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Ash Gwinnell

@ashleygwinnell

🧰 Indie game marketing tools guy – making impress.games toolkit! 😸 Press Kitty β€” free press kits πŸ€– Coverage Bot β€” pr/influencer/streamer alerts πŸš€ Launchpad β€” creator discovery & key distribution πŸŽ“ Academy β€” marketing guides He/him

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Latest posts by Ash Gwinnell @ashleygwinnell

πŸ“’ #IndieDev and publishers: Don't use Google Drive/Dropbox for your Presskits.

😻Press Kitty by @impressgames.bsky.social is FREE

β˜‘οΈImports from Steam making it super quick
β˜‘οΈPresents in a proven and expected format
β˜‘οΈlooks beautiful
β˜‘οΈindexable by search engines (unlike folder shares)

No brainer

10.03.2026 15:36 πŸ‘ 22 πŸ” 7 πŸ’¬ 0 πŸ“Œ 1
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AETHUS, my solo-indie debut, launches straight to 1.0 (no Early Access!) TOMORROW, March 6th!

Story is so often an afterthought in survival-crafting games...

Not so in AETHUS - fully voice-acted, there's always a narrative reason to head underground or build up your mining base!

#IndieDev

05.03.2026 10:27 πŸ‘ 24 πŸ” 13 πŸ’¬ 5 πŸ“Œ 2

Huuuuuge! πŸ™Œ

25.02.2026 20:21 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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IMPACT! Expo Submission Form Thank you for your interest in exhibiting at IMPACT! Indie Games 2026 on the 21st May. The IMPACT! Indie Games Expo is a celebration of Game Dev in the South West and we want to shine a spotlight on...

πŸŽ‰SUBMISSIONS OPENπŸŽ‰

IMPACT! Indie Games is back for 2026! We're looking to showcase YOUR incredible games. For more information or to submit your game, click the Google form below! Submissions close 5pm April 10th and we’ll reach out to everyone around April 15th.

forms.gle/PwrPkkXQ8kpv...

23.02.2026 14:38 πŸ‘ 23 πŸ” 21 πŸ’¬ 3 πŸ“Œ 3

βœ…πŸ€–πŸ˜ΈπŸš€βœ¨ always

20.02.2026 09:46 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

The past few weeks of online events at IMPRESS have been top tier.

This evening, Ash is flying solo and sharing his MANY years experience building marketing tools for indie devs and how to get the most out of them for NextFest.

DISCORD IN FIVE MINUTES!!!
discord.gg/MrGXnY3X?eve...

18.02.2026 17:53 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Steam Next Fest Checklist - are you ready? | IMPRESS Use this checklist and complementary toolkit to make sure you're ready for Steam Next Fest!

✨ Helpful reminder! ✨

Use this interactive checklist to make sure your indie game & marketing activities are ready for Steam Next Fest!

βœ…πŸ‘‡

17.02.2026 21:54 πŸ‘ 12 πŸ” 6 πŸ’¬ 0 πŸ“Œ 0
Preview
Steam Next Fest Checklist - are you ready? | IMPRESS Use this checklist and complementary toolkit to make sure you're ready for Steam Next Fest!

✨ Helpful reminder! ✨

Use this interactive checklist to make sure your indie game & marketing activities are ready for Steam Next Fest!

βœ…πŸ‘‡

17.02.2026 21:54 πŸ‘ 12 πŸ” 6 πŸ’¬ 0 πŸ“Œ 0
Steam Next Fest Marketing – Indie PR with Robby Bisschop (Pirate PR)
Steam Next Fest Marketing – Indie PR with Robby Bisschop (Pirate PR) YouTube video by IMPRESS // Ash Gwinnell

Panicking out a press release today because the Steam Next Fest press preview going live?

Or just want to know best practices on indie pr?

You need this Q&A with the legendary @piratepr.com!

www.youtube.com/watch?v=SIUI...

#gamedev #indiedev

16.02.2026 13:32 πŸ‘ 14 πŸ” 9 πŸ’¬ 1 πŸ“Œ 0
Steam Next Fest Marketing – Indie PR with Robby Bisschop (Pirate PR)
Steam Next Fest Marketing – Indie PR with Robby Bisschop (Pirate PR) YouTube video by IMPRESS // Ash Gwinnell

Panicking out a press release today because the Steam Next Fest press preview going live?

Or just want to know best practices on indie pr?

You need this Q&A with the legendary @piratepr.com!

www.youtube.com/watch?v=SIUI...

#gamedev #indiedev

16.02.2026 13:32 πŸ‘ 14 πŸ” 9 πŸ’¬ 1 πŸ“Œ 0
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HELLSCREEN 1.0 is OUT of early access!
It's a Retro FPS with Metroid-vania lite elements & a rear view mirror.

Yes, you can shoot behind you!

My favorite player description of it is
"The most fucked up driving game I have ever seen"

Buy it below!

13.02.2026 17:07 πŸ‘ 367 πŸ” 126 πŸ’¬ 11 πŸ“Œ 6

If you're based in the UK and just starting to dip your toe in the Games Industry, whether you're an indie dev, working in AAA, a freelancer, a performer or doing something industry adjacent:

Here are some communities and organisations I think you should be aware of!

11.02.2026 12:59 πŸ‘ 21 πŸ” 10 πŸ’¬ 1 πŸ“Œ 0

30 minutes folks!

