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Eyes Down Digital

@eyesdowndigital

Making a positive difference by helping charities transform their digital impact. https://www.eyes-down.net/ We combine creative and technical skills with a deep understanding of the charity sector to build brands, create effective fundraising websites

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08.04.2025
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Latest posts by Eyes Down Digital @eyesdowndigital

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Planning a new charity CRM project? Start it right 🎯

We’re pleased to share a free CRM Scoping Template designed to support effective planning for your upcoming CRM system selection & implementation.

Download for free today:
πŸ”— www.eyes-down.net/resource/cha...

#CharityCRM #CRMStrategy

13.03.2026 13:35 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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πŸ’‘ Better visibility
🎯 Stronger decisions
πŸš€ Greater impact
⏳ More time for what matters most

Ready to turn your ideas into change that transforms your impact in 2026?

πŸ“ž 01803 500099
πŸ“§ info@eyes-down.net
🌐 www.eyes-down.net

25.02.2026 14:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Noticed anything different about our website in 2026 πŸ”Ž ?

We’ve subtly (but significantly) renamed our β€˜Publications’ page β€˜Resources’.

You’ll now find 4 e-books & 2 project templates available to download for free, ready to kickstart & support your 2026 projects.

πŸ”— www.eyes-down.net/resources/

10.02.2026 13:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Wondering where to start with a CRM project? We’ve recently helped several charities in exactly this position - including Devon homelessness charity St Petrock's that now has a reliable view of its supporters & a clearer insight into engagement & income.

πŸ‘‰ www.eyes-down.net/work/st-petr...

30.01.2026 09:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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EXCLUSIVE CRM Series: How to keep your charity CRM clean (and why it matters) - Eyes Down Digital Your CRM is the beating heart of your charity’s supporter management – but it’s only as good as the data you put into it. A clean, well-maintained CRM helps you engage effectively with donors, volunte...

In the first of an exclusive series of CRM-focused blogs, we break down why CRM cleanliness matters, what can go wrong with poor data hygiene & how to build a simple, sustainable routine to keep your system running smoothly.

Read the full blog on our website:
πŸ”— www.eyes-down.net/exclusive-cr...

23.01.2026 14:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Transform your digital impact in 2026 πŸš€

πŸ’» Websites - amplify your charity messages, drive engagement & grow your donations

🎨 Branding - create a unique new identity

βš’οΈ Supporter journey optimisation - transform supporter journeys and improve conversion rates

πŸ”— www.eyes-down.net

15.01.2026 10:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Your Favourite Reads of 2025: Our Top 10 Most-Loved Charity Digital Blogs - Eyes Down Digital As 2026 approaches, many charities and nonprofits are planning ahead – refining their digital strategy, improving online fundraising and looking for new ways to strengthen supporter engagement. Before...

We’re happy to share our top ten list of the blogs you’ve most loved reading on our site this year! Missed a few? Now's your chance to make a β˜•οΈ and catch up.

πŸ”— www.eyes-down.net/your-favouri...

09.12.2025 14:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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✨ Last chance to apply! ✨

We’re offering one small or medium-sized charity free digital support throughout 2026 -from website projects to UX audits to boosting online income.

If you’ve got a digital project in mind, apply here before Monday 15 December:
πŸ”— www.eyes-down.net/charity-of-t...

#COTY

05.12.2025 14:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Happy 1st December! This festive season we’re pleased to be able to offer you an exclusive gift 🎁

All month you’ll be able to download a FREE template to help you scope out which CRM system would make the best choice for your charity

πŸ‘‰ www.eyes-down.net/publication/...

Happy Christmas πŸŽ„

#CRM

01.12.2025 14:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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How to give your service users the best website experience - Eyes Down Digital When designing a new website or upgrading an existing one, it is important to focus on your charity’s fundraising and campaigning goals. But it is also critical that your website caters for the needs ...

In our latest blog, we’ve highlighted 5 key ways to design your website around your service users - helping you to make a bigger difference online.

βœ… Build trust & credibility
🌍 Improve accessibility & inclusivity
πŸ’¬ Strengthen engagement
πŸ“ˆ Increase impact

πŸ”— www.eyes-down.net/how-to-give-...

27.11.2025 15:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The right website & strategy can unlock incredible opportunities - helping you raise funds, reach supporters & share stories.

That’s why we’ve launched our Charity of the Year 2026 programme - offering one charity free digital support throughout next year.

πŸ‘‰ www.eyes-down.net/charity-of-t...

13.11.2025 16:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We’ve updated and refreshed our list of free tools for charities!

Check it out for help with:
- Reporting on and demonstrating your impact
- Sourcing free photography
- Collaboration and productivity amongst your teams

πŸ”— www.eyes-down.net/free-charity...

#CharityDigital #FreeToolsForCharities

05.11.2025 12:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Receive our support for free in 2026 πŸš€

We’re looking to support a small - medium-sized charity with pro-bono services in 2026. If you have an upcoming digital project - such as a new website build or digital FR target - apply to become our charity of the year:
πŸ”— www.eyes-down.net/charity-of-t...

10.10.2025 13:32 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Heard of a UTM Code but unsure what to do with one? We’ve got you covered!

In our latest blog we explain all about using UTM Codes to track granular data that will improve your campaign performance & provide tips on how to get started with them.

πŸ”— www.eyes-down.net/how-to-make-...

10.10.2025 13:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Our brief from #CruseBereavementSupport was to deliver a #website that provided clarity & compassion, with easy functionality.

