BTS: More than a Boy Band's Avatar

BTS: More than a Boy Band

@btsmore

ARMY. BTS at global scale Culture, fandom, influence. Long-form analysis. A.B. Brown University M.S. Howard University Follow here & Substack https://substack.com/@bclyles?r=77j3ii&utm_medium=ios&utm_source=profile

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23.01.2026
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Latest posts by BTS: More than a Boy Band @btsmore

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A live performance of “Airplane Part 2” at 2018 MAMA. Jungkook’s serving a SWAG beat down! Lawd Hammercy!!!

“Airplane Pt. 2” is about BTS traveling the world because of their success through hard work, while remembering their humble beginnings and celebrating how far they’ve come.
#BTS #ARMY #Kpop

11.03.2026 21:01 👍 9 🔁 1 💬 0 📌 0

Thank you.

11.03.2026 09:45 👍 1 🔁 0 💬 0 📌 0

Thank you, very much.

11.03.2026 09:44 👍 1 🔁 0 💬 0 📌 0

Is there a collection of their Ads somewhere?

11.03.2026 09:34 👍 1 🔁 0 💬 2 📌 0

Thank you. Happiness is fleeting. True story. The day before my son died, a Thursday, he had agreed to watch BTS videos with me the coming Saturday. I had raved so much. I agreed to watch a political docuseries that he loved with him. He died that Friday out of the blue. I always think about that.

11.03.2026 09:32 👍 0 🔁 0 💬 0 📌 0

I discovered BTS via the Samsung Galaxy commercial where “Life Goes On” plays. I was struck by an Asian band appearing in a US prime time commercial. I also liked the song. Went to google. Went to YouTube. Went down the rabbit hole. Stunned by talent and laughed a lot… A true miracle. Fell in love.

11.03.2026 09:22 👍 1 🔁 0 💬 1 📌 0

Thank you for your follow-up. I mostly post videos. Sigh. I feel like I’ve been put under a lens and excoriated due to my poor vision and human mistake. I used real photos to add the Legends caption and the AI messed up faces and bodies. Lesson learned. Sucks. I didn’t see it. I’ll stick to videos.

11.03.2026 09:11 👍 1 🔁 0 💬 1 📌 0

I don’t see my previous reply to you, so I’m writing to say “thank you,” again.

10.03.2026 14:57 👍 1 🔁 0 💬 0 📌 0

Thank you, again.

10.03.2026 14:54 👍 0 🔁 0 💬 0 📌 0

I appreciate your kind apology. I’m really trying here and I’m a very sensitive person, so I was a bit shaken this morning. I’m imperfect and low-tech but I’m trying.

10.03.2026 14:54 👍 0 🔁 0 💬 0 📌 0

Thank you. This will help a lot. Much appreciated.

10.03.2026 14:52 👍 0 🔁 0 💬 0 📌 0

Thank you. Will do.

10.03.2026 14:51 👍 1 🔁 0 💬 0 📌 0

Thank you for your reply and offer to help. I hope your day is blessed.

10.03.2026 13:50 👍 1 🔁 0 💬 1 📌 0

You “blocking” me got me in my feels. That actually hurt as I’m trying so hard to write about them and post. What’s wrong with updating folks on a new post? I post annotate and pin. There’s no deluge. I’ll look at my photos. I mostly post videos. Three in a row… sigh. 😞 Thanks for your suggestions.

10.03.2026 13:34 👍 0 🔁 0 💬 1 📌 0

I’m just an older ARMY. I am writing from my heart and as a researcher. BTS helped me live after my mother and son died . I made a mistake but it looks like everybody gathered to attack me. I took the post down. People are vicious here.

10.03.2026 12:24 👍 0 🔁 0 💬 0 📌 0

I’m just an older ARMY. I have visual deficit in right eye. I lost my mother and son to Covid. BTS helped me breathe. I’m not evil and people can choose to read my Substack or not. But to cast me an evil disingenuous villain from a flawed post is just mean. Bluesky is very grey.

10.03.2026 12:21 👍 0 🔁 0 💬 2 📌 0

I responded. I deleted the post when I woke up to these accusations. My God! I’m just a human. I’m older ARMY writing a tribute column. When my mother and son died in 13 months, BTS helped me breathe. I used AI in a
real photo to create the caption and it made extra person. I have bad vision.

