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Matilda Battersby

@matildabattersby

Writer and journalist. Former arts editor at The Independent, and editor of Popshot Quarterly. The Bookseller sometimes

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15.10.2023
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Latest posts by Matilda Battersby @matildabattersby

I know....

14.01.2026 09:07 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I know

09.01.2026 19:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Author Shaun Rein's voice 'cloned with AI' to read book on 'deepfake' podcast An author who discovered β€œdeepfake” YouTube videos of himself reading chapters of a book published in the UK by Hachette has suggested that video content is a β€œdangerous” new battle for publishers whe...

Deepfaked authors? The latest from me for @thebookseller www.thebookseller.com/news/author-...

09.01.2026 19:17 πŸ‘ 7 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0

Thanks Donovan - and indeed

08.01.2026 10:30 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Unleashed, by Boris Johnson, down from Β£30 to Β£1

Unleashed, by Boris Johnson, down from Β£30 to Β£1

We love a bargain! However as gran used to say: "It's not a bargain f you don't want (or need) it."
So even at Β£29 off and bargain basement price, we shall pass.

01.01.2026 18:08 πŸ‘ 163 πŸ” 34 πŸ’¬ 31 πŸ“Œ 18

I've gotten at least a dozen since last week, and that's just the paid promoters. Tons of people looking to make AI partnerships that stink of scam as well. Keep cautious out there, folks!

23.12.2025 15:05 πŸ‘ 7 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Ha brilliant

23.12.2025 13:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Book Marketing Scammer Who Accused Me Of Scamming Him! A Literal Literary Loser is Accused

I know a writer who was targeted by several of these scammers....she had a bit of fun with them.

alinaa.substack.com/p/the-book-m...

22.12.2025 21:40 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

IKR?

22.12.2025 12:22 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Oh goodness, it's happening so much!

22.12.2025 11:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

So maddening!

22.12.2025 11:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks for sharing!

22.12.2025 11:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Horrible!

22.12.2025 11:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Urgh so infuriating!

22.12.2025 11:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Jane Austen receiving an AI email offering to increase Pride and Prejudice's reach is top tier

22.12.2025 10:59 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Authors hit with 'deluge' of scam emails from fake marketers offering paid promotion Authors are being hit with a "deluge" of scam emails, some of which appear to impersonate industry professionals, marketing agencies and famous authors.

My latest for @thebookseller.com Thanks to everyone who helped with this one!

www.thebookseller.com/news/authors...

22.12.2025 10:00 πŸ‘ 20 πŸ” 11 πŸ’¬ 4 πŸ“Œ 8
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Audio 'no longer an afterthought' as publishers snap up raft of audio-first acquisitions

This year has seen a raft of 'audio-first' acquisitions, suggesting audio is 'no longer the afterthought' it once was πŸ‘‡

19.12.2025 09:58 πŸ‘ 10 πŸ” 5 πŸ’¬ 0 πŸ“Œ 2

Congrats!

25.11.2025 19:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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OpenAI copyright case reveals 'ease with which generative AI can devastate the market', says PA A judge’s ruling that legal action by authors against OpenAI for copyright infringement can go ahead reveals β€œthe ease with which generative AI can devastate the market,” according to the Publishers A...

My piece for @thebookseller.com today

www.thebookseller.com/news/openai-...

12.11.2025 09:53 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks so much

09.11.2025 12:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Moody vibes in Herts today

25.10.2025 16:18 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks so much Amy. It’s such an important issue

15.10.2025 10:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Tracks of my tears: where does the fault lie when books fail to hit? Sales data metrics are useful tools to place books in the market, but when a title does not meet expectations, why do authors take most of the blame?

Another kickass Bookseller piece from my friend @matildabattersby.bsky.social, as a UK follow-up to the equally excellent 'The Publishing Industry Has a Gambling Problem' in The Walrus!

www.thebookseller.com/features/tra...

15.10.2025 10:19 πŸ‘ 6 πŸ” 3 πŸ’¬ 2 πŸ“Œ 0
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Amazon algorithm changes have led to β€˜volatility in visibility’, warn indie authors

Digital-first publishers and self-published authors have told The Bookseller that book sales have been negatively impacted with β€œincreased volatility in visibility” as a result of algorithm changes to the Amazon marketplace platform πŸ‘‡ #BookSky

15.10.2025 09:00 πŸ‘ 5 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
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The Publishing Industry Has a Gambling Problem | The Walrus Companies keep betting on the next bestseller. Literature is poorer for it

I'm doing a reaction piece for @thebookseller.com to this excellent article thewalrus.ca/the-publishi... which suggests authors are unfairly blamed for their sales "track" -- if you want to share experiences, please email me at matildabattersby@gmail.com

30.09.2025 09:22 πŸ‘ 9 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0

So delighted to have won the Shortlist Prize 2025 @firstnovelprize.bsky.social! A huge thank you to the amazing judges and The Literary Studio!πŸ“šπŸŽ‰πŸ“šπŸŽ‰

15.09.2025 15:58 πŸ‘ 9 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

Congrats Tom!

11.09.2025 14:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Author Sam Blake urges 'better protections' from Amazon after AI rip-off books appear under her name A bestselling author has called on Amazon to provide better protections against AI-generated β€œrip-offs” after β€œfake” books were marketed to readers under her name on the Kindle platform.

For today's story for @thebookseller.com I spoke to @samblakebooks.bsky.social about AI-generated fake novels on @awscloud.bsky.social www.thebookseller.com/news/author-...

09.09.2025 09:14 πŸ‘ 6 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1
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Not such a helpful editorial assistant today

05.09.2025 18:01 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Wahh. Solidarity! Hope they have a good day

02.09.2025 13:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0