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Yini Zhang

@yinizhang

assistant professor, university at buffalo, social media & computational social science

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14.11.2023
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Latest posts by Yini Zhang @yinizhang

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The sky is not falling; high-quality platforms (Prolific, Verasight, CR Connect) have low rates of apparent bots. osf.io/preprints/ps... But also not zero; vigilance is very much needed!

08.03.2026 20:56 πŸ‘ 104 πŸ” 49 πŸ’¬ 1 πŸ“Œ 2
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Can AI Replace Social Science Researchers? No. No it can't. Come on, now.

New post: Can AI Replace Social Science Researchers? (No. No it can't. Come on, now.)

davekarpf.beehiiv.com/p/can-ai-rep...

05.03.2026 16:49 πŸ‘ 466 πŸ” 130 πŸ’¬ 25 πŸ“Œ 36
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🧡on my new paper "Synthetic personas distort the structure of human belief systems" w Roberto Cerina I'm v excited about...

🚨 Do synthetic samples look like human samples?

We compare 28 LLMs to the 2024 General Social Survey (GSS) to find out + develop host of diagnostics...

25.02.2026 19:46 πŸ‘ 166 πŸ” 78 πŸ’¬ 6 πŸ“Œ 19
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Video: New Video Analysis Reveals Flawed and Fatal Decisions in Shooting of Pretti A frame-by-frame assessment of actions by Alex Pretti and the two officers who fired 10 times shows how lethal force came to be used against a target who didn’t pose a threat.

New Video Analysis Reveals Flawed and Fatal Decisions in Pretti Shooting www.nytimes.com/video/us/100...

27.01.2026 13:15 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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From the minnesota community on Reddit: ST. PAUL, MN: A sobbing resident calls 911 as federal agents force their way into her home to chase down a DoorDash driver who was just trying to deliver food. Explore this post and more from the minnesota community

Everybody should watch this and see this woman, who has a baby in her arms and is thrust into basically a standoff, develop courage in real time.

10.01.2026 20:42 πŸ‘ 11625 πŸ” 4160 πŸ’¬ 450 πŸ“Œ 735
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Video: Videos Contradict Trump Administration Account of ICE Shooting in Minneapolis An analysis of footage from three camera angles shows that the motorist was driving away from β€” not toward β€” a federal officer when he opened fire.

Using facts to provide clarity. This is what good journalism is all about. β€œVideos Contradict Trump Administration Account of ICE Shooting in Minneapolis www.nytimes.com/video/us/100...

08.01.2026 14:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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β€˜Authentic’ Is the Word of the Year. You Read That Right In a year dominated by artificial intelligence, deepfakes, and disingenuity, β€œauthentic” has somehow emerged as Merriam-Webster’s word for 2023.

Remember when β€œauthentic” was the word of the year in 2023? That was also the first full year generative AI became a household term, and the last year authenticity still meant β€œhuman,” not β€œwell-prompted.”
#PostAuthentic #DigitalShift

03.01.2026 01:39 πŸ‘ 15 πŸ” 5 πŸ’¬ 1 πŸ“Œ 0
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After 3 years and 5,322 emails (and counting) our Encyclopedia of Political Communication is finally out at @elgarpublishing.bsky.social

πŸ“š Three volumes
⭐ 431 entries
πŸŽ“ 581 wonderful authors from across the world

A very short 🧡

10.12.2025 16:05 πŸ‘ 175 πŸ” 63 πŸ’¬ 7 πŸ“Œ 18
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IC2S2 2026 registration is open!
Explore the 2026 conference here ➑️ ic2s2-2026.org

βœ”οΈ Submissions open December 15th
βœ”οΈ Keynotes will be announced between now and February
βœ”οΈ Full program of selected talks and tutorials will be available in late April

01.12.2025 21:40 πŸ‘ 26 πŸ” 19 πŸ’¬ 0 πŸ“Œ 3
Abstract: Recent political communication scholarship finds that groups and identities play a central role in the crises faced by political and media systems globally, particularly in democracies. Yet an individualist orientation in the literature has resulted in key theoretical and conceptual limitations, preventing a broader group-centric theoretical framework from emerging. We synthesize disparate bodies of theory on groups, politics, and communication to offer three basic propositions underlying a group theory of political communication. First, it is the groupβ€”not the individualβ€”that is the fundamental organizing unit of social and political life. Second, groups are constituted through communication, which is central to how they define their politics. Third, groups and politics are reciprocally influencing forces through political communication, oriented around power. We offer a framework for studying the role of groups in political communication at the micro, meso, and macro levels, providing a concrete agenda for the study of groups in political communication.

