Maureen Blandford, Serendipitus Founder's Avatar

Maureen Blandford, Serendipitus Founder

@maureenb2b

B2B GTM data expert | Small Data | Supporting leaders in Product, Marketing, Sales, and Success | Building Serendipitus in London | Fighting Legacy every day Serendipitus.io B2B SaaS for leaders to bypass archaic data infrastructure

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03.07.2023
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Latest posts by Maureen Blandford, Serendipitus Founder @maureenb2b

"Grandpa Chaos" bravo

12.03.2026 14:20 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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It would be nice if people remembered this piece of wisdom from the greatest economics tweet in history (and the one I am most insanely jealous of not having written, especially because it was a reply to me).

11.03.2026 23:21 πŸ‘ 885 πŸ” 217 πŸ’¬ 10 πŸ“Œ 2

here are 3 books off the top of my head that will make you write better:

1) elements of eloquence
2) clear and simple as the truth
3) the secret life of pronouns

11.03.2026 20:05 πŸ‘ 59 πŸ” 3 πŸ’¬ 5 πŸ“Œ 0

@alexhanna.bsky.social hiya long-time fan of yours & Emily. saw you IRL in Edinburgh for your book talk. Just completed an enterprise data health study w/@diginomica.com: the actual state of enterprise data health + "AI" readiness. Prominent, cool interviewees, dismal facts. Shall I send your way?

10.03.2026 12:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Watching a segment that celebrates women entrepreneurs who gave up looking for employment due to gender based ageism and am irritated by how this form of discrimination is accepted as a fait accompli. It’s interesting to consider how this differs by industry and profession.

09.03.2026 08:23 πŸ‘ 8 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0

Reading this now and it’s a jaw dropper.

The enterprise tech businesses rely on is essentially like asking a grandpa to compete alongside elite teenage athletes

Decrepit doesn’t begin to describe tech infrastructure.

And the knock-on effects are chilling.

06.03.2026 22:05 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

there's a thing I like to call "load-bearing assumptions", that you don't notice until they're suddenly gone (e.g the air you breath has oxygen in it).

the post-ww2 order is a load-bearing assumption for basically the entirety of american life. trump took a sledgehammer to it in the last 90 days.

06.03.2026 17:44 πŸ‘ 3375 πŸ” 850 πŸ’¬ 56 πŸ“Œ 36

Well, gas is expensive, and food is expensive, and we’re doing a war nobody wants, but at least there are no jobs

06.03.2026 19:47 πŸ‘ 30339 πŸ” 7525 πŸ’¬ 224 πŸ“Œ 238
Preview
Slurs Filled a Chat Created by a Republican Party Official in Florida

passive voice final boss grand champion honorable mention award for turning slurs into a sentient thing that can do actions www.nytimes.com/2026/03/05/u...

06.03.2026 03:51 πŸ‘ 2370 πŸ” 538 πŸ’¬ 39 πŸ“Œ 25
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Quietly, calmly and forensically, BBC just dismantled the Trump communications shitshow on Iran.

No hyperbole, just laying out an unprecedented military, diplomatic and reputational shambles.

Worth a watch.

(πŸŽ₯ BBC News/BBC Verify)

05.03.2026 08:46 πŸ‘ 3960 πŸ” 2151 πŸ’¬ 104 πŸ“Œ 193

I love how Ipsos show the margin of error on their charts. Should be industry standard!

04.03.2026 12:58 πŸ‘ 393 πŸ” 59 πŸ’¬ 14 πŸ“Œ 2

Truly the Fyre Festival of strategic campaigns.

03.03.2026 21:17 πŸ‘ 2174 πŸ” 306 πŸ’¬ 27 πŸ“Œ 18

The world could be such a nice place if we allowed it. It's all so goddamn unnecessary. There's no need for any of it. It's so beautiful here. It should be so cool to be alive

28.02.2026 12:42 πŸ‘ 16438 πŸ” 5095 πŸ’¬ 128 πŸ“Œ 103
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My book goes to CongressπŸ₯°! Rep. Desaulnier recently quoted The AI Con in the US House subcommittee on Health, Employment, Labor, and Pensions. This is why "AI" will make our jobs worse.

