#WineParis should rebrand itself as Drinks Paris such was the huge diversity of wine & spirits based drinks at the show. The Buyer analyses why drinks industry is in a new era of 'anything goes' driven by likes of @kylieminogue.bsky.social attracting new consumers www.the-buyer.net/insight/wine...
10.03.2026 10:23
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Ventoux producer #Marrenon in the Luberon has signed a 3 year collaboration with @LeTour #TourdeFrance to promote key wine brands around cyclingโs most famous event. Julien di Matteo, export director, explains how the link up is going to work www.the-buyer.net/people/produ...
05.02.2026 10:42
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The Buyer | Why Kylie & Eltonโs wines are on a level big brands canโt match
It might have been a while since Elton John was riding high in the charts, but it might only be a matter of time before his new Zero Blanc de Blanc sparkling wine released into the market this week ...
Here @richardsidddle.bsky.social makes the case for why Elton John 0% sparkling wine on the back of @kylieminogue.music-social.com huge wine success spells more bad news for major drinks brands that have lost their ability to connect with consumers in the same way. the-buyer.net/insight/why-...
14.01.2026 12:08
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