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Tom Usher

@tomusher

Tangible Vibe Shift, coming soon

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Latest posts by Tom Usher @tomusher

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We need a name for this, something like vice-signalling, where people, usually in or around tech or finance, claim to do some quirky bullshit that patently doesn't work just so they can post about it to build their personal brand.

10.03.2026 10:52 πŸ‘ 541 πŸ” 73 πŸ’¬ 44 πŸ“Œ 34
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Tech guys who only read self help books struggling to understand Shii'ism and glorious martyrdom

10.03.2026 09:54 πŸ‘ 1170 πŸ” 139 πŸ’¬ 65 πŸ“Œ 58

For years we have had the supposed virtues of "grown-up politics" shoved down our throats as a front for an empty managerial administration of unchallenged power. This is where it leads. Some self-satisified briefcase dickhead on TV self-satisfyingly rationalising the massacre of schoolgirls.

10.03.2026 09:18 πŸ‘ 28 πŸ” 10 πŸ’¬ 3 πŸ“Œ 0

In no way should we even begin to accept the bombing of a school full of children as part of the inevitable "realities of war" and anyone engaged in trying to convince you otherwise is a proponent of a grave and catastrophic evil

10.03.2026 09:15 πŸ‘ 77 πŸ” 30 πŸ’¬ 3 πŸ“Œ 2
Preview
Influencing in the Time of War Are influencers, hot takers and rage baiters equipped to deal with a world that isn't so easy to define anymore?

Wrote about how the simple world of influencers, rage baiters and Big Voices are starting to feel obsolete in a time where our reality is becoming more fractured and murky

open.substack.com/pub/tomusher...

09.03.2026 10:16 πŸ‘ 50 πŸ” 10 πŸ’¬ 2 πŸ“Œ 1

has anyone studied the link between wistful indie sleaze and Alzheimer’s?

10.03.2026 08:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

A rough time for diehard Libertines fans

10.03.2026 07:15 πŸ‘ 33 πŸ” 5 πŸ’¬ 1 πŸ“Œ 0

It would be extremely annoying if the thing that finishes off Starmer’s premiership is the media being angry his reticence to commit to a war in Iran rather than all the other dumb stuff he’s been doing for the the last year.

08.03.2026 20:41 πŸ‘ 55 πŸ” 12 πŸ’¬ 2 πŸ“Œ 2

Trade off meme:

you receive - end of civilisation

i receive - no more influencers

09.03.2026 11:09 πŸ‘ 13 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There was a period of time where you could get a bunch of likes, shares etc. by posting a generic platitude along the lines of "Stop killing each other you cunts" but a combination of global events and the abundance of reactive content has made it valueless

09.03.2026 11:04 πŸ‘ 28 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Very very good points in this. I've sometimes wondered if this moment will mark the end of the Influencer, both economically but also because as the degradation of the world intensifies, nobody really knows what to say anymore.

09.03.2026 11:02 πŸ‘ 54 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0
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09.03.2026 10:45 πŸ‘ 8 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Influencing in the Time of War Are influencers, hot takers and rage baiters equipped to deal with a world that isn't so easy to define anymore?

Wrote about how the simple world of influencers, rage baiters and Big Voices are starting to feel obsolete in a time where our reality is becoming more fractured and murky

open.substack.com/pub/tomusher...

09.03.2026 10:16 πŸ‘ 50 πŸ” 10 πŸ’¬ 2 πŸ“Œ 1

Fuck me they’ve quoted themselves like 30 times lol

08.03.2026 16:26 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

lol

08.03.2026 15:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Surprised Balboa v Drago isn't on it with that event name, morons

08.03.2026 14:32 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

100% coordinated - they’re all saying the exact same thing lol

08.03.2026 09:08 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Just can't get over how America is visibly turning into a Paul Verhoeven film in front of all of our eyes

08.03.2026 08:57 πŸ‘ 7 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The only interesting fight is Pereira Gane, only because they're both great strikers and terrible at grappling. Topuria will flatten Gaethje in minutes, and not sure what Nickal is doing to keep getting invited on main events like this

08.03.2026 08:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Incredibly average card, and beyond parody it's being called UFC Freedom. Icing on the cake is that it's two main sponsors are for crypto and trucks lol

08.03.2026 08:49 πŸ‘ 7 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

(brave and badass) to save my own lost inner child there is no limit to the number of actually existing children I’m willing to kill

07.03.2026 17:04 πŸ‘ 31 πŸ” 6 πŸ’¬ 2 πŸ“Œ 0

Thank god Arteta has stopped bringing him on in tight leads we need to defend. He’s just not a goal scorer and has zero hold up play or pressing threat

07.03.2026 16:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Jesus is a great player but his race is run at Arsenal for sure

07.03.2026 16:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

As an unwilling connoisseur of agitprop, Iran really hit it out of the park with "we're fighting the Epstein Class that either rapes children or kills them"

07.03.2026 11:14 πŸ‘ 785 πŸ” 145 πŸ’¬ 1 πŸ“Œ 0
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lmao

07.03.2026 11:49 πŸ‘ 32 πŸ” 6 πŸ’¬ 0 πŸ“Œ 0

I am begging Americans to please try, just once, to form a normal relationship with their political figures and representatives.

07.03.2026 11:29 πŸ‘ 143 πŸ” 7 πŸ’¬ 4 πŸ“Œ 1

Can't remember who said it, but its so true. The second you start posting 'reasonable concerns' about trans people you cease to ever post normally again.

07.03.2026 13:06 πŸ‘ 337 πŸ” 59 πŸ’¬ 6 πŸ“Œ 0

Unfortunately, β€œYo brother, legal team confirmed we can’t work with minors rn” is an instant classic

06.03.2026 13:38 πŸ‘ 9600 πŸ” 2181 πŸ’¬ 90 πŸ“Œ 35

Actually doing something embarrassing is cool because I’ve been doing it for a long time

06.03.2026 08:47 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Labour is losing voters to progressive parties disproportionately.
And they are not mainly "lanyard" professional or working classes, the oppositional forces of Blue Labour and right discourse.
It's squeezed millennials in service careers.
Which our politics ignores.
β€’ Demographically, most progressive defectors are frustrated lower middle class Millennials - not affluent urbanites or a PMC 'lanyard class. Though they have liberal social values, many are frustrated graduates; Millennials with a mortgage or rent they are struggling to afford - primary school teachers, IT support or clerical workers. In short, the face of the modern social democratic voter.

Labour is losing voters to progressive parties disproportionately. And they are not mainly "lanyard" professional or working classes, the oppositional forces of Blue Labour and right discourse. It's squeezed millennials in service careers. Which our politics ignores. β€’ Demographically, most progressive defectors are frustrated lower middle class Millennials - not affluent urbanites or a PMC 'lanyard class. Though they have liberal social values, many are frustrated graduates; Millennials with a mortgage or rent they are struggling to afford - primary school teachers, IT support or clerical workers. In short, the face of the modern social democratic voter.

Speaking as a lower middle class graduate with an office job and a mortgage, born in the late seventies, I would say: this is half my social circle and most of the people I worked with for years. How in the name of Christ did nobody in politics or media see this coming?

06.03.2026 08:16 πŸ‘ 583 πŸ” 103 πŸ’¬ 35 πŸ“Œ 20