@piratepr.com are one of the absolute best in the biz when it comes to indie game PR. Bobby has supported SO many indies and really knows his stuff. Go level up πŸ‘‡

12.02.2026 17:31 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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In ~4 hrs (6pm GMT):

✨ Steam Next Fest PR Q&A with @piratepr.com! ✨

We’l be diving into press releases and press kits, exclusives and embargoes, and all things indie marketing! πŸ΄β€β˜ οΈ

It'll be fun. Join us later, here: discord.com/events/88345...

12.02.2026 14:08 πŸ‘ 8 πŸ” 2 πŸ’¬ 0 πŸ“Œ 1

Getting ready for Next Fest?

09.02.2026 17:35 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Steam Next Fest Marketing – Creators & Community with Jarvs Tasker
Steam Next Fest Marketing – Creators & Community with Jarvs Tasker YouTube video by IMPRESS // Ash Gwinnell

Marketing your game RIGHT NOW for Steam Next Fest?! πŸ•ΉοΈ

Here's EVERYTHING you should be doing over the next few weeks! πŸ‘‡

Props to @jarvdusa.bsky.social for covering the topic in so much depth! #gamedev #marketing

09.02.2026 15:14 πŸ‘ 15 πŸ” 4 πŸ’¬ 1 πŸ“Œ 1
Steam Next Fest Marketing – Creators & Community with Jarvs Tasker
Steam Next Fest Marketing – Creators & Community with Jarvs Tasker YouTube video by IMPRESS // Ash Gwinnell

Marketing your game RIGHT NOW for Steam Next Fest?! πŸ•ΉοΈ

Here's EVERYTHING you should be doing over the next few weeks! πŸ‘‡

Props to @jarvdusa.bsky.social for covering the topic in so much depth! #gamedev #marketing

09.02.2026 15:14 πŸ‘ 15 πŸ” 4 πŸ’¬ 1 πŸ“Œ 1

Oooh, love the lighting/shading style! (And the paraphrasing George Foreman grill haha!)

07.02.2026 17:23 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Kicking off now!

05.02.2026 17:59 πŸ‘ 4 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0

Today at 6pm. Not to be missed!

05.02.2026 15:21 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

This should be on the blog too!

05.02.2026 13:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Tomorrow @ 6pm GMT:

✨ Steam Next Fest marketing Q&A with @jarvdusa.bsky.social! ✨

We'll dive into how-tos of community activations, creator engagements, demos and more!

It's gonna be good! 😊 Mark yourself interested here: discord.com/events/88345...

04.02.2026 09:39 πŸ‘ 14 πŸ” 4 πŸ’¬ 1 πŸ“Œ 3
Post image

Tomorrow @ 6pm GMT:

✨ Steam Next Fest marketing Q&A with @jarvdusa.bsky.social! ✨

We'll dive into how-tos of community activations, creator engagements, demos and more!

It's gonna be good! 😊 Mark yourself interested here: discord.com/events/88345...

04.02.2026 09:39 πŸ‘ 14 πŸ” 4 πŸ’¬ 1 πŸ“Œ 3
Matrix Dungeon 3D – Global Game Jam 2026 (HUB75, Matrix Portal M4)
Matrix Dungeon 3D – Global Game Jam 2026 (HUB75, Matrix Portal M4) YouTube video by IMPRESS // Ash Gwinnell

I know y'all think of me as just a filthy marketer now but...

I wrote a 3d renderer over the weekend for #globalgamejam

www.youtube.com/watch?v=1Laq...

02.02.2026 10:46 πŸ‘ 15 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Thanks Sam!!

02.02.2026 11:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Matrix Dungeon 3D – Global Game Jam 2026 (HUB75, Matrix Portal M4)
Matrix Dungeon 3D – Global Game Jam 2026 (HUB75, Matrix Portal M4) YouTube video by IMPRESS // Ash Gwinnell

I know y'all think of me as just a filthy marketer now but...

I wrote a 3d renderer over the weekend for #globalgamejam

www.youtube.com/watch?v=1Laq...

02.02.2026 10:46 πŸ‘ 15 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Are you participating in the upcoming NextFest (or planning on a future one)?

You should DEFINITELY check this out πŸ‘‡

30.01.2026 10:23 πŸ‘ 5 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
Next Fest Marketing Q&A – Chris Zukowski (Feb 2026)
Next Fest Marketing Q&A – Chris Zukowski (Feb 2026) YouTube video by IMPRESS // Ash Gwinnell

Steam Next Fest Q&A with Chris Zukowski (HowToMarketAGame.com) from ~yesterday~!

I hosted, now it's uploaded! #indiedev #gamedev

www.youtube.com/watch?v=4jQE...

29.01.2026 17:41 πŸ‘ 14 πŸ” 7 πŸ’¬ 0 πŸ“Œ 1
Next Fest Marketing Q&A – Chris Zukowski (Feb 2026)
Next Fest Marketing Q&A – Chris Zukowski (Feb 2026) YouTube video by IMPRESS // Ash Gwinnell

Steam Next Fest Q&A with Chris Zukowski (HowToMarketAGame.com) from ~yesterday~!

I hosted, now it's uploaded! #indiedev #gamedev

www.youtube.com/watch?v=4jQE...

29.01.2026 17:41 πŸ‘ 14 πŸ” 7 πŸ’¬ 0 πŸ“Œ 1

Tbh it can be quiet sometimes, but the events bring it back to life!

26.01.2026 19:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0