(with @emilymbender.bsky.social)

26.02.2026 21:11 πŸ‘ 108 πŸ” 15 πŸ’¬ 4 πŸ“Œ 0
tweet from lisa desjardins reporting SOTU might be up to 3 hours long

tweet from lisa desjardins reporting SOTU might be up to 3 hours long

It’s both funny and cosmically correct that the U.S. men’s hockey chodes will have to sit through 2+ hours of rambling from their addled little king while the U.S. Women’s team gets to skip the speech and party with Flavor Flav in Vegas

24.02.2026 21:22 πŸ‘ 10679 πŸ” 1808 πŸ’¬ 358 πŸ“Œ 167
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Experts Recommend Using Hunger As Egg Substitute WASHINGTONβ€”In the wake of soaring egg prices and shortages nationwide, food experts from the U.S. Department of Agriculture released new guidelines Friday recommending the use of hunger as an appropri...
24.02.2026 22:48 πŸ‘ 932 πŸ” 72 πŸ’¬ 11 πŸ“Œ 1

love this for us

23.02.2026 17:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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In this 2024 interview, Jack Hughes, who just scored the game-winning goal for the US Olympic hockey team, explains why it was important for him to embrace Pride Night when many other NHL players refused to do so.

22.02.2026 18:29 πŸ‘ 13770 πŸ” 2735 πŸ’¬ 234 πŸ“Œ 189

"Rich asshole says some baseless shit" should not be news.

21.02.2026 19:48 πŸ‘ 301 πŸ” 57 πŸ’¬ 4 πŸ“Œ 5

Trump acknowledges that Democrats would be better off packing the court.

YES THEY WOULD. IF DEMS WOULD LIKE TO TALK TO ME ABOIT THIS, I HAVE EXTENSIVE NOTES

20.02.2026 18:34 πŸ‘ 2329 πŸ” 407 πŸ’¬ 31 πŸ“Œ 12

huh larious because it's true

20.02.2026 02:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

this is crazy to hear because accounting is a data model that's existed for decades.

AI can't be deployed enterprise-wide outside finance as no one anywhere can agree on a data model. It's all just wildly disordered data across the enterprise. Seemed like F&A is the one place it'd work

20.02.2026 02:52 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Jeez I've been wondering about this so it's interesting to see this take.

19.02.2026 00:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

jay
sus

17.02.2026 23:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

you would think!

16.02.2026 23:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Along the same line, senior marketing leader today said her whole team is ChatGPTing sales and marketing outreach messaging

To what end?

16.02.2026 22:27 πŸ‘ 1 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

Really impressive handling of a nakedly disingenuous line of questioning. That line about β€˜they’re all innocent then?’ was such obvious bait, but Polanski so deftly used it to turn the force of the question around. As a new UK voter I’m so happy to see any glimmer of moral leadership again.

15.02.2026 11:31 πŸ‘ 15 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
Cartoon. Person says to other person β€žWe invented a robot that answers questions.β€œ, adding, β€žwe just have to feed it 10 baby giraffes a dayβ€œ. The other person asks β€žBut it answers the questions correctly?β€œ Person responds β€žOh my goodness, no. No no no no no.β€œ

By Aram J. French

Appropriated due to missing alt text

Cartoon. Person says to other person β€žWe invented a robot that answers questions.β€œ, adding, β€žwe just have to feed it 10 baby giraffes a dayβ€œ. The other person asks β€žBut it answers the questions correctly?β€œ Person responds β€žOh my goodness, no. No no no no no.β€œ By Aram J. French Appropriated due to missing alt text

12.02.2026 13:44 πŸ‘ 12669 πŸ” 4118 πŸ’¬ 3 πŸ“Œ 62

great question

13.02.2026 15:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Of all the things that are not sustainable in this silly season, this is one that doesn't get enough attention.

13.02.2026 12:54 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0