Abstract: Recent political communication scholarship finds that groups and identities play a central role in the crises faced by political and media systems globally, particularly in democracies. Yet an individualist orientation in the literature has resulted in key theoretical and conceptual limitations, preventing a broader group-centric theoretical framework from emerging. We synthesize disparate bodies of theory on groups, politics, and communication to offer three basic propositions underlying a group theory of political communication. First, it is the groupβ€”not the individualβ€”that is the fundamental organizing unit of social and political life. Second, groups are constituted through communication, which is central to how they define their politics. Third, groups and politics are reciprocally influencing forces through political communication, oriented around power. We offer a framework for studying the role of groups in political communication at the micro, meso, and macro levels, providing a concrete agenda for the study of groups in political communication.

🚨New pub alert!🚨 Now available open-access in @journal-of-comm.bsky.social, we (w/ @dkreiss.bsky.social, @danlane.bsky.social, & @shannimcg.bsky.social) critique political communication's "Identity Turn" and offer instead a foundation for studying #polcomm from a *group* perspective. 🧡

03.12.2025 18:04 πŸ‘ 85 πŸ” 41 πŸ’¬ 2 πŸ“Œ 4
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Rethinking Scaling Up Content Analysis: A Reappraisal of Justifications and Practices for Large-Scale Content Analysis - Maximilian Linde, Chung-hong Chan, Paul Balluff, 2025 The use of automated coding procedures to scale up content analysis has risen over the last years. Using a mixed-method approach, we examine researchers’ justif...

πŸ” Insightful piece debunking some of the "mythology” behind Big Data:
journals.sagepub.com/doi/full/10....

#commsky #polsky #bigdata

27.11.2025 03:55 πŸ‘ 18 πŸ” 5 πŸ’¬ 4 πŸ“Œ 0

Our latest paper on how #metoo got entangled in partisan discourse, explained in a two-minute AI generated video!

08.11.2025 00:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Timely research on news creators and their influence across the globe!

28.10.2025 08:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Can Conversational AI Improve Survey Research? | Findings Early Insights from Testing a Chat-Based Survey

Open Research (OpenAI-linked research outfit) just put out a new report on using LLMs for public opinion polling that suggests they may improve response rates substantially: www.openresearchlab.org/findings/ai-...

27.08.2025 02:35 πŸ‘ 9 πŸ” 4 πŸ’¬ 2 πŸ“Œ 2
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Life is Messy Holding space for complexity in a world that loves certainty

”It’s a lot easier to blame food dyes, vaccines, or lack of exercise for every health issue your family faces… It makes you think if you eliminate or do that one thing, or take a supplement instead, it will all be fine. It gives you control β€” a false sense of control.”

23.08.2025 01:13 πŸ‘ 176 πŸ” 29 πŸ’¬ 5 πŸ“Œ 0
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Candidates Be Posting: Multi-Platform Strategies and Partisan Preferences in the 2022 U.S. Midterm Elections - Josephine Lukito, Maggie Macdonald, Bin Chen, Megan A. Brown, Stephen Prochaska, Yunkang ... In this multi-platform, comparative study, we analyze social media messages from political candidates (N = 1,517) running for Congress during the 2022 U.S. Midt...

🚨New publication in Social Media + Society🚨

Candidates Be Posting: Multi-Platform Strategies and Partisan Preferences in the 2022 U.S. Midterm Elections

And it's open access!

journals.sagepub.com/doi/full/10....

