Purple Frog Data🐸

A conference room with round tables and white tablecloths is filled with attendees seated facing a stage. A presenter stands at a podium in front of a large screen displaying a slide with text and images. The room has modern décor, blue accent lighting near the stage, and large chandeliers hanging from the ceiling.

A presenter stands at a podium on a small stage with a blue backdrop. A large screen beside the presenter displays a slide titled “The Jurassic Park Problem,” including a quote and an image from the movie. Audience members seated at round tables watch the presentation.

A person stands in front of a large presentation screen displaying the title “Smarter insights, safer AI: the new standard for data-driven organizations.” The screen includes a circular photo of the presenter and the words “Presented by.” The stage backdrop behind the person is deep blue.

A keynote speaker stands on stage at IT Nation Connect Europe. The stage is lit with colorful blue and orange lights and features branding elements such as “CONNECT” and “RISE.” A large screen shows sponsor acknowledgments, and the audience fills the seating area in front of the stage.

This week @holliewhittles.bsky.social has been speaking at The IT Nation, joining the panel “From GPT to P&L: Making AI Work in Real #MSP Operations” and delivering her session “Smarter Insights, Safer AI.”

Industry progress happens when leaders share what actually works with #AI🐸 #ITN26

For #NationalCareersWeek we caught up with Lewis, our Senior AI Engineer, to talk about his path into AI and what the role is really like🤖

Watch the video to hear his advice for anyone interested in a career in tech 👇#AI #TechCareers

A Purple Frog Data Analytics exhibition stand featuring branded banners, a large screen displaying a retro-style game, a table with laptops and marketing materials, and two team members standing behind the display. The booth highlights services in artificial intelligence and Power BI, with Purple Frog branding visible across the tablecloth, signage, and promotional items.

A great start to the #MBNetwork Expo today!🐸

Jon, Callum, and Lewis from Purple Frog Data are at the National Motorcycle Museum in #Solihull all day to talk data strategy, Power BI, and AI.

If you are here, come and say hello👋

#DataStrategy #Analytics #PowerBI #AI

A diesel locomotive train arriving at a station platform, with railway tracks and station buildings visible behind it.

A classic red London double‑decker bus displaying the route sign “19 Private Party,” parked at the roadside with passengers boarding.

A person standing on a railway platform wearing a red coat, with train tracks and an electronic departure board visible in the background.

A group of people standing together on a train station platform beside a train, dressed in smart and semi‑formal clothing.

On Monday, #Shropshire businesses travelled to #London with the Shropshire Chamber to lobby for the return of a direct rail service🚆

Purple Frog Data was represented by our Finance Director Chantal as part of the delegation. Stronger connectivity supports stronger regional growth🚉

Promotional graphic for the Purple Frog “IWD Live Panel 2026: Shaping the Future of Business and Tech.” The event highlights discussions on the International Women’s Day theme #GiveToGain, covering topics such as allyship, access to finance, AI bias, and inclusive workplaces. The panel is scheduled for Friday, 6 March 2026, 13:00–14:00 GMT, and features four speakers: Hollie Whittles (HR & InfoSec Director), Laura-Jayne Adamson (Data Engineer), Chantal Matthews (Finance Director), and Annabel Hemingbrough (Marketing Manager).

This Friday at 1PM GMT, Purple Frog Data is going LIVE ahead of #IWD2026🔴

Our team discusses this year’s theme #GiveToGain, covering allyship in tech, access to finance, #AI bias and building truly inclusive workplaces.

Join us live 👇
www.linkedin.com/events/74345...

#InternationalWomensDay #WIT

AI needs strong data foundations. 🤖📊

Lewis, our Senior AI Engineer, will be at the Midlands Business Network Expo this week talking AI, Power BI, and Data Engineering.

Are you building insight on the right platform?

#AI #PowerBI #DataEngineering #Analytics #MBNetwork

A brilliant day judging the #STEMRacingUK regional finals at #HarperAdamsUni🏁

The level of #engineering, teamwork, and #innovation on display was exceptional. The future of #STEM is in very capable hands🏎️

Congratulations to all the students who took part!🌟

A speaker standing on stage in front of a GTIA banner and next to a lectern with two microphones. The person is wearing a patterned dress and a conference badge. A chair and stage curtains are visible in the background.

