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Jussara Rowland

@jussararowland

Sociologist | participatory and creative methods, digital technologies, and science communication @INESC-ID

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Latest posts by Jussara Rowland @jussararowland

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A Search for the Heart: Digital collections, machine learning and legacies of care Machine learning models are hungry for content from libraries and cultural insitutions. How can we imagine ways these technologies might help people and communities, while also being mindful of risks ...

I'm so proud of this project I did two years ago with Jonathan Ashley.

It's an essay and web comic about how historical archives deserve to be treated as more than just fuel for AI training.

I wrote a scripting system for the web comic, and also spent nearly a full year with writing and research.

24.02.2026 19:54 ๐Ÿ‘ 32 ๐Ÿ” 14 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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โญ Enjoy free access to our journal Editorsโ€™ top three articles from recent issues. Access the Editors' Choice Collection until 30 April ๐Ÿ”“ Congrats to all featured authors! @sarahjtracy.bsky.social bristoluniversitypressdigital.com/subject/jcrm...

16.02.2026 13:27 ๐Ÿ‘ 3 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Tracing the social half-life of a zombie citation Photo by Henrik L. on Unsplash Academic publishing is currently experiencing a viral spread of โ€œzombie citations.โ€ This term refers to references of academic publications that do not exโ€ฆ

Academic publishing is currently experiencing a viral spread of โ€œzombie citations.โ€ I tried following one to see how these references are infecting academic knowledge systems codeactsineducation.wordpress.com/2026/01/30/t...

30.01.2026 19:12 ๐Ÿ‘ 143 ๐Ÿ” 70 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 20
Part 1: How do LLMs work?
Part 1: How do LLMs work? YouTube video by Andrew Perfors

I just created a series of seven deep-dive videos about AI, which I've posted to youtube and now here. ๐Ÿ˜Š

Targeted to laypeople, they explore how LLMs work, what they can do, and what impacts they have on learning, well-being, disinformation, the workplace, the economy, and the environment.

22.01.2026 00:45 ๐Ÿ‘ 496 ๐Ÿ” 193 ๐Ÿ’ฌ 19 ๐Ÿ“Œ 18

๐Ÿ‘‡

21.01.2026 19:34 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Wikipedia Says AI Is Causing a Dangerous Decline in Human Visitors โ€œWith fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.โ€

wikipedia's data shows that AI is siphoning traffic away from the site, which is a danger to its sustainability. ironically Wikipedia is more important than ever to users who want reliable information instead of slop, and to AI companies that need it for training data www.404media.co/wikipedia-sa...

17.10.2025 01:15 ๐Ÿ‘ 7768 ๐Ÿ” 3749 ๐Ÿ’ฌ 90 ๐Ÿ“Œ 340

New publication on the reception practices of science communication in Portugal, co-authored with @anadelicado.bsky.social e Joรฃo Estevens, In Anรกlise Social.

14.10.2025 10:39 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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New publication (in Portuguese) with @jussararowland.bsky.social and Joรฃo Estevens, the final article of the CONCISE project. It's part of a thematic issue we organised on science communication. revistas.rcaap.pt/analisesocia...

14.10.2025 08:41 ๐Ÿ‘ 8 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
We accept submissions of: 
Creative, qualitative, quantitative, or multi-modal research;
Creative arts-based research;
Creative digital research;
Creative research using transformative research frameworks;
Creative adaptations of existing methods.
Journal of Creative Research Methods cover art.

We accept submissions of: Creative, qualitative, quantitative, or multi-modal research; Creative arts-based research; Creative digital research; Creative research using transformative research frameworks; Creative adaptations of existing methods. Journal of Creative Research Methods cover art.

Are you interested in creative research design? Then we are the journal for you!
Learn more about publishing in the Journal of Creative Research Methods bristoluniversitypressdigital.com/view/journal...
#RC33 #11ICSSM

24.09.2025 16:13 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

My daughter is twelve and is always looking for AI in images and ads. She nods critically: โ€˜Thatโ€™s AI'

24.09.2025 22:27 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ“ฃ new deadline: 30 September ๐Ÿ“ฃ

23.09.2025 19:07 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Nos dias 2 e 3 de outubro, o ICS-ULisboa recebe a primeira Animal Day Conference of the HAS-Hub, que terรก como como tรญtulo "Following the more-than-human: multimodal methods and approaches".

Para saber mais: tinyurl.com/y2phu7ew

15.09.2025 09:05 ๐Ÿ‘ 0 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Abstract: Under the banner of progress, products have been uncritically adopted or
even imposed on users โ€” in past centuries with tobacco and combustion engines, and in
the 21st with social media. For these collective blunders, we now regret our involvement or
apathy as scientists, and society struggles to put the genie back in the bottle. Currently, we
are similarly entangled with artificial intelligence (AI) technology. For example, software updates are rolled out seamlessly and non-consensually, Microsoft Office is bundled with chatbots, and we, our students, and our employers have had no say, as it is not
considered a valid position to reject AI technologies in our teaching and research. This
is why in June 2025, we co-authored an Open Letter calling on our employers to reverse
and rethink their stance on uncritically adopting AI technologies. In this position piece,
we expound on why universities must take their role seriously toa) counter the technology
industryโ€™s marketing, hype, and harm; and to b) safeguard higher education, critical
thinking, expertise, academic freedom, and scientific integrity. We include pointers to
relevant work to further inform our colleagues.