28.07.2025 14:20 πŸ‘ 25 πŸ” 12 πŸ’¬ 2 πŸ“Œ 2
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How political influencers amplified Trump’s media-bashing rhetoric on Twitter: from synergistic echoing to strategic avoidance, countering, and retooling Extending existing research on right-wing populism and how the news media handles right-wing populists and their media-bashing rhetoric, this study examines how such rhetoric is amplified by politi...

🚨New Pub🚨 Media-bashing became an identity. When Trump attacked the news media on social media, how did political influencers on the left and right amplify his rhetoric? Check out our new article (w/ @yinizhang.bsky.social): www.tandfonline.com/eprint/Z8NQW...

23.05.2025 13:33 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Call for Papers: CCR Special Issue on Computational Approaches to Researching Short Videos | Computational Communication Research

πŸ“£Call for Papers:

CCR Special Issue on Computational Approaches to Researching Short Videos

co-edited by Jing Zeng, @lrossi.bsky.social, and @rupertkiddle.com

Abstract deadline: 25-Jul-2025
See announcement for more information -

journal.computationalcommunication.org/announcement...

23.05.2025 12:00 πŸ‘ 21 πŸ” 14 πŸ’¬ 0 πŸ“Œ 1

πŸ’‘ Ever wondered how social media and digital technology shapes our democracy?

Join our team @CSMaP_NYU as a Research Engingeer and help us build the tools that power cutting-edge research on the digital public sphere.

πŸš€ Apply now!

apply.interfolio.com/165833

01.05.2025 15:32 πŸ‘ 6 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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Reading Careless People makes me appreciative of @bsky.app and the AT Protocol.

The open social web feels like this bright light in a sea of mercurial CEOs.

Seeing teams like @graze.social and @stream.place build on it, solidifies this belief for me.

Grateful to be here πŸ’•

30.04.2025 01:49 πŸ‘ 998 πŸ” 49 πŸ’¬ 71 πŸ“Œ 6

Couldn’t agree more! @shannimcg.bsky.social's amazing talk at UB last Friday and this clip really helped clarify the current presidential-press relationship for me.

30.04.2025 03:30 πŸ‘ 7 πŸ” 5 πŸ’¬ 1 πŸ“Œ 0
Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System: A Cross-Media and Cross-Platform Analysis of Hyperlinks | Journal of Quantitative Descript...

This paper is in collaboration with @jiyoun-suk.bsky.social, @dongdongyang, @zhiyingyue, @wangrui.bsky.social, @xinxiadong, @zijianan,
@kennyjoseph.bsky.social. Check out the full paper here: journalqd.org/article/view.... We’d love to hear your feedback!

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thus, if we want to tackle today’s information challenges, we must study how news media and social media together drive information flows across the broader social media system.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

While most cross-platform research focuses on differences between platforms, we highlight something critical: news media serves as the connective tissue across social media platforms.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Our key takeaway: users’ linking practices shape how information flows across platforms; news outlets and social media sites act as key information pathways in the system.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

After news sites, social media platforms were the next most linked. YouTube stood out across different types of platforms, followed by Twitter, which was especially prominent on forums.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

So, what did we find? News media sites dominated the link-sharing landscape (68.5% of all links for immigration and 48.4% for sexual violence), especially center-left (e.g., nytimes.com, cnn.com) and right-wing (e.g., breitbart.com, foxnews.com) outlets.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Using two massive datasets on #MeToo and immigration, we analyzed linking patterns in 60+ million posts across 186 social network sites and forums.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Specifically, we focus on hyperlinksβ€”traces of cross-platform and cross-media sharing that not only enable information diffusion but also reveal key connectors across the social media system.

28.04.2025 19:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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🚨 New paper out in @journalqd.bsky.social! 🚨
How do different social media platforms connect to each other? In our latest study, we propose that social media can be understood as a system made up of differentiated yet interconnected platforms, shaped by how users share information. #socialmedia🧡

28.04.2025 19:26 πŸ‘ 6 πŸ” 5 πŸ’¬ 1 πŸ“Œ 1