However, is it a mistake that Claude went after ClawdBot instead of collaborating with them? Could be. OpenAI took the opportunity, & we'll have to see what happens from here.
Thx to Jordan Wilson of the @_everydayai podcast for inspiring these thoughts. buff.ly/i7RICHX
Green Gurus is born & they are the tip of the spear in the landscape industry, leaving Green Mowers in the dust.
Is this what just happened to Claude? Maybe. They're still super strong in the market, & Peter Steinberger's acquihire to OpenAI happened when Claude was on the rise.
Your landscaping company doesn't like sharing its name, so it tells Green Machine that it will pursue legal action if Green Machine doesn't change its name.
Meanwhile, a Green Mowers competitor, Landscape Gurus, tells Green Machine that they'll be happy to combine forces.
Let's talk about Claude vs. OpenAI. Stick with me...
Say you've used a landscaping company, Green Mowers, for years, & they do great work. Suddenly, a new tech product is introduced to your neighborhood. It's a tool called Green Machine that mows the lawn quietly when you sleep.
☎️ What's everyone talking about?
Big Buffer reveal tomorrow, Feb 10. 👀
"A dream job. A doubled following. Industry relationships. Brand deals. None of these outcomes required going viral. They came from showing up consistently, sharing real perspectives, & treating social media like the community space it actually is."
- @tamilore, @buffer
So I made a small commitment. I'd reply only in Buffer; no exceptions.
Red turned to yellow. The score is at 44 today, and green is the goal. 💛 >> 💚
Sometimes progress isn’t about doing more. It’s about stopping the thing that’s making life harder than it needs to be.
Quick lesson from my own messy workflow. 😅
I was replying to comments in two different places. It felt fine until it wasn’t.
Unanswered but answered comments. Constant second-guessing. Mild chaos. 🔁
A comment score dropping into the red was my wake-up call. Full tomato on the face moment. 🍅
We used to have managers plan thoughtful experiences for 10-year anniversaries (often looping in partners or loved ones). The images are from my time at Gaylord Rockies where I had an extra gift card to spend on meals for my family.
Nearly 30% of our team has been at Buffer for 10 years. 🤯
That’s rare in tech—and it’s taught us a lot about how you celebrate longevity without losing the care that made it special in the first place. 🧵
Spotted some new thumbnails on @buffer’s YouTube channel today 👀
The super-bun aside, this marks the beginning of a new set of updated tutorials—clearer, more current, and built with real customer needs in mind.
Customer education matters to us... a lot, and this is our latest investment.
Anyone else need groovy, focus-promoting tunes to get into work mode?
I’ve been really enjoying @itsmekirsti's take on productivity music + virtual coworking—desk setup, gentle movement, Pomodoro sessions, all of it. Super calming and motivating.
Excited to see more, Kirsti ✨
buff.ly/yPSZLU9
For my 10-year anniversary at @Buffer, I created a series of 5 LinkedIn posts to share my thoughts. I can see series posting being a way to support my goal of publishing more consistently on social media this year.
Have you tried this? Maybe we can cross-share our experiences.🤞
Is 2025 really never coming back? 🤯 If we have to leave it behind, we might as well commemorate it by celebrating @buffer.bsky.social Customer Advocacy team's year-end stats. This team is highly tenured and super hardworking. I'm excited to share this graphic with you.
Does anything stand out?
Quick tip: If you want to keep someone on their toes, schedule a call with them and *don't* invite them to it. 🙈 It makes for an entertaining DM where I send a random Zoom link that she doesn't know how to receive, and ultimately (after a little scare), it makes for a good laugh. 🤭
I love this clever, seasonal newsletter table of contents from @ynabofficial.bsky.social. Well done, Marketing team. 👏 You've won my Christmas-loving heart!
As I promised on Monday, today is a Buffer LAUNCH DAY! 🚀
Getting posts out to your followers is only the first step. Now it's easy to avoid Posty Ghosty behavior, because Buffer pulls your comments into one place.
I'd love to hear your first impressions! ⬇️
A calmer way to keep up with your community?! The next chapter of engagement begins November 12, with Buffer. Stay tuned! 💛
Definitely astray from how I know the term "clock it"!
😆
Rumor has it that if you use em dashes (—) and emojis ☀️ 🦎 ❗ , people might think your post was created via AI.
Cue the overthinking!
Lights on, lights off, lights on, lights off. Our little 🎃 light switch will be available through Halloween. Go play! #darkmode
Screenshot of Buffer's Help Center with a search for "what has the Help Center team been working on this year?" with a thinking emoji
Hey hey! 👋 I’m Kelly, a Senior Customer Advocate at Buffer 💖
If you’ve ever searched our Help Center for answers, there’s a good chance you’ve seen something I’ve worked on!
We’ve been busy this year making things clearer, friendlier, and more helpful. Want to see what we’ve been up to in 2025? 👇
Could you be the next Engineering Manager at buffer.com.bsky.social?
✨ Remote, fully distributed team
📆 4-day workweek
💰 $173,700–$202,300 USD + equity
🤝 Hands-on leadership, high-trust culture
🔗 If that sounds like you or someone you know, apply here: buff.ly/ZrYYyOI
Those who beach 🌊 together bond together 🤝, and because of that, they can build together👷.
Bonding with your team outside of focused worktime can be critical to building trust, opening pockets of vulnerability, and aligning as humans.
See you at our next one? 👉 buff.ly/v8YUfEX
Buffer graphic Sharing that they are hiring their next customer advocate in the time zones of PST, MST, or HST. The salary range is $75,764 – $110,919.
I get asked about @buffer.bsky.social Customer Advocate hiring all of the time... well...
WE'RE HIRING! 🎉
Here’s a quick look at the role:
🌎 Remote, 4-day workweek
💰Salary range: $75,764 - $110,919
⏱️ Hiring specifically in PST, MST, or HST time zones
🔗 Apply here: buff.ly/4jH2LSA
So....... At @buffer , we just shipped the ·B I G G E S T· update (ever!) to our iOS app. It’s faster, smarter, and even works on Apple Watch. buff.ly/yIDpRUl #iOSRelease
But, how can we do that? Through unexpected clay creatures? Through anticipating their next question? Through a gift of swag? I'm curious to hear your big or small delight-provoking offerings. Let's share! 👇 (🧵4/4)
The name Delight Labs was created to ensure their intentional initiative to continually research the strongest methods of bringing delight to their (and our!) customers has a bright light on it... because we should all spotlight intentional delight, right? (🧵3/4)
