The bottom line is there are MULTIPLE companies with trademarks using #AsEver in some capacity and they haven’t said anything. As Ever NYC has been chosen by anti-Meghan groups as the ones to find justice for but they didn’t have a trademark so the law is not on their side.
Once Meghan Sussex’s trademark application is assigned and potentially approved, it will be added to the Trademark Official Gazette which is a weekly publication of all trademarks & any party who opposes it has 30 days to respond. That’ll be when we see what As Ever NYC does.
Can As Ever NYC use common law right to say they had the name first & have been doing business for years with it? Yes. But they didn’t do so for all the other current patents. Also their legal protections are significantly weaker because they lack a federally registered trademark.
Simply put, unfortunately As Ever NYC did not trademark their name which is why other companies like As Ever Photography listed earlier in this thread had their patent approved. Based on the current As Ever trademarks, Duchess Meghan’s has no overlap& will most likely be approved.
As well, I looked at As Ever NYC digital footprint and although they claim they have been selling product since 2017 until now, their last Instagram post was October 2023 before they posted about the current situation yesterday Feb 18th 2025. This may play into their legal stance.
The clothing business is “As Ever NYC” a naming convention they’ve used since they began in 2015-2017. Based on US patent & trademark laws, the addition of “NYC” is enough to differentiate from #AsEver. In addition, the clothing company simply did not trademark unfortunately.
I searched all other #AsEver patents & found many with this/similar naming including a photography company, many tshirt/clothing companies & even an adhesive stationary company. None of them were for As Ever NYC - the clothing company that has been caught in the middle of this.
This is publicly available information from the US Patent & Trademark Office. The trademark applications include for textiles, non medicated skincare, household linens & baked mixes, w/ 2 including the #AsEver cursive writing logo. These were submitted in September 2024 & are waiting to be assigned
A thread about #MeghanSussex newly launched #AsEver business because there is SO much intentional misinformation being circulated. As of right now, there are 5 related pending trademark applications by Meghan, Duchess of Sussex & her team. 1/🧵
Yes of course! I’ll get that up shortly ☺️
Back in my 🌀spiral bag🌀 - breaking down all the Easter eggs I found in @kendricklamar new @AppleMusic @NFL #SuperBowlLIX promo video announcing @sza as the guest performer!
vm.tiktok.com/ZMkQnRe3U/
Have you been wondering why there were so many @Cadillac cars during @Beyonce @netflix @NFL Halftime show? A little bit of Black American history may hold the answer. #BeyHive University is in session! vm.tiktok.com/ZMkyBxAJ5/
My first vlog back on @YouTubeTV since 2020..tf?! I explain everything here: youtu.be/7aDF3HeAVSE
Things we did: THAT 💅🏾
As she should #talentwon 🐝
I’ve been 🌀SPIRALLING🌀 all afternoon over Kendrick Lamar’s #squabbleup music video. Here’s everything I’ve found so far! What did I miss 👀
vm.tiktok.com/ZMh3jwxdP/
Sooo the way my adhd set up I forgot I was doing this 🥹
Perfect. I’m spiraling into American muscle cars trying to find the full connection and this is super helpful thank you
It’s time we have a serious discussion about the CMAs. vm.tiktok.com/ZMh7evXj1/
I replied with a total of 6 words and a gif. If you think that’s triggered I fear you may be projecting. Bluesky may not be the platform for you unfortunately.
Why would I provide an intelligent reply to your unintelligent response “Wow! So underwhelming”? You didn’t provide any value or new information to discuss. But here’s another gif for you since you enjoyed the last one so much:
Wednesday (my body hurts SO bad)
This is what the modernization of the British Royal Family could have looked like. But instead they let racism, bigotry, antiquated protocol and an empowered negative British media to hold them back. They fumbled hard letting Prince Harry & Meghan Markle go.
Getting back to full gym mode is SO hard after an elongated break. To help, we are challenging ourselves to do a workout every morning this week so I’m sharing here to keep myself accountable. Here is Monday & Tuesday’s gym mirror pic - if I don’t post daily for the rest of the week, call me out 😂
I know they happy af to be outta the palace
So happy I can be a resource - thank you for watching! That website literally keeps me up at night trying to figure out what it’s for lmao 😂 I’m now thinking that the tour will be called Been Country & the website will be updated after the Christmas performance
Roses, longhorns & rodeo queens - breaking down all the Easter eggs in the new #Beyoncé, #Netflix @nflbluesky.bsky.social announcement trailer! vm.tiktok.com/ZMhtEBB4W/
A Prince Harry AND Meghan Markle, Duchess of Sussex sighting in the same weekend?! Cue the collective royalists meltdown. 🍿
