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fayscho

@fayscho

Social & digital strategist specialising in working with nonprofits and charities πŸ’› Founder of social & digital comms agency @catnipcomms.bsky.social🐈 https://www.catnipcomms.com/ Part of Tech for Good Live podcastπŸŽ™οΈ

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21.04.2023
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Latest posts by fayscho @fayscho

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UPDATE: Thank you vbloke and the Reddit community πŸ’›

27.06.2025 10:00 πŸ‘ 25 πŸ” 4 πŸ’¬ 1 πŸ“Œ 1
Image of a lit candle and plant on a wooden shelf. The text Stress Awareness Month and The 3C rule precede these tips: Clear - Say what you mean, simply. Skip any jargon and ambiguity. Ask the actual question - short as possible.

Concise – Cut the fluff.
People don’t need to read 12 paragraphs. A shorter email is often a more thoughtful one.

Considerate – Add warmth, even in a rush. A quick β€œno rush” or β€œhappy Friday!” might sound small β€” but it makes your message more human.

Image of a lit candle and plant on a wooden shelf. The text Stress Awareness Month and The 3C rule precede these tips: Clear - Say what you mean, simply. Skip any jargon and ambiguity. Ask the actual question - short as possible. Concise – Cut the fluff. People don’t need to read 12 paragraphs. A shorter email is often a more thoughtful one. Considerate – Add warmth, even in a rush. A quick β€œno rush” or β€œhappy Friday!” might sound small β€” but it makes your message more human.

Confusing emails don’t just waste time - they are sneaky little stress-creators.

One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.

#StressAwarenessMonth

09.04.2025 13:51 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Illustration of a cartoon lady with dark hair, looking at a mobile phone with one eye squinting. Surrounding her head are different emojis, hearts, thumbs, angry faces, camera, location and sad faces.

Illustration of a cartoon lady with dark hair, looking at a mobile phone with one eye squinting. Surrounding her head are different emojis, hearts, thumbs, angry faces, camera, location and sad faces.

The rise of online nastiness isn't just a social media manager’s headache - it affects morale, purpose and how we all show up online.

Unpack what’s behind the current wave of internet snark β€” and how to keep your digital comms human, not hardened.

πŸ“– www.catnipcomms.com/blog/navigat...

28.03.2025 11:56 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Thanks so much Steff πŸ’›

28.02.2025 15:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ’›πŸ’›πŸ’›

28.02.2025 15:24 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
25.02.2025 23:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What Nonprofits Can Learn from a Dead Owl: Lessons from Duolingo’s Social Media Strategy How nonprofits can learn from Duolingo's bold social media strategies to enhance engagement, foster creativity, and trust their teams for impactful digital campaigns.

Would you β€œkill off” your mascot for social media engagement? Duolingo’s latest move has everyone wondering - is Duo Keyshauna Renee Lingo (RIP) really gone forever?! πŸ‘€ While it’s a bold strategy, it also holds some valuable lessons...

Take a look.πŸ‘‡

www.catnipcomms.com/blog/what-no...

21.02.2025 15:16 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

"Women are horrible."
"Women are evil."
"Women shouldn't work."

Sign the petition below from @stopfundinghate.bsky.social and show #MarksAndSpencer what misogynistic drivel they are supporting by advertising on GB news πŸ‘‡

23.02.2025 08:23 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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β€˜Technofossils’: how humanity’s eternal testament will be plastic bags, cheap clothes and chicken bones Fast fashion and drinks cans among technological-age matter most likely to endure as fossils, say scientists

β€˜Technofossils’: how humanity’s eternal testament will be plastic bags, cheap clothes and chicken bones

23.02.2025 08:04 πŸ‘ 29 πŸ” 12 πŸ’¬ 1 πŸ“Œ 0
LinkedIn Login, Sign in | LinkedIn Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

And if you want to hear more from us, you can subscribe to our newsletter over on LinkedIn. www.linkedin.com/build-relati...

14.02.2025 18:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What Nonprofits Can Learn from a Dead Owl: Lessons from Duolingo’s Social Media Strategy At Catnip Comms, we're passionate about using digital to make a positive impact. We're always looking for innovative approaches that drive real change.

@duolingoverde.bsky.social "killed" their owl. πŸ¦‰ Even though it might sound crazy, in the latest @catnipcomms.bsky.social newsletter we break down why it's a brilliant social media move and what nonprofits might be able to learn from it.

www.linkedin.com/pulse/what-n...

14.02.2025 18:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Duolingo 'kills' its owl mascot Duo It's likely an ad, but it brought out a lot of users' feelings.

Duolingo just killed their own owl, and no one knows why.

Rebrand? Stunt? Ad? Will Duo rise from the dead to haunt me for skipping French again?

No clue. But kudos to their marketing team making me emotionally invested in a fictional bird πŸ¦‰

mashable.com/article/duol...

