Indigo Kills Kids

Pro-Palestine activists return Indigo books en masse at Eaton Centre in economic protest The protest called for Torontonians to boycott the bookstore chain over its CEO’s ties to a charity that provides scholarships to former soldiers of the Israeli military

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Soft white background with bolt text that reads " We boycott Indigo because funding genocide shouldn't come with a tax receipt. Underneath is a graphic of a Black elft sitting on the middle point of a chart holding a sign that says "the CRA must stop subsidizing war crimes." The chart shows a breakdown of donations made by The Gerald Schwartz & Heather Reisman Foundation to other recipients from 1997-2023

We are boycotting Indigo Books this holiday season (and always) because Indigo’s CEO Heather Reisman and her partner Gerald Schwartz fund "lone soldiers" who participate in Israeli military services.

@NotoIndigo #indigokillskids

White background with text: Billionaire couple continues to support genocidal army: Boycott Indigo Books with a photo of an Israeli military officer standing behind a podium with the HESEG Foundation logo.

White background with a photo of Reisman and Schwartz. Text reads: the Billionaire couple Gerald Schwartz and Heather Reisman are a billionaire Canadian couple. While Reisman is the founder and CEO Indigo Books, Schwartz is the founder and former CEO of Onex Corporation (the parent company of WestJet and hundreds of other subsidiaries). Together they have founded multiple charities, namely The Gerald Schwartz and Heather Reisman Foundation (SRF) and the HESEG Foundation.

White background with a photo of a group of Israeli soldiers from a HESEG youtube video. Text reads: The HESEG Foundation The Foundation provides incentives to foreign nationals (“lone soldiers”) to voluntarily enlist in the Israeli military. This directly violates CRA policy that states assisting a foreign military is prohibited as a charitable activity. The HESEG board has also included a handful of top former Israeli military officials.

Based on CRA data, The Schwartz & Reisman Foundation has donated over $441 million dollars to other charities since 1997. Nearly 45% of these funds have gone to one organization: the HESEG Foundation.

@NotoIndigo

A National Day of Action took place at 30+ Indigo stores across Canada to protest CEO Heather Reisman and her partner Gerald Schwartz’s continued financial support for Israel’s genocidal military through their 'charitable' Heseg Foundation for Lone Soldiers.

Boycott Indigo!

What is wrong with #Indigo and why do we boycott them...

#BoycottIndigoBooks #indigoKillsKids
#FreePalestine

More info:
- cjpme.org/home
- watermelonmaps.com

Boycott Indigo Books action happening now at Indigo on Robson, downtown Vancouver BC.

(Indigo CEO founded a foundation that supports IDF soldiers)

Remember not to shop at Indigo - the CEO, Heather Reisman, co-founded a "charity" that supports the genocidal terrorist army that calls itself the "IDF". #IndigoKillsKids

Dozens rallied inside Montreal Indigo today as part of national day of action to denounce owners for funding foreigners to join IOF. 50+ anti-genocide cyclists also ended their 2 hour protest outside downtown store to condemn CRA for subsidizing Heseg Foundation for Lone Soldiers

Black background with red and white text: "Billionaires like Reisman & Schwartz use their substantial profits from our purchases to fund institutions that uphold apartheid, occupation, and perpetuate genocide TAX-free."

Black background with the text "The World Needs More Boycotts National Day of Action Sept 6, 2025 boycottindigobooks.com/signup "

Tell the CRA to stop subsidizing genocide by allowing these charities to maintain charitable status while propping up the occupation.

Join us TOMORROW for our national Day of Action against Indigo Books whose CEO has a charity that incentivizes people to join the Israeli military.

Black background with white text: "THE HESEG FOUNDATION FOR LONE SOLDIERS HESEG is a registered “charitable” organization that incentivizes foreign nationals (“lone soldiers”) to voluntarily enlist in the Israeli military. findidfsoldiers.net" There is a collage of different Canadians who have served in the IOF: Noam Elituv, Atarah Gobrin, Zev Faintuch, Robbie Kohos, Jonathan Fader and Isabelle (Isy) Burke.

Black background with white text: "INDIRECT DIRECT SUPPORT In August 2025, it was reported that the Israeli military is suffering a shortage of troops, leading to the IOF actively recruiting outside of Israel including potential “lone soldiers” and former deserters. Charities like HESEG that provide incentives to foreign mercenaries to join the IOF, uphold the principles of apartheid and occupation by materially supporting the military recruitment pipeline. www.france24.com/en/middle-east/20250821-israel-jewish-diaspora-deserters-orthodox-shortage-soldiers-war-gaza " And an image of a finger pointing at the reader with the text "We Want You To Kill Kids"

Black background with white text "UNITED ISRAEL APPEAL OF CANADA INC Charities like UIA disguise how their donations are used, claiming to simply strengthen bonds between Canada and Israel. In reality, they act as a type of front to funnel money to the Israeli Occupation where it is distributed to support projects deemed illegal under international law. UIA is one of Reisman & Schwartz’s favourite charities, only second to the HESEG Foundation." Then a map with the Canadian flag on a location pin, then a plane with a trail heading to another map with the Israeli flag on a location pin

Black background with white text: "THE CANADIAN SOCIETY FOR THE WEIZMANN INSTITUTE OF SCIENCE This charity acts as a knowledge exchange cum financial pipeline by funding the Weizmann Institute, a research-based university that intricately collaborates with Israel's top weapons manufacturers, including Elbit Systems. Similar to the HESEG Foundation, Reisman substantially funds organizations that intrench apartheid and occupation across Occupied Palestine." And an image representation of an electron

These funds in Israel go to a number of projects, including nuclear research at the Weizmann Inst.