A panel discussion taking place on a stage with four speakers seated in armchairs. Behind them are two tall GTIA banners with the tagline “Where the IT channel connects and grows.” A small table with water bottles and a green decorative object sits in front of the panel. Audience members are visible in the foreground.

A large presentation screen displaying the GTIA Keynote titled “AI Debate | Real-World AI Adoption in the ITSP Market.” The slide shows four speaker profiles with their names, job titles, and company logos. Attendees are seated and facing the screen.

Real world AI adoption was the focus at today’s #GTIA keynote debate🤖

Hollie shared insight on what it truly takes to embed AI into business operations, from governance and security to people and culture.

Is your organisation ready?

#AI #AIAdoption #Leadership #DigitalTransformation

From Downing Street to Shropshire: why AI skills must be at the heart of business growth - Purple Frog Systems From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of…

#AI policy is moving fast, meaning skills must move faster. 🤖

Hollie reflects on discussions at Number 10 and why businesses need education, governance, and strong data foundations to realise #ArtificialIntelligence’s value.

Is your organisation ready?👇️

See you at the Midlands Business Network Expo on Thurs 5 Mar!📊

Our Power BI Developer, Matt, will be there to discuss how #PowerBI drives real business value through better insight and smarter decision making.

Are you getting more than dashboards from your data?

#Analytics #DataStrategy

The UK wants to lead in AI...🤖

After visiting Number 10, Hollie shares why AI skills must sit at the heart of business growth. How is your organisation building AI readiness?

Read here: www.purplefrogsystems.com/2026/02/from...

#AI #AIReadiness #DigitalTransformation #DataStrategy

AI is everywhere. But are we educating teams on what it truly means? 🤖

Our Senior AI Engineer explains AI, Reinforcement Learning, #MachineVision, and Natural Language Processing, and why understanding the fundamentals is critical for responsible adoption.

How are you building #AI literacy?💭

Great to be at the first Telford College employers open morning, with talks on AI and cybersecurity to local businesses, hosted by Carl Jones🐸

Principal Lawrence Wood shared exciting plans for £18m of capital investment for the future. Hollie was proud to have played a part in this as a Governor.

A person wearing a long purple coat and holding a matching purple handbag stands in front of a large black door with the number ‘10’ displayed above it. The doorway is framed by stone pillars, and the scene is lit at night.

Our Director, Hollie, represented the #FSB at Number 10 to discuss the UK’s #AI future and the importance of equipping small businesses with the skills to adopt AI responsibly🐸

At Purple Frog Data, we understand that AI success begins with solid foundations📈

#Innovation #DataStrategy #TechPolicy

AI can generate powerful responses. But without guardrails, it can also generate risk.

In this short video, our Senior #AI Engineer Lewis explains why governance matters more than hype in real #business deployments.

Watch and review your AI controls 👇
www.purplefrogsystems.com/2026/02/why-...

As part of #NationalApprenticeshipWeek, our Level 3 apprentice interviewed our Level 6 #apprentice about skills gained, confidence, and advice for those just starting out.

A great example of how #apprenticeships support real growth💯

#NAW2026 #SkillsForLife

Apprenticeships aren’t just good for people.
They’re good for business.

As part of #NationalApprenticeshipWeek, our Director, Hollie, shares why apprenticeships help build skills, capability, and long-term value.

🎥 Watch the video below!🐸
#NAW2026 #Apprenticeships #SkillsForLife #BusinessGrowth

Incremental Refresh in #PowerBI = partitions + time windows:

📚Retention window (history kept)
📚Refresh window (recent data reprocessed)

Key point: It only works well if query folding pushes filters to the source✅️

Great breakdown by Tom👇
www.purplefrogsystems.com/2026/01/incr...
#DataEngineering

Our Director, Hollie, had a quick trip to London this week🚆

Great to join a digital roundtable with #MapleReviewUK. Huge thanks to #BTBusiness for hosting and #FSB for the invitation.

