We ran hands-on payload comparisons between Ranger and some of our competitors. There’s a lot of competition in this space, but getting insights directly from the people who rely on their trucks to get their jobs done is what helps us make sure we’re always improving.
Put a few trucks to the test on a produce farm in Gatton, Queensland. Thank you to David McNeil and his family for taking time out of their busy day to give me a tour of their fleet of work vehicles. Got very helpful feedback to bring back to our team.
Met with Surfing Australia CEO Ace Buchan & ambassador Jack Robinson to talk about how the team's new Ranger Wildtrak supports the surfing lifestyle, from hauling surf gear to reaching remote surfing locations. Cool to see people adapting our vehicles to fit their needs & passions.
Loved meeting the Ford Rangerettes in Australia! A community of 4,500+ women who live the Ranger lifestyle — modifying their Rangers for off-roading, caravaning & taking group drives to remote areas. They showcase what being a Ranger owner is all about: capability, community & love of adventure.
Ranger has been the best-selling vehicle in Australia for the past 3 years, so being on the ground to speak directly with customers & better understand the competitive landscape here is so important. Excited about the insights we'll be taking home to help drive our future plans & product lineup.
Seqwater, South East Queensland’s water authority serving over 3M people, just added their first Super Duty in their fleet of 300 Rangers. Glad I could talk with them about their day-to-day experience w/ Ranger. Always inspiring to see Ford vehicles supporting essential services like water security.
Spent time w/ the Queensland Parks and Wildlife Service learning about their vital work as first-responders for emergencies, firefighting & conservation. They operate in tough terrain, so reliability is a must. Makes sense Ranger Super Duty is tested here! Great to learn from such an impressive team
Last week, I was in Queensland, Australia meeting with our team, dealers & customers. Australia's an important market for our industry. I got great feedback from our customers & those of competitors. Listening & learning is essential to make the best products for customers & take on our competition.
Every ground is our proving ground! This is what Ford Racing is all about. Learnings on the track and trail lead to better products in your driveway.
If you love Ford history as much as I do, you can explore it for yourself in the Ford Heritage Vault: fordheritagevault.com
This year marks the 75th anniversary of the creation of Ford’s Archives. Thanks to Ted Ryan, Leslie Armbruster and the archives team for helping tell the story of the people, products, and moments that have shaped our company and industry. www.fromtheroad.ford.com/us/en/articl...
There’s no better test for Bronco than off-road racing. Every year our engineers put stock Broncos through 1,200 miles of abuse in Baja to see how we can make them even more durable for customers. Lessons in the desert lead to innovations in your driveway! www.fromtheroad.ford.com/us/en/articl...
Congrats to our trucks team! This is the 1st time that a single brand has swept an entire category in the 2026 Edmunds Top Rated Awards. The Maverick was overall Top Rated Truck with Ranger & F-150 rounding out the rest of the category. Nobody knows trucks like Ford! www.edmunds.com/top-rated/truck
“To the wind, it is no longer a truck.” Efficiency is the foundation of our new Universal Electric Vehicle platform. Small changes can lead to big breakthroughs. Every small improvement, every millimeter, can improve performance, reduce costs & add value for our customers.
What's exciting to me about the Universal Electric Vehicle platform is not just what we’re making – a fantastic new truck & family of vehicles – but how we’re doing it. Watch Alan Clarke & team give a peek behind the curtain at American innovation in action: www.fromtheroad.ford.com/us/en/articl...
Join us for a first in-depth look at @Ford's Universal Electric Vehicle Platform - Feb 17, 11am EST. www.fromtheroad.ford.com/us/en/articl...
Ford isn’t backing away from EVs, we’re democratizing them. Winning this race requires chasing physics, not building bigger batteries. That’s why we developed our Universal Electric Vehicle Platform, one of the most important projects in Ford history. Will share more in a few days.
➡️ Ford will use large unicastings for the first time on the Universal EV Platform. The radically simplified aluminum unicastings condense over 146 parts into 2 and enable the assembly tree method at the Louisville Assembly Plant.
Can't wait to share more!
➡️ A Ford team member working on the front end of a prototype - one of the hundreds of prototypes our brilliant team has designed and developed to shape the face of the truck over the last few years.
➡️ The best part is no part, but the second-best part is one that serves multiple functions.
An early peek at the Universal Electric Vehicle project, one of the most important projects in Ford's history. American innovation is how we compete and win against China and the rest of the world.
➡️ We're spending hours getting every last drop of aero efficiency on the mid-size electric pickup.
Dakar Rally is a grueling race & sometimes it comes down to moments like this... An incredible show of generosity & teamwork that led to a 2nd-place finish with 60 seconds to spare. Amazing story, Nani! Worthy of a Hollywood movie! www.fromtheroad.ford.com/us/en/articl...
For many businesses, the work truck is their most important tool. For workers that support the Essential Economy, you could say that Carhartt provides the armor and the Ford F-Series provides the muscle. We’re now combining the best of both in the new 2027 Super Duty Carhartt. More to come!
Season 4 of DRIVE is coming soon, but in the meantime I’m excited to share an early episode with legendary Canadian hockey goalie, Carey Price. We talk about leadership on and off the ice, his offseasons doing rodeo & more. Watch or listen to the conversation here: lnk.to/drivewithjim...
More details and photos here: www.fromtheroad.ford.com/us/en/articl...
The Bronco family is growing! To make off-roading even more accessible to customers, we teamed up with drifting champ Vaughn Gittin Jr & the RTR Vehicles team to develop a Bronco inspired by their years of King of the Hammers victories. You’ll love what they came up with: the new 2027 Bronco RTR!
The Ford Maverick Lobo is the 2026 North American Truck of the Year! Proud to see a Ford truck win for the 6th year in a row. Read the story of how the Lobo was directly inspired by our customers: www.fromtheroad.ford.com/us/en/articles/2026/ford-maverick-lobo-2026-north-american-truck-of-the-year
I love the Mach-E Rally. This car is such a terrific product… perfect for northern USA climates! www.autoblog.com/reviews/2025...
When we talk about passion at Ford, this is what we mean. Our vehicles & products are brought to you by people like Clayton who bring their creativity, problem-solving & passion to their work to make products our customers love. www.fromtheroad.ford.com/us/en/articl...
