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Ross Sergeant

@ross-sergeant

Global head of media at Allwyn. Previously Diageo, Asahi, and Allwyn. Advocate for diversity and inclusivity in the industry. London-based, always ready for a good debate.

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Advertisers set to return to X as they seek favour with Elon Musk and Donald Trump Some brands had abandoned the site over moderation concerns

FT reports: Trump’s win & Musk’s ties to him have some brands considering a return to X, hoping to leverage Musk’s role in Trump’s administration.

But who?

My understanding was advertisers moved away because of concerns about brand safety which doesn't seem to change.

www.ft.com/content/34b6...

14.11.2024 07:24 👍 1 🔁 0 💬 0 📌 0