Scalable station retail.
The BART Communications team continues to try new things to transform our engagement efforts and promote BART as a safe and enjoyable space.
Join the California Transit Association, in partnership with Mineta Transportation Institute, and WTS Sacramento for a discussion celebrating Women’s History Month and the impact of female leadership in transit and transportation. It’s all happening on Tuesday, March 24, 2026.
This is so gratifying. It is also a Managers Riding Trains program win!
I reported this unnecessary and broken digital monitor that made our Pleasant Hill BART Station look unloved.
It is now gone.
Calling all content creators who care about transit….
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
Not my normal post but apparently even Tom Hanks rides the subway
We are developing a “Bicycle Preferred Path of Travel Capital Plan” and we are also working on “GTFS pathways” which will show via our app and trip planning tools the fastest way to navigate a station when needing to use an elevator (and other scenarios similar to yours).
I almost forgot to tag off my Clipper at Redwood City Caltrain!
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.
When I learned of this the night before their store opening. I knew exactly what needed to be done and who to call. Thank you @renzaro.com
This was a good time.
Bill deadline day!!!
SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.
I know you do. It is important for me to see rants, especially from trusted sources who don’t have an agenda. It keeps me motivated to continue to fight the good fight and make sure executives know things need work.
I’m so sorry. We are working to speed them up and I’m told they will be faster after the full roll out of the next generation of clipper. Missing your Caltrain connection is a big deal!
No service cuts needed yet.
The loan has always been essential for helping after the ballot measure but before the sales tax revenues flow.
SB 105 directs the Dept of Finance to work in consultation with CalSTA to examine loan or other financing options for agencies, with the goal to complete this work by 1/10/26 allowing for proposals to be included in the Governor’s FY27 Budget and legislative action in early 2026.
California transit loan bill watch.
🚨 SB 105 🚨
Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.
When we played the video of each BART line from the train operator’s point of view and the train reached Concord Station, the crowd cheered and clapped.
I met grandparents who brought their grandchildren so mom and dad could have a date night. Teenagers came in groups and enjoyed a cheap night out.
Our goal was to host local families from the neighborhood surrounding the Concord Station. Building community though local engagement.
When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.
I’m leaning into fandom culture as a communication, engagement and public relations strategy.
Beyond the fact wBART was rejected and the board has prioritized maintaining the core, Solano County is not BART of the BART district and does not pay into it. There is also an expensive body of water in the way.
The time has arrived. @rebeccaforec.bsky.social do you remember when you tried to help me allow us to publish videos of each BART line from the train operator point of view?
We finally did it and plan to screen the video this Saturday at Concord Station.
Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.
Pocket-sized vehicles? 🚇🚆🚈⛴🚍
#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.
800 free starter packs will be given away on Friday at Waterfront Station.
dailyhive.com/vancouver/tr...
The hustle is real.
In the next two weeks, we are hosting three press conferences and one huge weekend community event.
Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.
I’ve organized a Big Sync press conference for Monday to get the word out about our coordinated efforts.
And there is a joint press release that tells the story.
Thank you for giving voice to this!
Embrace the fun when it is not threatening.
Brands (especially in the public sector) need to be given permission to be authentic and engaging.
Rules are important but there is a way to respond to something without immediately leading with enforcement.
Something I am very proud of.
All 5 lines plus OAK! Don’t miss this big screen opportunity.