Abstract: Under the banner of progress, products have been uncritically adopted or even imposed on users โ€” in past centuries with tobacco and combustion engines, and in the 21st with social media. For these collective blunders, we now regret our involvement or apathy as scientists, and society struggles to put the genie back in the bottle. Currently, we are similarly entangled with artificial intelligence (AI) technology. For example, software updates are rolled out seamlessly and non-consensually, Microsoft Office is bundled with chatbots, and we, our students, and our employers have had no say, as it is not considered a valid position to reject AI technologies in our teaching and research. This is why in June 2025, we co-authored an Open Letter calling on our employers to reverse and rethink their stance on uncritically adopting AI technologies. In this position piece, we expound on why universities must take their role seriously toa) counter the technology industryโ€™s marketing, hype, and harm; and to b) safeguard higher education, critical thinking, expertise, academic freedom, and scientific integrity. We include pointers to relevant work to further inform our colleagues.

Figure 1. A cartoon set theoretic view on various terms (see Table 1) used when discussing the superset AI
(black outline, hatched background): LLMs are in orange; ANNs are in magenta; generative models are
in blue; and finally, chatbots are in green. Where these intersect, the colours reflect that, e.g. generative adversarial network (GAN) and Boltzmann machine (BM) models are in the purple subset because they are
both generative and ANNs. In the case of proprietary closed source models, e.g. OpenAIโ€™s ChatGPT and
Appleโ€™s Siri, we cannot verify their implementation and so academics can only make educated guesses (cf.
Dingemanse 2025). Undefined terms used above: BERT (Devlin et al. 2019); AlexNet (Krizhevsky et al.
2017); A.L.I.C.E. (Wallace 2009); ELIZA (Weizenbaum 1966); Jabberwacky (Twist 2003); linear discriminant analysis (LDA); quadratic discriminant analysis (QDA).

Figure 1. A cartoon set theoretic view on various terms (see Table 1) used when discussing the superset AI (black outline, hatched background): LLMs are in orange; ANNs are in magenta; generative models are in blue; and finally, chatbots are in green. Where these intersect, the colours reflect that, e.g. generative adversarial network (GAN) and Boltzmann machine (BM) models are in the purple subset because they are both generative and ANNs. In the case of proprietary closed source models, e.g. OpenAIโ€™s ChatGPT and Appleโ€™s Siri, we cannot verify their implementation and so academics can only make educated guesses (cf. Dingemanse 2025). Undefined terms used above: BERT (Devlin et al. 2019); AlexNet (Krizhevsky et al. 2017); A.L.I.C.E. (Wallace 2009); ELIZA (Weizenbaum 1966); Jabberwacky (Twist 2003); linear discriminant analysis (LDA); quadratic discriminant analysis (QDA).

Table 1. Below some of the typical terminological disarray is untangled. Importantly, none of these terms
are orthogonal nor do they exclusively pick out the types of products we may wish to critique or proscribe.

Table 1. Below some of the typical terminological disarray is untangled. Importantly, none of these terms are orthogonal nor do they exclusively pick out the types of products we may wish to critique or proscribe.

Protecting the Ecosystem of Human Knowledge: Five Principles

Protecting the Ecosystem of Human Knowledge: Five Principles

Finally! ๐Ÿคฉ Our position piece: Against the Uncritical Adoption of 'AI' Technologies in Academia:
doi.org/10.5281/zeno...

We unpick the tech industryโ€™s marketing, hype, & harm; and we argue for safeguarding higher education, critical
thinking, expertise, academic freedom, & scientific integrity.
1/n

06.09.2025 08:13 ๐Ÿ‘ 3791 ๐Ÿ” 1897 ๐Ÿ’ฌ 110 ๐Ÿ“Œ 390

Looking for something to read as you travel to #ICRMC2025? ๐Ÿš† ๐Ÿšดโ€โ™‚๏ธ ๐ŸšŒ
Take a look at the first ever issue of the Journal of Creative Research Methods!
Did we mention itโ€™s free to read? โค๏ธ
bristoluniversitypressdigital.com/view/journal...
#ICRMC

06.09.2025 11:01 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ‘‡

28.08.2025 10:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ“ข RN24/SSTNET invites submissions ๐Ÿ‘‰ Call for Papers: Technology in the face of global challenges".

25.08.2025 13:26 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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The Journal of Creative Research Methods is accepting submissions for our second issue (deadline: October 2025).

We welcome innovative work covering creative methods at ALL stages of research!

More info: bristoluniversitypress.co.uk/journals/jou...

ISSUE ONE COMING SEPTEMBER 2025!

