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alex roberts

@lexlanham

law professor teaching & writing about trademark, false advertising, IP, & entertainment law at northeastern

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Latest posts by alex roberts @lexlanham

I had the most wonderful time at #ILWIP! It was my first time attending, and it was truly such a supportive conference. Being lucky enough to have the Alex Roberts in the room and liveblogging my talk was the cherry on top!

More on the paper: arturpericles.art/publications...

09.03.2026 00:39 πŸ‘ 8 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

just read a complaint accusing defendant of infringing plaintiff's "trademarks & trade dresses" & this sentence makes me feel strongly that the plural of "trade dress" is "trade dress"

08.03.2026 03:09 πŸ‘ 27 πŸ” 1 πŸ’¬ 4 πŸ“Œ 0
Preview
a man with glasses is holding a book with chinese characters on it ALT: a man with glasses is holding a book with chinese characters on it

is it...trademark homophobia?

www.edgemedianetwork.com/story/163930...

08.03.2026 02:41 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

boy scouts of america sue queer scout, an arizona-based company offering LGBTQ+ travel experiences for adults, for trademark infringement, dilution, & unfair competition

fellas is it gay to be a trademark bully targeting gay businesses?

08.03.2026 02:39 πŸ‘ 22 πŸ” 4 πŸ’¬ 3 πŸ“Œ 0
Preview
Fan sues LA Dodgers after she was hit by BuzzBallz drink during the game Jennifer Wagner said her trip to Disneyland with her children was disrupted due to her injury

a woman from north carolina is suing the los angeles dodgers after she was hit in the shoulder by an alcoholic buzzball drink at a baseball game

that's it, that's the tweet. that's how the UK sees us (accurately)

www.independent.co.uk/news/world/a...

08.03.2026 02:26 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Post image Post image Post image

wickles pickles, which registered DIRTY DILL as a trademark for pickles & has a mascot named wicked willy, sues dirty dill over its use of "dirty dill" in connection w/ pickle-flavored alcohol & an β€œanthropomorphic pickle” allegedly similar to willy

www.bloomberglaw.com/document/X10...

08.03.2026 02:05 πŸ‘ 8 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

tonight my kid said "i love you more than a pancake in a tummy" so i guess she read king lear while i was away?

08.03.2026 02:00 πŸ‘ 17 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Post image

they know my name down here!

08.03.2026 01:13 πŸ‘ 14 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0

what is to be done?

the system is crumbling. we have these cycles of decline & rebirth. but ultimately, we need law, not autarky, to answer weaponized interdependence. we need a rebuilding project.

07.03.2026 21:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

this is hard to do & expensive to do, & we're misled by the metaphor

"the stack" as we use it in the AI discourse evokes the internet protocol stack, which is a v different design

"let's build our own stack!" that framing breaks down

07.03.2026 21:54 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

if you want to be immune from the reach of foreign law, at a certain point you need to domesticate your sources of technological supply

07.03.2026 21:52 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

eras tour of the discourse: from early idealism of internet beyond the state; champagne problems of conflicts of law; snowden & localizing data; move from acceptance of external supply to seeking immunity from it; you're on your own kid: AI sovereignty

07.03.2026 21:49 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

"the sovereign AI myth," @vivekdotca.bsky.social at #ilwip

people are talking about sovereign AI: is this marketing fluff? nationalistic balderdash? or something new & different?

a huge shift--and it's bad

07.03.2026 21:46 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

remedy: control power w/ power, a double security

platform federalism: user communities = states (set & enforce policies), & platforms = union (enumerated powers to enforce policies, provide resources, intervene as needed)

to get there, use section 230 as a regulatory subsidy

07.03.2026 21:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

vs douek: the realist accepts there will be an irreducible zone of discretion for platforms to decide their content moderation policies & enforcement (douek)

07.03.2026 21:32 πŸ‘ 2 πŸ” 1 πŸ’¬ 3 πŸ“Œ 0

platform responsibility accepts the fact of platform power (e.g. balkin): the goal of regulating is to create incentives for SM co's to be responsible & trustworthy

07.03.2026 21:32 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

the dilemma: 2 opposing projects, platform neutrality (seeks to eliminate power) vs platform responsibility (seeks to tame power)

monteiro argues both approaches fail

07.03.2026 21:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

8 in 10 respondents think social media companies have too much power & influence in politics (across party lines)

concerned w/: removals/restrictions; curation (which content gets amplified/the algorithm)

07.03.2026 21:27 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

artur pericles monteiro: "countervailing platform power"
*avoids neutrality-responsibility dilemma
*answers platform power w/ collective user power
*draws on he structural constitution (federalism) for a prototype

#ilwip

07.03.2026 21:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1

miers argues current regulatory proposals collapse the distinction between category 1 (immediate risk) & category 2 (pre-crisis/distress)

they force chatbots to become category 1 interventions

07.03.2026 21:17 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

protective factors incl. reduced access to lethal means & availability of interventions

in category 2 (pre-crisis/distress, not immediate risk): social media & chatbots can serve that layer

harm/escalation possible, but also shown to mitigate/de-escalate (connectedness, validation, judgment-free)

07.03.2026 21:15 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

werther effect: some contagion research shoes sensationalized/glamorized portrayals of suicide might elevate risk (recent headlines are problematic)

papageo effect: actually, responsible discussions about suicide might reduce risk

07.03.2026 21:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

suicide and moral panics--we've had this for a long time!

high-profile tragedies produce claims that the medium caused suicide, but population-level evidence rarely supports that theory

panic over novels, rock music, dungeons & dragos, video games, social media, & now chatbots

07.03.2026 21:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

suicide is complex; we evaluate it not through causation but through risk & protective factors

miers IDs 15-20 factors but "no serious prevention model treats exposure to media as a primary causal driver (but lawmakers do)"

07.03.2026 21:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

how do we contextualize suicide rates?

reflect the level of social integration/regulation
*egoistic (lack of integration)
*altruistic (excessive integration)
*anomic (breakdown of norms)
*fatalistic (excessive regulation)

07.03.2026 21:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

globally, suicide is actually declining--35% decline

US is one of few countries where it's up, tho not historically unique (spikes during covid)

US rise linked to econ instability, anxiety/depression, isolation, social fragmentation, access to lethal means (firearms)

07.03.2026 21:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

miers argues regulators are misunderstanding suicide and the role that chatbots play

durkheim: all societies experience suicide; but when cases increase, can be tired to something broken in social fabric

07.03.2026 21:04 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

"crisis machines" by @jmiers230.bsky.social at #ilwip

chatbot suicides are making headlines. while tragic, coverage is sensationalization & misses important context

the regulatory impulse: we must do something! not about the suicide but about the technology "causing" it

07.03.2026 21:03 πŸ‘ 10 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0

cedarbaum: some courts are saying this is just another moment for legal innovation & we shouldn't be locked into that earlier definition

even if product liability has to be anchored to physical harms, some of these claims do allege that

07.03.2026 20:51 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

products liability is a chattel-based notion about physical items causing physical injury

how do we get to intangible or virtual things being covered by the same law?

- @ericgoldman.bsky.social

07.03.2026 20:50 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0