ads.tiktok.com/business/en-...
24.02.2026 13:23
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TikTok Next 2026 Trend Report landing page featuring the word "next" in bold white text on a black background, with the tagline "TikTok Next is your guide to understanding how culture takes shape on our platform and beyond" and a "Discover 2026 trends" button. Below, a row of diverse creator thumbnails shows people in various settings: someone in a pink beanie, a person working at a desk, a worker in a blue hard hat, a beach landscape, and an expressive man outdoors.
Google captures intent.
TikTok generates curiosity.
On Google, the journey ends with an answer.
On TikTok, the answer is just the beginning.
52% of users keep searching after their first discovery.
SEO taught us to answer questions.
Maybe we should learn to spark new ones.
Bar chart comparing AI fluency behaviors with and without iteration. Users who iterate show higher rates: Clarifies goal (54.5% vs 30.9%), Provides examples (44.4% vs 21.8%), Identifies missing context (22.8% vs 5.7%), Specifies format (32.4% vs 16.1%), Questions reasoning (17.9% vs 3.2%).
If users don't question polished AI responses, why would they question your content?
Anthropic: "Finished" outputs = less fact-checking, less questioning.
The opportunity: those who show reasoning, cite sources, and acknowledge uncertainty become the trusted voices.
www.anthropic.com/research/AI-...
Microsoft Clarity AI Citations dashboard showing key metrics: 298.13K queries cited, 643.07K query volume, 46.36% citation rate, and 375.73K page citations. The interface displays a Share of Authority donut chart (23.38% for the domain vs 76.62% for other domains), a Grounding Queries table with search terms like 'contoso', 'running shoes', and 'pickleball paddles', and a My Cited Pages section listing top URLs by citations. Data source shown as Microsoft Copilot and partners.
📊 Microsoft Clarity just launched AI Citations tracking.
New dashboard tracks: citation rate, grounding queries, page-level data, and share of authority vs competitors.
Google Search Console doesn't have anything like this yet. clarity.microsoft.com/blog/underst...
Fuck cancer
🔥 SEO INSIGHTS! Mikael Araújo shares the results of their similarity algorithm testing. A super-interesting read for the technically minded!
Thanks also to Jamie Indigo for their support on this one.
sitebulb.com/resources/guid...
#seoinsights #seoarticle
Is cosine similarity really the best algorithm for SEO content analysis?
At this article for @sitebulb.com, I tested 4 different algorithms using Google Gemini embeddings. Take a look at that!
sitebulb.com/resources/gu...
Very interesting research!
Congrats @aleyda.bsky.social
hub.seofomo.co/surveys/orga...
Excellent article!
🚀 WordPress 6.9 just dropped - and SEO professionals should pay attention
While most updates focus on design features, this release brings real performance wins that directly impact Core Web Vitals and user experience.
wordpress.com/blog/2025/12...
OpenAI scales up crawling and bots with new IP blocks for the holidays... www.seroundtable.com/openai-crawl... via @ryansiddle.bsky.social
#openai #chatgpt #seo #crawlers #spiders #bots
Me doing trail running. I loved it!
@wilreynolds.bsky.social Awesome man! Good see you in Brazil! Amazing pics.
EUA: SEO -> Reddit
BR: SEO -> Instagram
The move by The Athletic to join Bluesky is quite interesting.
I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this
(it helps, but it's not the deciding factor).
Nice! Thank you.
@henrihelvetica.bsky.social All these webinars are being recorded?
And agreeing with Addy Osmani: it's "verification – not generation – that's the new bottleneck in software development."
The same applies to SEO for generation/modification, technical SEO, and other segments. In the end, the responsibility will always fall on the human who pressed the button.
Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability.
Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶
Sheesh.
"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research".
arxiv.org/abs/2501.06699
This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites.
If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.
The image shows a LinkResearchTools interface analyzing link redirects. The domain ai.com performs a 302 redirect to chat.deepseek.com, with response times of 69ms and 956ms respectively. The landing page has SEO metrics including 25K backlinks and an LRT Trust score of 4.
How audacious, huh?
#seo #deepseek
Keep at least one social network very active (LinkedIn, Instagram, etc.). The content you post can also become an inventory of what you do;
Overall, focus on being recognized as an entity across the entire web, not just on Google. 🧵 8/8
Keep in mind that Bing typically indexes information more quickly than Google. It's crucial that your website performs well on Bing, as it tends to be more sensitive to structural/technical errors than Google; 🧵 7/8
Structured data and bios are currently the most effective ways to consolidate information. Make sure to reference the items described in your bio within the relationships in your structured data;
🧵 6/8
If your name is common in your country/region, you'll need multiple sources to stand out. Consider using a qualifier to create your unique identity and differentiate yourself;
Remember to include this in your structured data.
🧵 5/8
As the relationships between your name and mentions take time to process. Direct links will typically be cited as primary sources;
Mentions without links provide good context but tend to appear after the second or third interaction;
🧵 4/8
