Lia Haberman

NPR listeners - there's a show where people describe their business problems and the hosts give them advice.

Does anybody know what I'm talking about?? I'm trying to find the show as an example for something and don't know where to start. TIA!

Any Snapchat users here? Because I’m pretty sure they’ve had this for years

Screenshot of the bottom of a Reel that reads Press edge to fast-forward

Happy days!!! You can now watch Reels on 2X 💨

Feature just showed up for me (on a Zuck video no less): Press edge to fast-forward ⏩

h/t @mattnavarra.com

the original Shorts View metric, now called “Engaged Views,” will be available in YouTube Analytics > Advanced Mode 

AND… earnings and eligibility for the YouTube Partner Program will STILL be based on Engaged Views 

Changes go into effect March 31!

BIG YouTube Update 💥

Shorts “Views” will now count the number of times your Short starts to play or replay with NO minimum watch time required

This helps reconcile short-form video view analytics if you’re posting across multiple platforms

BUT…

Trippy graphic that reads Pinterest Coachella

Pinterest just announced its second annual partnership with Coachella

💡 Pinterest users start searching for Coachella inspiration on the platform as early as January, and Gen Z accounts for 45% of all Coachella-related searches

newsroom.pinterest.com/news/pintere...

Instagram is working on search this year!

👉🏼 Search for accounts

👉🏼 Search for content

And they’re considering search on profiles to sift through a creator’s content

This gets mentioned every few years so I hope we really see some huge improvements in IG search

ICYMI: When To Adopt and When to Abandon a Channel With Jenny Li Fowler

“Thing is, there will always be a new platform. Chasing every shiny new social media app without proper resources and strategy is unsustainable and counterproductive.” open.substack.com/pub/liahaber...

Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks. Such an ap...

Instagram is reportedly considering launching a stand-alone app for Reels, code-name: "Project Ray"

Great scoop from Kaya Yurieff + Kalley Huang

www.theinformation.com/articles/ins...

What we know about TikTok content creators On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

What we know about TikTok content creators:
- Post more content
- Post more regularly
- Produce longer posts
- Talk more in their videos

via @pewresearch

www.pewresearch.org/short-reads/...

Inside The RealReal's latest marketing bet: a new Gossip Girl-esque Substack newsletter The RealReal is one of the first major brands to establish a presence on Substack, a platform largely dominated by independent writers.

Inside The RealReal’s latest marketing bet: a new Gossip Girl-esque Substack newsletter

Thanks for including my thoughts Allison!
www.modernretail.co/technology/i...

The death of capital letters: why gen Z loves lowercase Young people have ditched capitalisation in favour of a writing style that reflects their values and attitudes to tradition. Will this change our language for ever?

can we ditch most punctuation too?

the death of capital letters: why gen z loves lowercase

www.theguardian.com/society/2025...

Imagine it, create it: Veo 2 is coming to YouTube Shorts

NEW ✨

Shorts creators now have access to Veo 2, Google DeepMind's newest video generation model. The text-to-video tool is being integrated into Dream Screen

Veo 2 will allow you to generate standalone video clips that can be added to any of your Shorts

blog.youtube/news-and-eve...

From the YouTube CEO: Our big bets for 2025 Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.

YouTube CEO Neal Mohan outlined the platform’s 2025 priorities:

1. Providing a platform for cultural trends
2. Supporting creators as Hollywood startups
3. Bringing the best of YouTube to TV
4. Investing in AI tools that empower creators

blog.youtube/inside-youtu...

Inside the Duolingo Company Handbook earn about Duolingo's culture, principles, and approach to building extraordinary things.

"Wholesome but unhinged" Duolingo just released a brand handbook: blog.duolingo.com/handbook/

TikTok creators are turning against the platform—how it could affect influencer marketing Many creators are reevaluating TikTok’s role in their content strategies.

News that came out after the ICYMI newsletter went out this morning 🤷🏼‍♀️

- YouTube is allowing premium users to 4X through videos 💨
- Threads is beta testing ads with some users in the U.S. and Japan
- TikTok creators are turning against the platform

adage.com/article/digi...

TikTok creators are turning against the platform—how it could affect influencer marketing Many creators are reevaluating TikTok’s role in their content strategies.

News that came out after the ICYMI newsletter went out this morning 🤷🏼‍♀️

- YouTube is allowing premium users to 4X through videos 💨
- Threads is beta testing ads with some users in the U.S. and Japan
- TikTok creators are turning against the platform

adage.com/article/digi...