Reisman and Schwartz will have you think Indigo is a small family-run business, but Indigo is far from that, considering the substantial wealth they transfer to support genocide and ethnic cleansing.

Black background with title in white: "CRA-reported donations made by The Gerald Schwartz & Heather Reisman Foundation to other recipients 1997-2023" Total Reported Donations: $424,268,964 Half pie chart in shades of red and a gold sticker that reads "Heather Picks Israel". The data represented on the chart reads: HESEG Foundation 45.07% ($191,210,000) Israeli Post-secondary Insts. 8.58% ($36,413,479) -> Incl. $33,407,120 to The Weizmann Institute Canadian Post-secondary Insts. 8.44% ($35,793,462) US Post-secondary Insts. 2.99% ($12,686,222) Orgs. that send funds to Israel 18.44% ($78,214,536) Canadian Children’s Literacy Foundation 0.73% ($3,100,000) Indigo Love of Reading Foundation 0.48% ($2,022,500) Other Organizations 15.28% ($64,828,765) “Who has received funds from Schwartz and Reisman?” - Just Peace Advocates

We focus a lot on HESEG at IKK, but Reisman and Schwartz send money to Israel via more than just HESEG. In fact, from 1997-2023, they sent over $300M to Israel via registered Canadian charities. Like many, they use charities as a way to transfer wealth to Israel without paying taxes in it in Canada.

Text: "Nat'l Day Of Action September 6, 2025 Still Shopping at Indigo in 2025? How Heather Uses Her Profits to Prop Up The Israeli Occupation BoycottIndigoBooks" on a black background with a genocide-related word cloud.

Black background with white text "The rich get richer With every purchase, Heather Reisman, billionaire and founder, Chair, and CEO of Indigo Books & Music Inc., gets even richer. ...But How does she use the profits from your purchase?" There's an image of a shopping bag with the word "Indigo" on it sitting on a pool of blood and an arm coming out of the bag.

It’s International Charity Day and we have to ask, are you still shopping at Indigo? Ew!

Since it's back to #school time, let's not forget those who are supporting #scholasticide in #Gaza. Boycott #Indigo and follow @indigokillskids.bsky.social

A parliamentary report has been leaked, and it confirms that Canada has been exporting military goods to Israel, including in 2024.

I reached out to Minister Anand’s office about this newly public report.

They said it's accurate -- but it doesn't contradict their statements.

How? Let's discuss:

Screenshot of the Toronto Star article head: "Canada must do more to bring an end to the unconscionable death and destruction in Gaza". Photo in the screenshot: "Palestinians carry sacks of flour taken from a humanitarian aid convoy en route to Gaza City, in the outskirts of Beit Lahiya, northern Gaza Strip, on Friday August 1."

Screenshot of an excerpt of the article: "We can do that by immediately implementing a two-way arms embargo on all military equipment and components to Israel, including through third states. Despite Ottawa’s denials, there is increasing evidence that Canadian arms are still getting through to Israel. If true, that must stop."

The Star editorial board is now calling for an arms embargo on Israel.

This is the first mainstream support for our campaign. Let's get the rest of the country on board.

www.thestar.com/opinion/edit...

Red background with white text: "The world does not need more Canada"

The Word Needs More Boycotts National Day of Action Sept 6, 2025 boycottindigobooks.com/signup

The word does not need more Canada. The world needs more boycotts.

🔗 Sign up to lead an action against Indigo this September 6 at boycottindigobooks.com/signup

With bullets and weapon parts being transferred directly to Elbit Systems, Israel’s largest weapons manufacturer, it is critical now more than ever to heed UN Special Rapporteur Francesca Albanese’s call to dismantle Israel’s economy of genocide.

Indigo is part of the economy of genocide With at least $185M transferred to Israel to support “Lone Soldiers,” Indigo’s CEO is complicit in maintaining and perpetuating financial gains from occupation and genocide.

We must apply pressure at every avenue. Arms embargo now. Boycott. Divest. Sanction.

In July 2025, the UN Special Rapporteur Francesca Albanese released a report outlining a number of businesses making significant financial gains from the ongoing assault on Gaza and the Middle East. It is evident that the BDS movement is more critical than ever.

🔗 Report: www.un.org/unispal/docu...

