Has marketing become too focused on the attention economy? On On Scope, Dr. Mara Einstein joins Mike Berberich to challenge the digital-first mindset and explore why some brands are rethinking social media and investing in channels consumers trust more.
🎧 https://bit.ly/4s7mDDJ
Creators are taking center stage in marketing. As traditional channels evolve and AI reshapes the advertising landscape, brands are investing more in creator partnerships to reach new audiences and drive measurable results. https://shorturl.at/cVHE3
Marketing operations sits at the intersection of people, process, technology, and data. New ANA research shows the function has enormous untapped strategic potential.
Based on insights from 103 ANA member organizations. ANA Members can download the member-exclusive report: https://shorturl.at/zwacn
Retail is becoming creator powered. At the 2026 ANA Media Conference, Sarah Henry, VP, Head of Content, Influencer & Commerce at Walmart, will share how creator influence, Gen Z insights, and AI powered innovation are reshaping commerce strategy.
Learn more: https://shorturl.at/vu9El
At the 2026 ANA Advertising Financial Management Conference, Omnicom Media CEO Florian Adamski will provide insights into key trends shaping the industry, including advancements in AI, data identity, retail media, and sustainability.
Discover more and register today. https://shorturl.at/w7BBm
Meet the voices defining excellence in B2B marketing. The ANA is proud to announce the Top Jury for the 2026 ANA B2 Awards. This group of industry experts will evaluate the year’s most impactful work and help determine the coveted Best in Show.
Learn more: https://shorturl.at/QCBsU
Customer experience sits at the center of modern marketing strategy. But delivering it well requires more than intuition. Here are four ways brands can deepen and enhance the customer experience.
Read more: https://shorturl.at/Cck94
Unified measurement is reshaping CMO–CFO alignment. With clearer ROI visibility and stronger executive trust, marketing can operate as a true growth engine — not a cost center.
Discover how consolidation across channels creates strategic advantage. https://shorturl.at/JFeOZ
Brand growth demands smart investment. Michael Fanuele, Chief Brand Officer of Shake Shack, keynotes at the 2026 ANA Advertising Financial Management Conference.
A cross-industry leader sharing insights on positioning, partnerships, and scaling brands. https://shorturl.at/2KWBI
Audio isn’t standing still. Innovation in measurement, content, and AI is elevating radio, streaming, and podcasts as measurable performance drivers.
Scale. Trust. Accountability.
Read more at https://shorturl.at/pEpy9
ESPN’s new ad playfully pokes fun at pharmaceutical ads, offering their app as a fun cure for “Bracketbrain” during March Madness. 🏀 https://shorturl.at/0TSBT
Measurement isn’t just about media performance. It’s about business transformation.
Matt Andrew explains how modern MMM and forward-looking analytics can help leaders balance short-term pressure with long-term growth.
Read more: https://shorturl.at/5OYcg
Discover how AI is reshaping the media landscape at the 2026 ANA Media Conference. Shenan Reed, Global Chief Media Officer at General Motors, will discuss emerging opportunities for marketers and media professionals.
Learn more and register: https://shorturl.at/0R88t #ANAMedia
In-house teams are setting the standard. The ANA In-House Excellence Awards honor the best in branded content, integrated campaigns, experiential, AI, and more.
Final deadline: March 20, 2026.
Time to own the spotlight. Start your entry today. https://shorturl.at/UG9v3
Bold ideas create lasting brand value. In the ANA Winners Series, the ANA’s Denise McDevitt connects with Marcus Thomas leaders to unpack their REGGIE-winning “SpineScreen” campaign — and the creative bravery behind it.
Read the Q&A at https://shorturl.at/zcJez
Beyond the scoreboard, sports have the power to influence culture. Julie Weitzner from the ANA talks with DJ Perera, the Chief Marketing Officer of the Ad Council, about how sports platforms can help destigmatize mental health and create a lasting impact. shorturl.at/W34Xj
$63B lost to invalid traffic. According to Lunio, 8.5% of global ad clicks aren’t tied to real intent, and AI agents are complicating the picture. In the AI era, performance starts with protecting data integrity. More: https://shorturl.at/vCL16
Media is accelerating. Are you ready? At the 2026 ANA Brand Media GrowthFronts, P&G’s Lela Coffey & Megan Ho break down the critical shifts shaping 2026 — from AI optimization to cultural relevance and performance strategy.
Get the blueprint. Register now at https://shorturl.at/UGP1k
The future of marketing is unfolding. Be ready for it.
Empowerment AI: Marketing Bootcamp
April 8–9 | New York
Led by Cord Silverstein, CEO, Integrate AI
Hands-on Gen AI tools
Proven prompts
Performance insight
Lead with confidence. Register now. https://shorturl.at/ubp2G
The next era of media is full of possibility. The 2026 ANA Media Conference (March 25–27 | Nashville) brings together leaders across AI, retail media, CTV, search & advanced measurement.
Be part of the momentum. https://shorturl.at/SYIW9
In a world obsessed with AI efficiency, creative advantage may come from imperfection.
At the 2026 ANA GrowthFronts, Alan Schulman reframes AI as a human-led collaborator that amplifies authenticity, nuance, and emotional truth.
Learn more & register. https://shorturl.at/DcVmo
At the 2026 ANA Media Conference, explore ANA research on direct contracts with DSPs, SSPs, and verification companies — plus practical insight from a leading advertiser on driving transparency and stronger ROI.
See the agenda and register. https://shorturl.at/YZNE8
Inclusive growth drives performance.
Hear Carlos Santiago and Stacie M. de Armas at the 2026 ANA Brand Media GrowthFronts on how culturally relevant marketing delivers measurable results.
Learn more → https://shorturl.at/HzZzL
How do you align multiple brands without losing what makes each distinct?
Marissa Yoss of Wyndham Hotels & Resorts will share how AI-enabled frameworks power scalable creative, smarter targeting, and stronger performance at the 2026 ANA Media Conference. → https://shorturl.at/EGwJd #ANAMedia
Confident marketers are raising the bar for B2B growth.
Through sales alignment, data-first strategy, and thoughtful use of AI, they’re proving marketing’s impact with clarity and confidence. Patricia Yeager explores what defines a confident marketer today.
Read more → https://shorturl.at/e0wt2
AI meets media strategy.
At the 2026 ANA Media Conference, Georgia-Pacific’s Laura Knebusch shares how AI is transforming media planning, spend optimization, and consumer connection across iconic CPG brands.
Learn more and register → https://shorturl.at/LAvHH #ANAMedia
The Winter Olympics are becoming a long-term partnership play, not just a media moment. Brands are aligning athlete storytelling, creators, audio, and purpose to drive impact beyond the games. https://bit.ly/4k9DQcd
Growth gets clearer when media works smarter.
At the 2026 ANA Media Conference, Andrew Lipsman will share how retail media can drive real reach, brand impact, and incremental growth.
Learn more & register https://shorturl.at/6GVek #ANAMedia
AI is becoming essential to modern marketing. At the Empowerment AI: Marketing Bootcamp, marketers will learn how to leverage generative AI to design, build, and measure more effective campaigns through hands-on, real-world training.
📍Learn more and register today. https://bit.ly/4bsgOex
Mediaocean’s 2026 Advertising Outlook Report reveals strong momentum behind generative AI, alongside real challenges around data, orchestration, and system connectivity. For marketers, the shift now is less about tools and more about integration.
Read more https://shorturl.at/g91x0