#RIPDuo

11.02.2025 23:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Seal Serenades Becky G as an Actual Seal in Wild Mountain Dew Super Bowl Commercial: Watch Seal sings to Becky G in Mountain Dew's. new Super Bowl ad. Watch the commercial here.

β€œHi Seal, this is Mountain Dew. Can we turn you into an actual seal for our Super Bowl ad?”

Seal: β€œYep."

Obsessed. More of this humour in 2025 please 🦭

#KissFromALime

www.billboard.com/music/music-...

08.02.2025 10:17 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Beaker as Dua Lipa on the cover of Elle magazine.

Beaker as Dua Lipa on the cover of Elle magazine.

just over here photoshopping muppets onto the cover of elle magazine: thread

07.02.2025 22:10 πŸ‘ 6255 πŸ” 1332 πŸ’¬ 204 πŸ“Œ 261

The end of the week thread you need. πŸ‘‡

07.02.2025 15:01 πŸ‘ 1 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Would love to see what anyone else gets!

07.02.2025 15:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I seem to have creeped out the AI πŸ˜‚

"An unsettling calm emanates from her, a blend of contentment and something faintly sinister. She is adorned with a denim jacket, a patterned shirt, and sunglasses, but beneath the surface, a sense of unease prevails."

I promise I'm not sinister! πŸ™ˆ

07.02.2025 15:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Post image Post image Post image

I just heard about this via @mattnavarra.com and had to give it a go, so I uploaded a selfie from last summer, and here’s what Google’s Vision API had to say about this image...

07.02.2025 15:59 πŸ‘ 1 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
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They See Your PhotosEnte Upload a photo to find out how much an AI sees.

Has anyone else stumbled across
theyseeyourphotos.com?

It's described by @wired.com as "a stunt designed to turn Google’s technology against itself. Upload a photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough description of it.”

07.02.2025 15:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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TikTok's 'cute winter boots' trend explained As the U.S. government seeks to enact stricter controls over online speech, TikTok users are adopting more coded 'algospeak' to criticize and resist the government

ICYMI #TikTok had become obsessed with cute winter boots.

"It’s a way to talk about resisting the federal government in a way that will actually reach people."

Via @taylorlorenz.bsky.social

28.01.2025 23:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is brilliant πŸ‘

28.01.2025 22:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Elon Musk appears to make back-to-back fascist salutes at inauguration rally Tech billionaire wades into controversy after shooting right arm on upwards diagonal during celebrations of Trump

Not a great day to be a Twitter advertiser... www.theguardian.com/technology/2...

20.01.2025 21:54 πŸ‘ 171 πŸ” 51 πŸ’¬ 12 πŸ“Œ 6

So, while we all laugh at our cringe-worthy Wrapped results (don’t ask about mine), it’s worth thinking: how are you planning to wrap up your year on social?

05.12.2024 00:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Charities, nonprofits, and social justice orgs - what if you could do the same? Instead of just sharing stats or facts, what if your data sparked joy, pride, or belonging? Volunteer hours, funds raised, lives impacted - your numbers have the power to tell incredible stories.

05.12.2024 00:35 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

It’s all about connection. Spotify takes cold, hard data and turns it into playful, shareable content that makes users think, β€œOMG, they get me.”

And when people feel seen, they share. The result? Users doing the marketing for them.

05.12.2024 00:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

#SpotifyWrapped is BACK! That time of year when our feeds explode with colorful pie charts, top artists, and a very personal walk down musical memory lane.

But Spotify Wrapped isn’t just a fun way to reflect. It’s a marketing masterpiece.

05.12.2024 00:35 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Fear and HOPE 2024: The Case for Community Resilience HOPE not hate’s Fear and HOPE reports identify the drivers of fear and hope and the triggers that push people from one to the other. This year, we look at 2024 as a pivotal point for the UK, with the ...

Community resilience is at a low point after years of austerity, political turmoil, and hostility toward migration and multiculturalism. How do we turn the tide and rebuild hope?

Explore our findings in this year's Fear and HOPE report: πŸ”— hopenothate.org.uk/fear-and-hop...

29.11.2024 13:53 πŸ‘ 44 πŸ” 17 πŸ’¬ 0 πŸ“Œ 2

People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change

27.11.2024 06:22 πŸ‘ 37367 πŸ” 7689 πŸ’¬ 456 πŸ“Œ 296
A tortoiseshell cat lounging on a fluffy yellow blanket in front of a wood-burning stove. Next to her are logs and kindling on a richly patterned rug.

A tortoiseshell cat lounging on a fluffy yellow blanket in front of a wood-burning stove. Next to her are logs and kindling on a richly patterned rug.

The past couple of years? All about running clients' socials and ghosting my own (classic move from anyone who works in social).

Now I’m on this shiny new platform, ready to post again... except I have no idea what to say πŸ˜‚.

So here’s a picture of my cat instead. She’s got more charisma anyway.

28.11.2024 19:46 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thanks so much for sharing! Will get all of those folks followed.

28.11.2024 12:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0