Marketing News

Google's smart bidding secrets: what advertisers get wrong in 2026 Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.

ICYMI: Google's smart bidding secrets: what advertisers get wrong in 2026 #GoogleAds #SmartBidding #Advertising #DigitalMarketing #PPC

Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator Luxembourg's Administrative Court today annulled Amazon's €746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law.

ICYMI: Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator #GDPR #Amazon #DataPrivacy #LegalNews #Regulation

Swedish publishers back Meta's expulsion from IAB - and it's just the start Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

Swedish publishers back Meta's expulsion from IAB - and it's just the start #Meta #IAB #falskaannonser #annonsering #digitalmarknadsföring

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

Australian digital audio ad spend hits $339m - but measurement gaps threaten growth IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.

Australian digital audio ad spend hits $339m - but measurement gaps threaten growth #DigitalAdvertising #AudioAds #Podcasting #MarketingTrends #MediaBuying

APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.

APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era #APGSGA #FinancialResults #SwissMarket #OOHAdvertising #AnnualResults

95% of app subscription revenue goes to top 10%: Adapty's 2026 benchmark report Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.

95% of app subscription revenue goes to top 10%: Adapty's 2026 benchmark report #AppRevenue #SubscriptionModel #InAppPurchases #Adapty2026 #MarketTrends

AI apps earn 41% more per user but churn 30% faster, RevenueCat finds RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.

AI apps earn 41% more per user but churn 30% faster, RevenueCat finds #AIApps #SubscriptionApps #ChurnRate #RevenueCat #AppRevenue

Clear Channel locks in Omaha airport for a decade with $1M digital bet Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.

Clear Channel locks in Omaha airport for a decade with $1M digital bet #ClearChannel #OmahaAirport #DigitalAdvertising #LEDScreens #AirportExpansion

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

Niche streamers say EU rules are quietly strangling them Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

Niche streamers say EU rules are quietly strangling them #NicheStreaming #EURegulations #ContentDiversity #StreamingServices #AVMSD

Lords demand AI firms disclose training data or face UK licensing freeze House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.

FYI: Lords demand AI firms disclose training data or face UK licensing freeze #AIRegulation #DataTransparency #AIEthics #Licensing #CreativeIndustries

Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion #Spotify #Podcasting #PodcastCreators #Anchor #SpotifyForPodcasters

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

Amazon's Health AI agent is now on its website and app - what Prime members get for free Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

FYI: Amazon's Health AI agent is now on its website and app - what Prime members get for free #AmazonHealthAI #VirtualCare #PrimeMembers #HealthTech #AIinHealthcare

Teads posts $350M goodwill write-down as CTV surpasses $100M mark Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.

FYI: Teads posts $350M goodwill write-down as CTV surpasses $100M mark #Teads #CTV #DigitalMarketing #RevenueGrowth #BusinessNews

YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

BuzzFeed's going concern warning signals digital media's debt trap BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.

BuzzFeed's going concern warning signals digital media's debt trap #BuzzFeed #DigitalMedia #DebtTrap #MediaRevenue #BusinessNews

IAB Spain's branded content report names 7 deadly sins of the discipline IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

IAB Spain's branded content report names 7 deadly sins of the discipline #BrandedContent #MarketingStrategy #CampaignQuality #ContentMarketing #DigitalMarketing

Young people find digital marketing "meh" - and that's the industry's real problem IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

Young people find digital marketing "meh" - and that's the industry's real problem #DigitalMarketing #MarketingTrends #YouthEngagement #AIAnxiety #TalentWar

EU publishes 100+ responses on rules that could reshape big tech ad targeting The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

EU publishes 100+ responses on rules that could reshape big tech ad targeting #BigTech #PrivacyRegulations #DigitalMarketing #AdTargeting #GDPR

CTV's conversion gap: why advertisers still can't close the loop on the big screen IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

CTV's conversion gap: why advertisers still can't close the loop on the big screen #CTV #Advertising #DigitalMarketing #CrossDevice #Attribution

Retail media accounting rules create hidden revenue gaps for CMNs IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.

Retail media accounting rules create hidden revenue gaps for CMNs #RetailMedia #AccountingRules #RevenueReporting #CMNPerformance #IFRS

W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.

FYI: W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it #W3C #DIDs #DecentralizedIdentity #DigitalIdentity #Blockchain

SerpApi pushes to kill Reddit's DMCA suit over Google scraping SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

SerpApi pushes to kill Reddit's DMCA suit over Google scraping #SerpApi #Reddit #DMCA #Copyrights #GoogleScraping

Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.

Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp #Meta #AI #Scams #Facebook #WhatsApp

Jeff Green's $150M stock bet and the AI future he's betting on Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

Jeff Green's $150M stock bet and the AI future he's betting on #JeffGreen #ArtificialIntelligence #StockMarket #TTD #AIMarketing

Sorrell says CFOs, not CMOs, will force AI adoption in agencies Sir Martin Sorrell argues agency holding companies face overcapacity and structural decline as CFOs drive AI adoption, with Monks producing millions of assets for GM and BMW.

Sorrell says CFOs, not CMOs, will force AI adoption in agencies #AIAdoption #CFOs #CMOs #MarketingStrategy #DigitalTransformation