So, we built a flexible CMS with drag & drop functionality backed by a set of branded components that ensure consistent brand style.

Take a look
πŸ‘€ crusenow.org.uk

16.09.2025 13:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Essential Charity CRM Handbook - Eyes Down Digital

Why should I invest in a CRM?

You’ll be able to track & personalise interactions with supporters, build stronger relations & increase donations & engagement. It'll also help ensure compliance, increase efficiency & provide insights through reporting & analytics.

πŸ”— eyes-down.net/publications...

05.09.2025 13:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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3 tasks to transform your digital impact this month:

🧭 Add UTM trackers: www.eyes-down.net/how-to-make-...

✨ Get inspired with our recent blog about top charity websites: www.eyes-down.net/best-charity...

🌐 Optimise one web page for SEO: www.eyes-down.net/how-to-optim...

#digitaltips

28.08.2025 15:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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From stunning photography & interactive features to powerful conversion tools, charity websites are delivering online experiences that set the standard not just for the nonprofit sector, but for businesses everywhere.

Check out our selection of the top 10 sites: www.eyes-down.net/best-charity...

06.08.2025 15:43 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We’re proud to have joined Beacon CRM as Certified Implementation Partners; now able to offer support with implementing a new Beacon CRM system & expertise on wider issues:

- optimising supporter journeys
- fundraising
- building websites
- digital marketing
- rebranding
...and more!

#beaconcrm

31.07.2025 15:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Are you making the most of your charity’s CRM system when it comes to fundraising opportunities?

In our latest blog we reveal:
- 3 ways to collect data, including when & where to grow your understanding of your supporters
- 5 ideas for how to segment your data

πŸ”— www.eyes-down.net/how-to-use-y...

22.07.2025 12:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Essential Charity CRM Handbook - Eyes Down Digital

🌟 IT’S HERE 🌟

Download The Essential Charity CRM Handbook in full for FREE

πŸ“˜ In this book, we'll help you:
- Decide whether or not now is the time to invest in a CRM
- Research & confidently select the right system
- Manage the the rollout of your chosen CRM

πŸ“₯ www.eyes-down.net/publication/...

15.07.2025 11:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Big data needn’t mean a big muddle πŸ’‘

The Essential Charity CRM Ebook will soon be available to download for free from our website.

Pre-register today and receive a preview chapter πŸ‘€

πŸ”— www.eyes-down.net/publication/...

#CharityCRM #NonprofitCRM #CRMStrategy

04.07.2025 12:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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You could be missing out on vital income that a hard-working #CRMsystem would help you access.

The Essential Charity CRM Ebook will soon be available to download for free from our website. Pre-register today and receive a preview chapter.

πŸ‘‰ www.eyes-down.net/publication/...

#GiftAid #CharityCRM

03.07.2025 08:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Let a CRM system organise and inspire you.

The Essential Charity CRM Ebook will soon be available to download for free from our website. Pre-register today and receive a preview chapter.

πŸ”— www.eyes-down.net/publication/...

#CharityCRM #DonorManagement #CRMSystem

02.07.2025 12:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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πŸ‘‚ Sounds like it’s time to invest in your CRM system.

The Essential Charity CRM Ebook will soon be available to download for free from our website. Pre-register today and receive a preview chapter πŸ‘€

πŸ”— www.eyes-down.net/publication/...

01.07.2025 14:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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If your charity site is hosted on WordPress (60% are) and you’ve either:
a) not installed @yoast.com SEO plugin
b) have installed it but aren’t sure how to use it

Then our latest blog post is here to help.

πŸ”— www.eyes-down.net/how-to-optim...

25.06.2025 12:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We're proud that many of our one-off projects turn into long-term partnerships, helping us identify trends, make recommendations & see digital impact transform over time ✨

Can we help you achieve your vision?

☎️ 01803 500099
πŸ“² info@eyes-down.net
πŸ’» www.eyes-down.net

#WebDesign #CreativeAgency

10.06.2025 14:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The explosion in big data means 2 things for charities:

1️⃣ You can now collect huge amounts of data to give your communication more impact
2️⃣ Your audiences are expecting you to do so...

Yet to invest? We'll soon be launching our latest free resource, The Essential Charity CRM Ebook πŸ‘€

#CRMSystems

05.06.2025 08:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Our five favourite charity impact reports (and why you need to write one too!) - Eyes Down Digital Have you noticed an increase in the number of charities producing impact reports alongside their traditional annual reports? These often combine case studies, impact statistics, an overview of account...

Impact reports are having a moment. As a sector we’re seeing more innovative ways to demonstrate the difference you’re making across print & digital. After inspiration? Check out some of the top reports we’ve seen recently & how they’ve been applied digitally.

πŸ”— www.eyes-down.net/our-five-fav...

29.05.2025 08:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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How to retain your donors - and why you should prioritise this over attracting new donors - Eyes Down Digital How would an 18% increase in yearly active giving benefit your charity and the cause you support?Β  According to the 2024 Virtuous Nonprofit Benchmark Report, that is the potential reward for successfu...

By inviting your donors to give a little more, you could grow your income by 18%.

That’s the latest finding in the 2024 Virtuous Nonprofit Benchmark Report. But how? In our latest blog we’ve identified 3 strategies to use to prioritise your existing supporters.

⚑ www.eyes-down.net/how-to-retai...

08.05.2025 20:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0