Fans and athletes have had enough. On football pitches, cricket grounds, ski slopes and cycling tracks, they’re feeling the impacts of pollution.
They deserve better.
✍️ Sign the Fossil Free Declaration to demand a sport free from fossil-fuel sponsorships.
www.cooldownclimate.org/the-fossil-f...
In the 2024 report Dirty Money, the New Weather Institute exposed the staggering $5.6 BILLION sportswashing industry.🤑
The report revealed the fossil fuel giants pumping huge sums into sports sponsorship deals, including Aramco, Ineos, Shell and TotalEnergies. ⛽
newweather.org/wp-content/u...
Beyond elite sport, access to sports from the grassroots level is heavily impacted.
Small clubs lack resources needed to deal with extreme weather - leading to fewer safe training days and rapidly declining youth participation. ⛈️🔥
footballandclimatechange.substack.com/p/financial-...
As global heating increases, sport isn’t immune from the consequences. Last year’s prestigious tennis tournament Wimbledon saw temperatures soar to 32.3°C. 🎾
And in the US, disrupted matches at the Club World Cup raised serious concerns over extreme heat. ⚽
www.cooldownclimate.org/latest/sport...
The report shows how many people’s ability to do basic physical activities, let alone play sports, are limited by extreme heat. 😰
This is driven by rising temperatures and the burning of fossil fuels by the very companies sponsoring major sporting tournaments. 🛢️
iopscience.iop.org/journal/2752...
🚨 A new study published in the journal Environmental Research: Health found that 1 in 3 people globally are affected by extreme heat.
As sport at elite and grassroots levels tackle increased climate impacts, this has big implications for the future of sports.🧵
www.theguardian.com/environment/...
TOYNOCA® moved away from its greenwashing tactics of distraction and delay overnight.
To see how Toyota might follow their lead, read the company's full brochure. 👇
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But what about the environmental damage already caused by TOYNOCA®?
Making use of its significant financial power, the company announced that it will - over time - pay down the €10.7 trillion of damages it caused between 1992-2022 from its annual profits. ✅
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To ensure that the company stayed an environmentally-friendly path, it also announced two "nature and climate" seats on its board with veto powers.
Where previous decisions only considered shareholder value, the company now moves forward within planetary boundaries. 🌍
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In a complete u-turn from previous mega polluter TOYNOCA®, the company made a raft of sweeping changes.
Firstly, the automaker decided to use its production capacity to move away from fossil fuel powered cars and to electric bikes, buses, trams and trains. ⚡️
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Last year, we presented TOYNOCA®, a car giant that changed its ways in response to climate breakdown.
Here's an announcement from company spokesperson and Olympic gold medallist, Etienne Stott.
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Toyota is the world's largest car company - yet new analysis reveals it’s still near the bottom when it comes to moving away from fossil fuels and protecting the environment and protecting human rights.
But what Toyota look like if it was responsible? 🧵 1/6
👉Join the call against FIFA’s climate-wrecking partnership with Aramco as a concerned football fan.
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“Football must lead by example, through meaningful action. Together, we can protect our sport and the people who continue to play and support it, every single day.”
- Fossil Free Football
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Fans are calling on FIFA to:
💨 End its sponsorship agreement with Aramco
⛽ Ban fossil fuel companies and other big polluters from sponsoring its competitions.
👥💬Engage with supporters, clubs, and players to develop a climate-responsible vision for football’s future.
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In 2024 FIFA signed a deal with Saudi Arabia’s state owned oil company Aramco - to the tune of roughly £100 million per year. 💰💨
Aramco aims to expand its fossil fuel production, and is a key player in Saudi Arabia’s efforts to block climate action. 3/6
Out of the 16 venues set to host games for the 2026 Football World Cup, 14 have exceeded safety thresholds for at least three major climate hazards in 2025. ⛈️🔥
Yet football's global governing body FIFA is promoting the polluting industries responsible. 2/6
🚨 Football fans are taking on an oil giant.
In an open letter spearheaded by Fossil Free Football, a coalition of fans are speaking out against the deal between FIFA and the world's largest fossil fuel company Aramco. 🧵 1/6
In an ever-warming world, these restrictions are a common-sense and impactful measure to reduce greenhouse gas emissions. 🚫
👉Read our blogs showcasing global ad bans and join the campaign to end high-carbon advertising.
www.badverts.org/latest
“The advertising industry has a key role to play in promoting low-carbon behaviours. Conversely, the promotion of high-carbon products is incompatible with net zero objectives.” - Edinburgh city council. 📢
adfreecities.org.uk/2024/05/big-...
These wins, often spearheaded by local campaigners, have seen cities from Edinburgh to Gothenburg adopt tobacco-style bans or restrictions on polluting products and services. 🔥
www.worldwithoutfossilads.org/listing/wide...
In a drive to protect public health and the environment, cities and municipalities around the world have enacted policies to restrict highly polluting advertising and sponsorships. 🗣
A new blog from Badvertising showcases some key success stories. 🧵
www.badverts.org/latest/aroun...
So, what can be done?
Athletes need to feel safe to speak out, which is easier with clear public support.
Sign the Fossil Free Declaration and invite your favourite athletes to join you. ✍️👇
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Normalising the industries fuelling climate breakdown is bad enough, but promoting polluting sponsors also silences athletes.
By taking part in an event sponsored by an oil company, speaking out is accompanied by the risk of being called a hypocrite.
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Unlike indoor sport, the Winter Games is directly impacted by a warming climate.
Snowfall is far less reliable than it was last century.
Even the Olympics' own research shows that by 2080, only 16 locations could viably host the Winter Games in March.
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Yet, 'sustainability' was a key argument in Milan's bid proposal for the 2026 Winter Olympic and Paralympic Games.
Understandably, this has led many to question how promoting an oil company can ever be 'sustainable'. 🤔
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Announced as a 'premium partner' of the Games, Eni is one of the largest-emitting fossil fuel companies globally.
And - even worse - the oil giant does not plan on slowing down.
In fact, it aims to ramp up fossil fuel production by 2030.
📖: reclaimfinance.org/site/wp-cont...
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🚨 This week, the Winter Paralympic Games will get underway.
Pressure is continuing to build on the International Olympic Committee about their decision to promote Eni - one of the world's largest fossil fuel companies. 🧵 1/6
Fossil fuel products are the new tobacco - and the movement for a fossil ad ban continues to build momentum across the globe.
👉 Head to www.badverts.org to learn more.
Last year The Hague's fossil ad ban set a new bar for action against polluting ads, defeating a legal challenge from industry lobbyists. Hot on their heels, writing Arnhem’s ad ban into local law signals a positive step against the harms of high-carbon advertising.✍️
www.badverts.org/latest/hague...
