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Klaus Sommer Paulsen

@klaussommerpaulsen

CEO & Founder of AdventureLAB, Speaker, Educator and Author of "Integrated Storytelling by Design". Dabbling in Award-Winning Creative Strategies, Concept Development, Storytelling and Design for Themed and Branded Experiences.

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18.10.2024
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Latest posts by Klaus Sommer Paulsen @klaussommerpaulsen

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Inspired by natureโ€™s wonderful chaos, the experience trend pendulum swings back to reality. True authenticity lies in imperfections and in the way meaningful, unpolished journeys make us feel more alive ๐ŸŒณ

Read "The Pendular Return to Reality": https://loom.ly/D3g9vnU

#authenticity #experience

10.03.2026 06:55 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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THIS WEEKEND, VOTE FOR "IN THE ABSENCE OF NARRATIVE" AT LONDON EXPERIENCE WEEK

๐Ÿ‘‰ See the full description and vote here (this session is #70): worldxo.org/lineup3/

๐Ÿ‘‰ Read an article on the topic here, namely "In the Absence of Meaningful Narrative": www.adventurelabstudio.com/in-the-absen...

21.02.2026 14:50 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Galloping into the Year of the Fire Horse! ๐Ÿ”ฅ๐ŸŽ

Wishing you a 2026 filled with unstoppable energy, passion, and the courage to chase your wildest dreams. Letโ€™s make this year legendary! โœจ

็ญ–้ฉฌๅฅ”ๅ‘็ซ้ฉฌไน‹ๅนด๏ผ๐Ÿ”ฅ๐ŸŽ

ๆ„ฟๆ‚จ็š„2026ๅนดๅ……ๆปกๅŠฟไธๅฏๆŒก็š„ๆดปๅŠ›ไธŽๆฟ€ๆƒ…๏ผŒๅนถๆ‹ฅๆœ‰ๅ‹‡ๅพ€็›ดๅ‰ใ€่ฟฝ้€ๆขฆๆƒณ็š„่ƒ†่ฏ†ใ€‚่ฎฉๆˆ‘ไปฌๅ…ฑๅŒๆ‰“้€ ไผ ๅฅ‡็š„ไธ€ๅนด๏ผโœจ

#LunarNewYear #YearOfTheHorse

17.02.2026 15:44 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Join our 1-hour online webinar, and learn how to turn your existing assets into engaging, scalable experiences through Integrated Storytelling and Inspired Redesign.

๐Ÿ‘‰Register here:
https://loom.ly/pMYROWE

#attraction #design

13.02.2026 04:02 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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In this article, I explore how the absence of meaning affects not only media and entertainment but also healthcare, leadership, and society, and why we must be guardians of the human experience.

๐Ÿ“ Read "In the Absence of Meaningful Narrative" here: https://loom.ly/ZeMPBpU

04.02.2026 08:09 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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So it begins! Diving into my 10th consecutive year serving on the esteemed Webby Awards ๐Ÿ† jury. I look forward to reviewing all the fantastic work, and wish everyone who has submitted it the very best of luck!

#webbys #awards

20.01.2026 03:05 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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What really connects a story to a place and gives it deeper meaning? I recently wrote a short article about this, sharing some of the ways AdventureLAB approaches what we call LAEs, or Location Anchored Experiences.

Read the full article here: https://loom.ly/grhsGo0

#storytelling #authenticity

09.01.2026 01:31 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Happy New Year! Wherever you are, I hope your 2026 will be magical and one of your best years yet! Hereโ€™s a little potion to get you started ๐Ÿฅณ

31.12.2025 15:01 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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I just posted a new project on Behance.
Initially intended for a new publication, this visual journey of perception became a gallery of a landscape that changes to reflect how the traveller becomes someone, something else, with every step they take.

https://loom.ly/AXst4f0

#digitalart

14.12.2025 00:00 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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To all you extraordinary dreamers and doers of marvellous wizardry revelling in Orlando these days. This year, I will not be around to join you at the #IAAPA Expo, as I am working on a deadline for my publisher. I would love to be with you, and look forward to seeing you somewhere sometime soon ๐Ÿ˜Š

18.11.2025 15:26 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Are you going to the Thailand Amusement & Attraction Park Expo (TAAPE) in Bangkok this month? If so, I hope that you will have time to hear my talk, "Enter Your Storyverse", about creating and inviting people into themed experiences anchored in location and culture.

https://loom.ly/dwV3KfY

01.10.2025 22:30 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Just last week, industry professionals from the experience sectors gathered in Barcelona for IAAPA Expo Europe 2025 to network, learn, inspire and be inspired. It was a treat to be back at the expo, back in Barcelona and back at wonderful Tibidabo. Greetings to everyone I met there.

#IAAPAexpo

01.10.2025 00:01 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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For several years, we have facilitated closed Integrated Storytelling Leadership workshops in various locations across Europe for company leadership that values and incorporates storytelling and experience into their work and brand. Please let me know if this sounds interesting to you.

#leadership

18.09.2025 05:24 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

In one month, on October 15, I will go on stage at Thailand Amusement and Attraction Park Expo 2025 (www.taapeexpo.com) in Bangkok to present my talk, Enter Your StoryVerse.

I sincerely hope to see you there!

#taape #storytelling #storyverse #bangkok

15.09.2025 22:00 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Just one week from now, the winners of the 2025 European Star Award will be announced at Port Aventura โญ

I had such an inspiring time casting my votes! Thank you, Frank Lanfer and Park International for inviting me to join the jury ๐Ÿ™

I look forward to celebrating the winners in Barcelona ๐Ÿ‡ช๐Ÿ‡ธ

15.09.2025 05:39 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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See all of you themed entertainment and experience wizards in Barcelona in September! I am looking forward to talking about all the magic that we all do! #iaapa #barcelona #themedentertainment #storytelling #experiencedesign

09.09.2025 06:47 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Nintendo Switch 2 to be released in 2025 - News - Nintendo Official Site First-look trailer introduces Nintendo Switch 2 Nintendo Switch 2, the successor to the Nintendo Switch system, will be released in 2025. Today Nintendo offered a first look at Nintendo Switch 2 in a ...

Almost eight years after the launch of the Nintendo Switch, Switch 2 was announced for 2025. Will you be playing?

www.nintendo.com/us/whatsnew/...

#nintendo #nintendoswith #games #gameconsoles

17.01.2025 12:16 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0