped correcting her :) And the fact that a company that sells flowers 1/2

12.03.2026 10:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Shouldn't the Malayalam board be in the center in 'Now'? Why are English and Malayalam relegated to the distant sides in the "redevelopment"? Does BJP's "double-engine" mean prioritising Hindi uniformly all over India giving the short shrift to other regional languages?

12.03.2026 05:57 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

"We all forget how close we are in time. How quickly our sins become our children's burdens." β€”Paradise S02E04

12.03.2026 05:26 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The running of the entire country has become a giant one-way Mann Ki Baat monologue πŸ™„ Soon, the same people who took this party to stratospheric heights would ensure that they talk to themselves in private with no one to listen.

11.03.2026 15:45 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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"Good Governance" says Hi.

11.03.2026 10:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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It looks more like BJP is the one that is rattled 🀭

11.03.2026 06:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Three Modi ads for Tamil Nadu on the same day? I guess election commission is about to announce the dates for TN elections.

11.03.2026 04:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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BJP's "Double-engine" State 😳

11.03.2026 03:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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"ΰ€ͺΰ₯‰ΰ€Ÿΰ€Ήΰ₯‹ΰ€² ΰ€…ΰ€šΰ₯ΰ€›ΰ₯‡ ΰ€Ήΰ₯ˆΰ€‚" (Potholes Achhe Hain)

11.03.2026 01:44 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Whoa! 😁

10.03.2026 15:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Has BJP started using "Government of Bharat" and "Government of India" on its whims and fancies? No consistency?

10.03.2026 05:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Things are steadily going bad due to the mindless war :(

10.03.2026 04:58 πŸ‘ 5 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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The pitiable state of Dharma under BJP's misrule. The irony is that the political party that drills Dharma, Lord Krishna and other Gods into us is the one that abuses it all the most, right in front of our eyes. And we behave like Gandhari, eyes perennially shut.

10.03.2026 04:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Are the Mother-Sister-Mother-in-Law promises valid after the CEO 'giving' those promise quits? It's a pity that Cars24 won't be able to run these ads just after 3 odd weeks of launching them considering this is the first time they featured the CEO himself!

09.03.2026 15:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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"India, which holds the (BRICS) bloc's presidency this year, appeared to take the other side, favoring the United States and Israel by staying quiet about their bombardment, while criticizing Iran's retaliatory attacks in the region."

09.03.2026 05:22 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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What a shameful exercise in performative religiosity and piety 😳

08.03.2026 05:07 πŸ‘ 6361 πŸ” 2115 πŸ’¬ 535 πŸ“Œ 175
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Landau *named* India (and China) specifically. Jaishankar did not name any country. And this is a "sharp rap"? πŸ€¦β€β™‚οΈ

08.03.2026 04:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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"A "multi-polar" world needs a convening point. Dubai is the likeliest candidate. Even the most open of the major western cities have a foreign-born % of not much more than 40% (as does Singapore). In Dubai, the foreign-born are 90%. There is no competing with the Gulf's porousness to outsiders"

08.03.2026 04:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

4/4 But I guess we have crossed such a stage long ago.

08.03.2026 04:31 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

3/4 to erode the game’s spirit even if it technically avoids hate speech.

2. If you showed this to a young fan from the opposing country, would it feel like friendly rivalry or like their identity is being mocked? If it’s the latter, then the line is probably being crossed.

08.03.2026 04:31 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

2/4 By those standards, these ads would actually seem 'mild' πŸ€·β€β™‚οΈ

A useful lens to think about ethics in advertising in this regard would be,

1. Does the creative celebrate my team, or does it mainly belittle the other? When the balance tilts strongly toward ridicule and symbolic harm, it starts

08.03.2026 04:31 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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That such humiliation and conquest style messaging in cricket advertising is the new baseline that barely evoke any surprise is evident due to the far worse rivalry-based ads that even the official broadcaster has been releasing regularly (and withdrawing, when there's adequate backlash). 1/4

08.03.2026 04:31 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1
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Didn't BJP discuss the move with its own allies before imposing this performative, superfluous showcase in nationalism and religiosity? This is a so-called "double-engine" state with no opposition, at that πŸ€·β€β™‚οΈ

08.03.2026 03:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why does BJP use unnamed, anonymous "sources" to talk about a more powerful USA? Do they fear that a named person may need to be fired if it annoys Trump and his flunkeys? This news seems like the anonymous handles on Twitter πŸ€·β€β™‚οΈ

08.03.2026 02:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

'Ancient Seed'? Yes, I did, but it didn't register at all so far. I'm going to give it some time and listens.

07.03.2026 12:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Very good read on Arijit and the state of Hindi film music. On the highlighted part, though, I have a counterpoint: S. P. Balasubrahmanyam, as a singer (and Ilayaraja, as a composer). Can easily fill many many days, many more moods, life stages, etc.

07.03.2026 12:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Milliblog Weeklies, Week 297 tinyurl.com/MAR08-2026
A solid list ft. Vaisakh and Nivas K Prasanna's impressive albums, Rahman's best in recen times, an Odia film song (!), good new music by Vijai Bulganin, Sai Abhyankkar, Shamir Tandon, Hiphop Tamizha, D.Imman & more.

07.03.2026 09:16 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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What would have been BJP's reaction if this dire "conflict-zone" situation was in Tamil Nadu, Punjab, Kerala or Telangana, or any non-BJP state and NOT in double-engine (triple-engine, including President's rule?) Manipur?

07.03.2026 04:10 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Only Indian Express reports that India had proactively offered safe harbor to IRIS Dena! All other papers are talking only about IRIS Lavan seeking docking in Kochi due to technical issues.

07.03.2026 02:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0