TikTok creators are turning against the platform—how it could affect influencer marketing Many creators are reevaluating TikTok’s role in their content strategies.

“I don’t think people are going to trust Instagram or TikTok for a very long time” - Lindsey Lee Lugrin

gifted link: adage.com/article/digi...

ICYMI: Ranking Instagram's 10 New Updates Plus 12 alternatives if TikTok and CapCut disappear

Welcome to what feels like day 4,718 of January 2025. Instagram has been working OT rolling out the updates, so I ranked them from best to worst

liahaberman.substack.com/p/icymi-rank...

YouTube launches speed controls and high-quality audio tests for Premium users | TechCrunch YouTube said Wednesday that it is adding new experimental features for Premium users, including high-quality audio, a faster playback speed option on

YouTube premium users will now get to watch videos at up to 4x speed on mobile 😍

techcrunch.com/2025/01/22/y...

Screenshot of Reece Witherspoon’s LinkedIn profile. She’s currently followed by 4307 people. Reese WScreenshot of Reece Witherspoon’s LinkedIn profile. She’s currently followed by 4307 people. Reese Witherspoon • 3rd Founder | Award-Winning Actress & Producer | New York Times Bestselling Author | Philanthropist About Reese Witherspoon is an award-winning actress, producer, New York Times bestselling author and founder.itherspoon • 3rd Founder | Award-Winning Actress & Producer | New York Times Bestselling Author | Philanthropist About Reese Witherspoon is an award-winning actress, producer, New York Times bestselling author and founder.

Does Reese Witherspoon joining LinkedIn make you like the platform more or less?

I’m here for the celebrities looking for safe spaces

I hope Meta and TikTok employees are keeping diaries because one day we’ll need an oral history of January 2025 and it is going to be wild

ICYMI: Social’s Batshit Weekend “I’m so tired help lol” a social creator texted me

“I’m so tired help lol” a social creator texted me

This was a crazy weekend in social — I summed it up here along with reactions from industry pros

liahaberman.substack.com/p/icymi-soci...

Apple Intelligence: iPhone AI news alerts halted after errors The tech giant was facing pressure to pull the feature after it made repeated mistakes summarising headlines.

Apple suspends AI news alerts — “an alert generated by Apple's AI falsely told some readers that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself”

Uh what?!

www.bbc.com/news/article...

LinkedIn for LA - A Virtual Fundraiser to Support LA | LinkedIn Level up your LinkedIn profile and help out a great cause by joining us for "LinkedIn for LA" this Thursday January 16th a 11am PST. Help us raise funds for the YMCA of Metropolitan Los Angeles, who h...

If you want to level up your LinkedIn presence this year we're doing audits on the platform tomorrow to raise funds for those displaced by California wildfires!

You can also support by engaging with the LinkedIn event and sharing with friends ❤️

www.linkedin.com/events/72853...

Exclusive: Meta kills DEI programs The company cut its DEI programs as it pushes to make inroads with the Trump administration days after it ended its fact-checking programs.

I really want to focus on positive news this week… making 2 exceptions today

1. Mark Zuckerberg terminated Meta’s DEI programs, effective immediately — quite the villain era

www.axios.com/2025/01/10/m...

2. And then the TikTok news update when it comes through

Thanks for sharing!

Inside CES's First-Ever Creator Space I went to CES this week to bring you the details of their new, dedicated Creator Space, plus highlights of the conversations happening among creators, brand marketers and platform executives at the fi...

Smart recap from #CES2025 by @liahaberman.bsky.social incl this: “ByteDance confirmed it would pull TikTok from the U.S. unless the Supreme Court blocks or delays the ban”

…but ALSO: “TikTok used CES to launch its What’s Next Trend Report 2025.”

🤔

Link: www.linkedin.com/pulse/inside...

It doesn’t address the potential ban but instead looks at the trend signals driving brand marketing — which they’ve named Brand Chem (brand chemistry).

In a nutshell: Consumers are having much greater influence on the products and services that are created and how they are marketed.

TikTok What's Next 2025 Trend Report In 2024, brands broke new ground on TikTok—embracing the platform’s diverse community, pushing creative limits, riding cultural waves, and showing up with authentic voices. The result was a game-chang

TikTok just released their What’s Next Trend Report 2025.

newsroom.tiktok.com/en-us/tiktok...