Helen Olszowska

Right?! So handy for sneaking in a few responses late night or early morning without bothering clients (or colleagues) 😎

I was today years old when I learned that you press and hold the send arrow on Teams mobile to schedule a response 👀

In a week of horrendous news, can we spare a moment for New Zealand’s Dept of Conservation on TikTok for their ‘Knobs of New Zealand’

It’s the content I needed to close out the week.

I have been mistaken for a librarian twice today.

That’s fine, right? Bookish is cool 🤷🏻‍♀️

Please can someone round up all the people posting bonkers conspiracy theories in the comments of brand accounts?

We need a word with them.

Thanks - Community Managers

The poem always makes me cry.

I’ve started doing a couple of hours a week at mine with my daughter. Homework and work work!

So great to see positive green news make the headlines.

So far today I’ve been offered remote staff from South Africa and a workshop on how to exit my business.

I think I’ll just keep helping charities and purpose-led businesses with their digital journeys, thanks ♥️

The image shows an email inviting Helen to enter Management Today’s 35 Women Under 35.

Is the £110 entry fee worth it to fool the world into thinking that I’m under 35 instead of over 40?!

Madeleine Sugden on Zoom, presenting on Bluesky. The slide asks whether your charity has a future on X and there is an image of a spiderweb.

Thought-provoking morning at the CharityComms Social Media Network, chaired by @helenolszowska.bsky.social, discussing the bin fire that is X, how social media teams can look after their wellbeing (by @socialaf.bsky.social) & whether Bluesky is the alternative - presented by @madlinsudn.bsky.social

Thanks for coming, Kirsty! So much to discuss on the changes underway in social media land. It was great to hear from @madlinsudn.bsky.social and @socialaf.bsky.social - lots of interesting comments in the chat too.

Car wouldn’t start this morning.

That means the rest of the week can only get better, right?

The image shows the under side of a pot noodle lid. The copy on the lid reads, “there’s no time to waste, lift the lid of success #youcanmakeit”

Not me crying every time I see a hashtag because social SEO is killing them off.

RIP hashtags.

PS. The Potnoodle is not mine.

The image shows the title page, welcome letter and the section 1 title page, which reads’ “speak to lookalikes”

I’ve got a new thing for you 👀

Three ways for charities and good businesses to grow their audiences in 2025.

It’s free.

And you get my weekly Techsperiments newsletter - testing digital tools so you don’t have to.

Download it from my site:
seashellcollective.com

On the plus side, I’ve managed a really interesting pitch meeting and delivered an hour of LinkedIn training.

So perhaps all is not lost.

Hi, I just shook an open carton of soup all over myself and my kitchen.

How’s your day going?

This is going to be such an interesting conversation! Can’t wait!

Really looking forward to moderating this session on such a critical topic with two stellar speakers! 👏

Education Is Key to Fighting Disinformation on Social Media In our interconnected modern world, education is critical in the fight against disinformation.

My new piece for the New York Times, where I make the case that we need a lot more education to deal with disinformation, not more censorship and fact checks
www.nytimes.com/2024/12/06/s...

Enjoying some LinkedIn strategy work for one client,

And some pretty nice LI company page month end stats for another.

Sorry @bsky.app, your time will come.

So much shifting for businesses and charities at the moment. It’s hard to know what next year might look like.

What are your predictions?

Noooooooooo!! 😱

What a brilliant collaboration on an incredibly important topic.

It’s acceptable to do interviews in a woolly hat today, right?

Very eye-opening to talk to the Good Things Foundation about the impact of digital exclusion.

Snow in Helen’s Brighton garden.

Obligatory snow post…

You’re right, you’re right, I know you’re right 🐈‍⬛

I know, right? Feels like he should have a fan account ☺️

I’d focus on blogs that answer your client’s most pressing FAQs.

(In theory. In practice I write a lot more for clients than for Seashell)

I can’t decide whether this should be a charity and good biz marketing…

…or Mr Pudding fan account?