Military Shipments October 2023 - July 2025 47 Direct shipments from Canada to Israel armsembargonow.ca/report

Ammunition October 2023 - July 2025 421,070 bullets 735 cartridge components 111 other military components armsembargonow.ca/report

Education Israeli universities funded in 2023 $100M+ in Canadian tax-subsidized donations $36.7M Weizmann Institute (Arms R&D with Elbit and Refael) $16.7M Ben-Gurion University (Air Force pilot academy) $10.1M Hebrew University (IOF intelligence training base) $8.9M Techion (Drone and aerospace weapons) These are weapons labs disguised as educational campuses Just Peace Advocates

$350M+ in public funds has subsidized Israeli institutions complicit in war crimes. Blood-soaked profits are flowing through Canada -and through the brans we shop at every day.

Last week, Palestinian Youth Movement and @wbwcanada.bsky.social dropped a bombshell report citing evidence that our government has been lying to Canadians about supplying military equipment to Israel. #StopArmingIsrael #ArmsEmbargoNow

Read the report here: armsembargonow.ca/report/

White text "Why The World Needs More Boycotts From Military Contractors to Bookstores: BOYCOTT COMPLICITY! BoycottIndigoBooks" on a red background with a genocide-related word cloud.

Red background with white text "Indigo says "The Word Needs More Canada" but what does "More Canada" look like?"

🚨 Time has run out. The only language our supposed leaders seem to understand is money. So let our money talk.

#INDIGOKILLSKIDS CONTINUES TO CALL ON A FULL BOYCOTT OF INDIGO BOOKS. As long as Reisman and Schwartz are using their !ndigo profits to support Israel, there will be NO BUSINESS AS USUAL!

She actually returned almost right away in September '23!

We must do more. We must keep pushing! Heed the call. Join the national Day of Action against Indigo this September 6th.

🔗 boycottindigobooks.com/signup

With hundreds of thousands of bullets and other weapons being shipped to Israel by Canada, and hundreds of millions of dollars being transferred to support the illegal settlements via charities, it’s clear that Canada is complicit in genocide.

We cannot continue funding genocide. #indigokillskids

névé dumas, the 2024 recipient of the Governor General Award for French poetry, took the stage at Rideau Hall on April 17 to call for the cultural and academic boycott of Israel, an arms embargo, and for the Canadian culture sector to sever its ties with Indigo Books. Partial translation: [1/5]

ACTION: No tax breaks for war crimes in Palestine! Recently released report “Under the Guise of Charity: Canadian Funding for War Crimes in Occupied Palestine” by Just Peace Advocates, Independent Jewish Voices and Miles Howe, PhD, details how funds o...

No charitable status for genocide, no more money for war crimes!

Send a letter now: actionnetwork.org/letters/acti...

Find IDF Soldiers A database from The Maple documenting Canadians that have served in the Israeli military.

NEW: The Maple has created a database containing profiles of 85 Canadians that have fought for Israel, the largest collection of such names and stories in Canada, by far.

Check out the new project by @davidemastracci.bsky.social.

findidfsoldiers.com

Poster shows a yellow ribbon on the top left corner that reads "IKK Presents" and the title "Heather's Picks!*" The text reads: "Noam Elituv Thornhill, ON Givati Brigade Noam’s brigade became famous for spitting on an Armenian archbishop" To the left of the text is a picture of Noam Elituv with a gold sticker taht says "Heather Picks Genocide" Then a light blue star with the text "2018 HESEG Winner" The * text at the bottom reads: "*Love them or get your money back! Eligible lone soldier(s) can be returned at any time after service, in any condition, for a full refund with proof of genocide."

Welcome to our new weekly Heather’s Pick! Thanks to the team at @readthemaple.bsky.social, we will be showcasing a Canadian mercenary. This week, we meet an actual HESEG recipient, Noam Elituv!

Learn more about other Canadian killers amongst us at findidfsoldiers.com | #indigokillskids

Palestinian children return to school in Gaza after months without classes due to Israel's war.

🔴 LIVE updates: aje.io/hi4ilp

We thought @InvictusGames25 said there were no allegations against the participants? Participating in a genocide seems pretty serious…

Indigo CEO Heather Reisman is currently in the middle of a bizarre campaign to make her lone soldier HESEG Foundation appear as though it's a fund for "orphans."

The Globe and Mail retraction Giller Prize ED
Elana Rabinovitch refers to here actually had to be embarrassingly amended

Text reads "Under Canadian law, most activities that are charitable in Canada are also charitable abroad. However, the courts have stated that some activities that are charitable in Canada may not be charitable when carried on in a different country. For example, it is charitable to increase the effectiveness and efficiency of Canada’s armed forces, but it is not charitable to support the armed forces of another country." "Government of Canada website - CG-002"

According to the CRA, funds used to support a foreign military are not eligible for a tax rebate, yet the HESEG Foundation is still considered a registered charity. Tell the CRA it's time to investigate the HESEG Foundation at bit.ly/NotoHESEG