10.03.2026 12:16 👍 0 🔁 0 💬 0 📌 0

PS I don’t know where that “person” ad came from— before I’m accused of further “evil.”

10.03.2026 12:11 👍 0 🔁 0 💬 0 📌 0
Person dot Now: premium domain name (Buy now) - person.now Person dot Now is a premium domain name for sale

Hi, see response to Claire. I’m older ARMY. I made a mistake with this post as I have previously I’m not evil or a user. I have vision deterioration in my right eye so I may not see pixels. I used a regular photo and added the caption w/ AI & it made an extra person. now I’m being attacked. 😭

10.03.2026 12:09 👍 0 🔁 0 💬 1 📌 0

Hi, Claire. I’m actually ARMY. I do write about BTS but I’m not an opportunist. I have suffered deep grief with the loss of my mom and son in 13 months and BTS saved me from just laying waiting to die myself. What other AI pics do you see? I mostly post videos. I’m less tech savvy but I’m not evil.

10.03.2026 12:02 👍 1 🔁 0 💬 2 📌 0

My thoughts exactly. Love them!

10.03.2026 11:53 👍 0 🔁 0 💬 0 📌 0
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Happy Birthday to Suga aka Agust D of BTS. Thank you for sharing your immense talent in your low-key, understated, sensitive manner. You are a special part of BTS’s amazing chemistry of personalities and talent that makes the group one of one. #bts #army #Arirang #kpopnews #suga

09.03.2026 20:32 👍 5 🔁 1 💬 0 📌 0
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How ARMY Became ARMY: The Human Connection That Disrupted the Traditional Celebrity/Fan Dynamic Part 3 of the six-part series: BTS Started in a Broke Company - A Joke to the K-pop Industry

Part 3’s up on Substack. How did BTS form an ARMY of fans across the globe? Ignore the app download tabs. Tap “Read” for the article. This was originally a 4-part series but articles were too long, so I’ve reorganized the content into six parts. Please spread to others. #bts #kpopnews #army #arirang

08.03.2026 18:33 👍 2 🔁 1 💬 0 📌 0
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BTS released “Boy In Luv” in 2014 on the album Skool Luv Affair. The MV shows their early swag as they tell the story of a teenager who does not know how to handle his feelings for a girl. Even in this early era their charisma, energy, and stage presence stand out. #bts #army #arirang #kpop

06.03.2026 22:24 👍 8 🔁 2 💬 0 📌 0
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Jungkook performing “Euphoria” live on Good Morning America, July 14, 2023 in Central Park, opening the GMA Summer Concert Series. The song is his BTS solo from Love Yourself: Answer (2018): he performed it alongside “Seven” and “Dynamite.”#trendingreels #bts #ARMY #Kpop #arirang

05.03.2026 22:40 👍 30 🔁 2 💬 0 📌 0
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Let’s move forward, ARMY.
Our best moments are “Yet to Come…”. #army #bts #kpopnews #arirang #btscomeback2026

05.03.2026 16:31 👍 32 🔁 4 💬 0 📌 0

Yes to all of this! Thanks for your sane perspective.

05.03.2026 14:51 👍 1 🔁 0 💬 0 📌 0

There’s so much going on with the comeback. Netflix promotions, release of Arirang song list & writing credits & some fans’ reactions to writing credits-that I’m feeling a bit overwhelmed. I’m surprised that controversy has seemingly spontaneously generated from writing credits. #bts #army #kpop

05.03.2026 12:25 👍 3 🔁 0 💬 1 📌 0
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BTS perform Spring Day, released Feb 13, 2017 on You Never Walk Alone. The song speaks to longing and separation and is widely connected by Korean listeners to the grief after the 2014 Sewol ferry tragedy. In Korea it remains BTS’s “eternal charting” song. #BTS #ARMY #Kpop #Arirang

04.03.2026 21:37 👍 4 🔁 1 💬 0 📌 0

Thank you. I’ll research further and revise accordingly. Appreciate your reading and feedback.

04.03.2026 18:23 👍 1 🔁 0 💬 0 📌 0