27.07.2025 05:16 ๐Ÿ‘ 9 ๐Ÿ” 7 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

I think people have underestimated the anti-intellectualism of the technofascists as one of the key drivers of the spread of authoritarianism. The clear benefits of the post-1960s expansion of higher ed is being destroyed by the most parsimonious thinkers.

28.07.2025 11:19 ๐Ÿ‘ 418 ๐Ÿ” 118 ๐Ÿ’ฌ 9 ๐Ÿ“Œ 7
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Between fact and fairy: tracing the hallucination metaphor in AI discourse - AI & SOCIETY Large and powerful language models such as OpenAIโ€™s GPT model family, Googleโ€™s LaMDA and BERT or Metaโ€™s LlaMA are integral to many applications, such as translation, summarization or language generati...

Our article about the hallucination metaphor is out, in case you're interested
link.springer.com/article/10.1...

26.05.2025 13:32 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

๐Ÿ‘‡

15.05.2025 00:55 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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How should legal education respond to AI? Together with 11 UCL Laws colleagues, this paper is our vision for the sector. It's rooted in academic integrity, fundamental competences, and concerns around impacts on learning to learn and intellectual risk taking. (๐Ÿงต)

discovery.ucl.ac.uk/id/eprint/10...

06.05.2025 11:36 ๐Ÿ‘ 146 ๐Ÿ” 77 ๐Ÿ’ฌ 9 ๐Ÿ“Œ 37
Cover Image for:

Risky Research: An AoIR Guide to Researcher Protection and Safety

AoIR Risky Research Working Group

Contributors: Alice Marwick, Dafna Kaufman, Jacob Smith, Patricia Aufderheide, Jessica
Beyer, Emma L. Briant, Coppรฉlie Cocq, Laura Dilley, Sam DiBella, Radhika Gajjala, Kamile
Grusauskaite, Alex D. Ketchum, Zelly Martin, Janice Metzger, Erin McInerney, Rachel Moran,
John McNutt, Suay Melisa Oezkula, Victoria Oโ€™Meara, Riccardo Nanni, Carolina Parreiras,
Katy Pearce, Ryan Payne, Meredith Pruden, Christian Sandvig, Caighlan Smith, Sam Srauy,
Zeerak Talat, Leonie Tanczer, Robert Tynes, Antonia Vaughan, Shenja van der Graaf, Courtney
Vowles, Michele White.

Cover Image for: Risky Research: An AoIR Guide to Researcher Protection and Safety AoIR Risky Research Working Group Contributors: Alice Marwick, Dafna Kaufman, Jacob Smith, Patricia Aufderheide, Jessica Beyer, Emma L. Briant, Coppรฉlie Cocq, Laura Dilley, Sam DiBella, Radhika Gajjala, Kamile Grusauskaite, Alex D. Ketchum, Zelly Martin, Janice Metzger, Erin McInerney, Rachel Moran, John McNutt, Suay Melisa Oezkula, Victoria Oโ€™Meara, Riccardo Nanni, Carolina Parreiras, Katy Pearce, Ryan Payne, Meredith Pruden, Christian Sandvig, Caighlan Smith, Sam Srauy, Zeerak Talat, Leonie Tanczer, Robert Tynes, Antonia Vaughan, Shenja van der Graaf, Courtney Vowles, Michele White.

We are delighted to share the publication of Risky Research: An AoIR Guide to Researcher Protection and Safety, the culmination of over two years of collaborative effort by the AoIR Risky Research Working Group.

aoir.org/riskyresearc...

02.05.2025 02:26 ๐Ÿ‘ 153 ๐Ÿ” 115 ๐Ÿ’ฌ 5 ๐Ÿ“Œ 11

Muito contente por estar a organizar esta escola com a artista grรกfica Jรบlia Barata.

www.instagram.com/julia_barata/

Tem como principal objetivo explorar, de forma prรกtica, o potencial da narrativa grรกfica enquanto ferramenta metodolรณgica e comunicativa nas Ciรชncias Sociais.

Online em junho!

02.05.2025 11:45 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Abriram as inscriรงรตes para a Escola de Mรฉtodos Criativos: Narrativa Grรกfica para as Ciรชncias Sociais. Esta escola tem por objetivo explorar a narrativa grรกfica como ferramenta metodolรณgica e comunicativa nas Ciรชncias Sociais: tinyurl.com/48fsy5b5

Com @jussararowland.bsky.social
#socialsciences

02.05.2025 11:24 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
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Announcing the Journal of Creative Research Methods! A peer-reviewed journal devoted to everything from creative research designs to innovative data analysis and dissemination approaches. We're creating space for boundary-pushing methods so follow us for updates as we launch later in 2025!

30.04.2025 05:37 ๐Ÿ‘ 5 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

The ESA RN24- Science and Technology is now on Bluesky!

01.04.2025 17:05 ๐Ÿ‘ 3 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ‘‡

31.03.2025 17:56 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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23.03.2025 02:30 ๐Ÿ‘ 254 ๐Ÿ” 35 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0