Lots of great conversations and takeaways you'll be sure to hear about soon!🙌

#Digital #Roundtable #Networking

Refreshing years of history every time? You don’t need to.

Tom explains Incremental Refresh in #PowerBI; how to reduce refresh times by only processing the “recent” slice of data (while keeping full history).

📝 Read: www.purplefrogsystems.com/2026/01/incr...
#MicrosoftFabric #DataAnalytics

Purple Frog migrated a legacy on-prem #SQLServer data platform to #MicrosoftAzure for a leading gym chain.

What was the outcome?

👏Faster ETL via parallel processing
👏Improved scalability
👏Reduced maintenance downtime
👏RTO improved from 24+ hours to a few hours

Explore: www.purplefrogsystems.com

Looking forward to Data Toboggan this weekend!🎿

Our Senior AI Engineer, Lewis, will be speaking on Responsible AI.

🤖Register for free: www.datatoboggan.co.uk

One question your data should answer instantly: Who is at risk of churn?

If it takes days to compile, you’re already too late.

#MicrosoftFabric, #AI and #PowerBI enable governed, near real-time churn monitoring so teams can intervene early.

A person with long blonde hair stands in front of a Purple Frog Systems-branded backdrop. They are wearing a navy jacket with the Global Leadership Committee logo on the chest and the GTIA.org logo on the sleeve, along with a patterned blouse underneath.

Proud to see our HR & InfoSec Director, Hollie Whittles, continuing her role as VP of the UK & Ireland Executive Council for #GTIA into 2026🥳

Her leadership helps keep Purple Frog aligned with emerging trends and the future of tech.

#WeAreGTIA #ShareTheVibe

A Purple Frog Systems promotional graphic with a dark purple background. On the left, white text asks: ‘Is your data costing you opportunities?’ followed by: ‘Solve it with a consultancy session by Purple Frog Systems.’ Beneath this is additional text describing their data analytics consultancy services. On the right, there is an orange circle containing a stylised puzzle piece with a purple brain‑and‑circuit icon.

Is your data costing you opportunities?🚧

If reporting is slow, data is siloed, or teams can’t trust the numbers, a short consultancy session can help you get clarity and next steps.

Purple Frog Systems 👉 www.purplefrogsystems.com
#DataStrategy #Analytics

Two Purple Frog Systems team members stand behind an exhibition table at an event. The table is covered with a black cloth featuring the Purple Frog data analytics logo. On the table are brochures, branded merchandise, a laptop, and a bowl of sweets. Behind them are two Purple Frog display banners promoting data analytics, Power BI expertise, and artificial intelligence services. A large red curtain forms the backdrop.

Great day at the careers fair at Haberdashers’ Adams 👏

Lewis Prince and Charlie-Mae Grimston represented Purple Frog Systems and spoke with students about careers in tech, different pathways into digital roles, and how skills develop over time.

There were some great questions and debates on #AI!🤖

How businesses can use Agentic AI to work smarter | MVP Lewis Prince YouTube video by Purple Frog Systems

Missed our webinar “How businesses can use #AgenticAI to work smarter”? Recording is now live

Practical examples and live demos.
Perfect over lunch☕️

If AI is on your 2026 plan, you'll want to catch up below.

🤖Watch here:
www.youtube.com/watch?v=Naj9...

What does a career in data and digital actually look like day to day?👩🏻‍💻

Last week, we welcomed students from #ShrewsburySchool to the Frogplex for a careers session focused on real roles and real work.

#STEM #Education #Apprentice #WorkExperience

Client feedback like this is why we do what we do.

We helped Strategic Thought move from static Crystal Reports to interactive reports and dashboards, designed around their business needs.

📥If your reporting needs modernising, let’s talk: www.purplefrogsystems.com#DataAnalytics #Reporting #PowerBI

Thanks to everyone who joined our webinar today on #AgenticAI and how #SMEs can adopt it✅

If you would like a FREE consultancy session to explore how #AI fits your business, get in touch here:

🔗https://www.purplefrogsystems.com/contact-us/