Laurier Mandin

What do you think of Lay’s redesign? Did you realize they used real potato slices? www.lmandin.com/dont-assume-...

The right words can save a product.

Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.

🎧 Words That Make Wins... now live wherever you get podcasts.

What are your “power words”?

How Burger King Aims to be Your New Iced Drink Stop - Laurier Mandin’s Need Feed How Burger King's six new drinks target 90% margins during off-peak hours — the smart business strategy behind attacking Starbucks and McDonald's beverage dominance.

🍔 Burger King is schooling us all on profit margins.
Six new drinks. 90% margins.

Targeting dead hours when competitors sit empty.

While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.

Tried a BK cafe drink?

www.lmandin.com/how-burger-k...

The Trolls Who Help Us Sell More Products - Laurier Mandin’s Need Feed Most negative comments boost engagement and provide valuable social proof, but personal attacks cross the line from strategic controversy into harmful cruelty that should be deleted immediately.

Do you embrace the trolls? Delete or let even the worst ones stand?

www.lmandin.com/the-trolls-w...

I like it. Trigger a little dopamine to wash away any buyer’s remorse! 😃

Fight, Flight, or Freeze? - Laurier Mandin’s Need Feed Product makers face the same primal choices as animals under threat: fight, flight, or freeze. Learn how to move beyond your "dog brain" survival instincts to make strategic decisions that ensure your...

How does your business respond in times of high stakes like these? It’s important to be the one driving it.

www.lmandin.com/fight-flight...

The Magic of WHEN - Laurier Mandin’s Need Feed How identifying the exact moment when customers truly need your product can dramatically improve marketing effectiveness and acquisition costs.

www.lmandin.com/the-magic-of...

Marketing a Product No One Will See - Laurier Mandin’s Need Feed How seemingly invisible products create powerful brand presence through community symbols, environmental signals, and quality associations that transform hidden technology into visible value.

How do you create growth for an invisible product?

www.lmandin.com/marketing-a-...

We love to have stuff done FOR us.

But what do you insist on doing yourself?

a man wearing glasses is holding a glass of orange juice and the word peelo is on the bottom right ALT: a man wearing glasses is holding a glass of orange juice and the word peelo is on the bottom right

That’s a tough ratio! (And some foul brew!) What keeps you clicking and buying?

One recommended item and two household replenishment purchases. Thanks for sharing!

What didja buy?

The brain science for creating products customers are compelled to buy - with Laurier Mandin YouTube video by Product Mastery Now

What goes on in your brain when you suddenly NEED something?

This:

youtu.be/ERoZOf2XMF0?...

What were your last 3 online purchases?

Were ANY of them the result of seeing an ad?

Your Last 3 Purchases and Why We Really Buy - Laurier Mandin’s Need Feed Understanding why people really make purchases reveals that ad-driven buying is far less common than most product makers assume—and demands a more nuanced approach to customer acquisition.

www.lmandin.com/your-last-3-...

The Dublin Pub Secret to Creating Products People Crave - Laurier Mandin’s Need Feed Traditional Irish pubs offer powerful lessons in experience design—showing how atmosphere, community, and ritual can transform a simple product into a destination worth traveling thousands of miles to...

Happy St. Patty's Day! ☘️🍻

New post for the occasion:

www.lmandin.com/the-dublin-p...

EP681 - Laurier Mandin on Needs based marketing – Chasing the Insights In this episode of Chasing the Insights, I talk to product marketing expert Laurier Mandin. Laurier talks to us about needs based marketing. Laurier Mandin is a product marketing expert with over 30 y...

🌍 Website → chasingtheinsights.com/ep681-laurie...
🎙 Spotify → open.spotify.com/episode/6hFa...
🍏 Apple Podcasts → podcasts.apple.com/podcast/laur...

Trying to "generate demand" is RIDICULOUSLY hard.

That's because too much has to happen in your buyer's mind before any action is generated.

But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.

Why Your Brain Buys Stuff on Sunday - Laurier Mandin’s Need Feed The Sunday Scaries ain't mere weekly anxiety—they're a powerful buying trigger that smart product makers can ethically leverage.

Will you buy something online today because of the Scaries?

Are your customers more likely to?

www.lmandin.com/why-your-bra...

From Fishing Boats to High School Hallways - Laurier Mandin’s Need Feed How a 159-year-old fishermen's lozenge is finding new audiences, and what this teaches us about authentic brand stories transcending generations.

My grandpa liked Fisherman's Friend lozenges.

So did my wife's uncle (who lived on the coast and owned a fishing boat).

And now, they're big with my teenage daughter's friends.

What's your fave example of grandpa's sucky old product becoming spicy and new?

www.lmandin.com/from-fishing...

The Hidden Lives of Logos - Laurier Mandin’s Need Feed Ever notice how the old Milwaukee Brewers logo isn’t just a ball and glove? Look closer: It’s an ‘m’ and ‘b’ cleverly combined into baseball gear. Once you see it, you never unsee it. Great logos ofte...

I've always loved hidden "easter eggs" in #logodesign.

These are some of my faves. What are yours?

www.lmandin.com/the-hidden-l...

So excited about Shrek 5! My kids grew up on the series.

What's on your wish list for big fam-friendly sequels? Madagascar 4? Pirates of the Caribbean 6?

Something else?

❤️ Those Haters - Laurier Mandin’s Need Feed "Why strong brands embrace their critics, and how negative feedback can become your most powerful marketing asset."

What if you learned to ❤️ your haters?

Probably you'd become more profitable:

www.lmandin.com/%E2%9D%A4%EF...

How to select your first marketing channel When you’re brand new, how do you select your first marketing channel?

Just published a new article! 👇🏾

When you're brand new, how do you select your first marketing channel?

Many thanks for spreading the love with ❤️ and 🔁!

Love everything about this article, Jason. Market where your product fits in, AND where you’re in your element. Otherwise, get help from someone who thrives there!

Why Most B2B Marketing Strategies Fail – And How to Avoid It - StrategyCast

You can tell when a B2B marketing strategy is gonna flop.

Super Secret Clue: it's MOST of them.

So, then, what's so special about the ones that win? Find out:

strategycast.com/podcast/why-...

I’ve been looking for this setting for years.

Why Your Product Needs a Battle Card - Laurier Mandin’s Need Feed How battle cards can help consumer product makers understand and conquer both product competitors and the status quo

Battle cards are a super practical resource, whatever you sell. Do you use them?

www.lmandin.com/why-your-pro...

The Real Costs of Reshaping Trade - Laurier Mandin’s Need Feed How impending tariffs could affect consumer prices and product availability

We’re possibly days away from 25% to 60% tariffs on imports from America’s largest trading partners.

How are you going to be impacted? What’s your plan?

Full thoughts in my latest post. Link in bio.

www.lmandin.com/the-real-cos...

When Your "Cool Toy" Grounds a Water Bomber - Laurier Mandin’s Need Feed How consumer drone popularity creates dangerous challenges for emergency responders

What’s the lesson here for product makers?

www.lmandin.com/when-your-co...