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Jordan Peeples, PhD

@jordanpeeples

Ph.D. Economist from the University of Pennsylvania. My goal is to make economics research accessible to everyone by using it to answer interesting and popular questions. Substack: thepeepleseconomist.substack.com

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19.06.2025
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Latest posts by Jordan Peeples, PhD @jordanpeeples

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How ChatGPT Will Steal Your Attention Businesses are already using GenAI to make advertising more efficient, so you will buy more from them.

I talk about how GenAI will be used by businesses to optimize our attention and willingness to buy their products in my latest Substack post.

thepeepleseconomist.substack.com/p/how-chatgp...

31.10.2025 01:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I think there has been a lot of debate on whether GenAI will destroy jobs, but there hasn't really been as much discussion on how businesses will actually use it to create value and affect everyone's daily life.

31.10.2025 01:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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This paper posted just a few weeks ago and found GenAI increased the effectiveness of ads.

Really interesting paper and findings.

31.10.2025 01:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Machine learning advanced ads significantly for a decade, but these ads are about to become much more personalized and efficient with GenAI.

31.10.2025 01:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Census data show that in 2024, the top way businesses expected to use AI was β€œmarketing automation.”

31.10.2025 01:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Why the South is Dying Earlier Life expectancy has been increasing for the U.S., but the South lags behind.

I go deeper into this in my latest Substack post:

thepeepleseconomist.substack.com/p/why-the-so...

26.09.2025 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Economics papers point to healthcare demand and healthcare quality as important contributors.

It's hard to go to preventative doctor appointments when you can't take off of work or don't know how often you should go.

26.09.2025 19:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I did a simple decomposition to understand which factors contributed to the changes over time -- not just what accounts for the current differences.

Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.

26.09.2025 19:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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This is important to consider, as growth in overall life expectancy in the U.S. has not kept up with other "comparable" countries.

The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.

26.09.2025 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Life expectancy has increased across the U.S. overtime, but the South has lagged behind in recent decades.

26.09.2025 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Why Countries Can Owe Trillions and Still Prosper Understanding the economic factors that make massive national debt possible

I go in more detail in my Substack post, which is aimed at making government debt easier to understand:

open.substack.com/pub/thepeepl...

24.09.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

With this level of debt-to-GDP in the U.S., the confidence in and existence of the Federal Reserve is absolutely necessary.

24.09.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

It's a complicated story, and I do my best to make it simple in my Substack. Sustaining these levels of debt has largely depended on low interest rates, a growing demand for "safe assets," confidence in these economic systems, and who holds the debt (especially for Japan).

24.09.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Debt has been growing relative to GDP over time for many advanced countries. For Japan, it's debt is 2.37 times larger than its GDP. For the U.S., that number is 1.24.

So, why has only one of these (Greece) defaulted in recent history?

24.09.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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The Peeples Economist | Jordan Peeples, PhD | Substack Answering big questions with economics research in a way people can understand. Click to read The Peeples Economist, by Jordan Peeples, PhD, a Substack publication with hundreds of subscribers.

Hey, Adam!

I mostly write about topics on labor (the loss of manufacturing jobs, the minimum wage), demographics (falling birth rates, changes in divorce rates), and macroeconomics (why countries can have large national debt).

thepeepleseconomist.substack.com

18.09.2025 01:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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On my Substack, I discuss why corporations have advocated for a $15 minimum wage in the past.

It has a bit to do with this graph.

Here's the link! open.substack.com/pub/thepeepl...

18.09.2025 01:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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From 2022-2023, the minimum wage covered around 3% of workers in NYC, 2% of workers in the states with $11-$15 minimum wages (middle), and 0.2% in the states bound by the Federal minimum wage.

18.09.2025 01:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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An animated graph showing minimum wage changes since the last federal minimum wage increase in 2009.

Local minimum wages became popular around 2015. The highest minimum wage in 2024 was $20.29 in Tukwila, Washington.

18.09.2025 01:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I make a lot of fun graphs, so I will be posting them here along with my Substack posts.

I'm starting from zero on this platform, but I am looking forward to being on here!

15.09.2025 23:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hey, everyone! πŸ‘‹

I'm new to Bluesky. I'm a Ph.D. economist who writes on Substack to answer interesting economics questions with research in a way everyone can understand. My goal is to make research accessible.

Tired of the Twitter algorithm, so I am going to start posting here more often.

15.09.2025 23:57 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0