@juliakerschbaumer
Illustrator, hand lettering artist and designer based in Vienna, Austria, working globally for advertising, packaging & editorial clients on food and lifestyle projects. Loves retro stuff. www.juliakerschbaumer.com
Wine Label concept for a Cabernet Sauvignon from Argentina. I have always been fascinated by double-meaning images. How two of the same shapes can be perceived as different things at the same time. Mirada Oculta means “hidden look”. #winelabeldesign #artdirection #illustration #packagingillustration
„Easter Wonderland“ chocolate packaging concept—from sketch to b/w comp to final!
#packagingillustration #packagingdesign #easterchocolate #handlettering #letteringlogo #chocolatepackaging #happyeaster #foodpackagingdesign #sketchtofinal
Developing a magazine cover illustration: read more about how I approach a commission for a #winemagazine #coverillustration—from briefing to research to conception and visualization through sketches to the final vector drawing, see the alternative ideas and my thoughts on the concepts in my #blog!
Yay—I'm one of #200bestdigitalartists chosen by the legendary @lurzersarchive.bsky.social! See my winning image and read more about it in my blog!
#illustration #editorialillustration #winemagazine #awardwinningillustrator #magazineillustration
www.juliakerschbaumer.com/post/chosen-...
In 2020 I did this #magazineillustration for the Scottish whisky magazine Whiskeria. It was about the bad decisions made in Trump's first term regarding whisky tariffs. Today it's more topical than ever: I just read that #trump is threatening Europe with tariffs of 200% on wine & alcohol. #crazy.
Happy International Women's Day! Many men feel threatened by feminism. Yet feminism is nothing other than the demand for a human right— to be treated with respect, dignity and equality. To exist in a self-determined way.
#internationalwomensday #womensrights #feminist #femaleartist #businesswomen
„Joy Donuts“: a playful packaging design with illustration and a hand lettering logo. A sweet carousel of joy :)!
#packagingdesign #packagingillustration #handlettering #logo #artdirection #graphicdesigner #foodlogo #donuts
Yeah, my 2nd blog article is online! Come and see the creation process, initial thoughts and sketches of my packaging project „Rose Romance“, a chocolate box concept for everybody who loves romance and chocolate: www.juliakerschbaumer.com/blog
#artistblog #packagingillustration #handlettering
Another favorite project from the past: “Little Sweet Things from Heaven”
A hand lettering logo for a sweets brand with a packaging design for their chocolates “from Heaven”.
#packagingdesign #handlettering #illustration #artdirection #graphicdesign #logo #sweets #brand
❤️ 🎶 „I wanna be loved by …“
Valentine's Day is coming soon! Do you already have your “you just you”? I have it, for 16 years - precisely on Valentine's Day, by the way. Almost too kitschy to confess ;).
#illustration #handlettering #graphicdesign #valentinesday
I have a blog now! 🥳
👉 www.juliakerschbaumer.com/blog
Stop by and see the case study on my cookie packaging project “Oh, Vienna”.
I look forward to your visit!
#artistblog #casestudy #packagingdesign #packagingillustration #graphicdesign #customlogo #handlettering #metamadness
A strong woman with fiery red hair in a black heart shaped top and light purple skin is running and holding a torch with a while flame in which is written with hand lettering „Let Love & Empathy rule the world“, leaving some black and white flame-shaped hearts behind.
"Love Power Lady” – My role-model for positivity, empathy and democracy.
Let's run around the world like her: strong, self-confident, with compassion, justice & goodwill. Then love and empathy will soon rule the world again!
#powerlady #illustration #graphicdesign #handlettering #democracynow
This is really good! And true! 😀👏👏
Hallo Agi, ich bin auch aus Österreich, südlich von Wien – woher bist du denn :)?
@adrianbauer.de würdest du mich auch in dein tolles IllustratorInnen-Bundle aufnehmen? Bin seit gestern hier und schon sehr gespannt, ob es sich zu einer echten Meta-Alternative entwickelt :)!
