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Brandel Zachernuk

@zachernuk

Spatial web technologies by day, digitally-embodied cognition enthusiast by night https://linktr.ee/zachernuk

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28.09.2023
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Latest posts by Brandel Zachernuk @zachernuk

Writing, with such freedom in place and scale, supplies a new dimension of meaning - maybe we can call it "reinforced concrete poetry."

All this is meant as a story-starter, though. What do you want to see as text in space?

What do you want to build?

Let's chat.

26.02.2026 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Growing the original's wide expanse of white all aroudn you allows for surreal, otherworldly focus on the text.

The speed and the scale of the words test the limit of conscious legibility, enhancing a sense that the poetry is absorbed as a *feeling* as much as read as a text.

26.02.2026 10:04 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Which brings us to today.

Poetic, creative writing is just as central to the human experience of reading. While the original was designed for screens, I wanted to work with material that points at the possibilities of relaxing into this new medium.

26.02.2026 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
What do prototypes prototype? Exhibit hall version
What do prototypes prototype? Exhibit hall version YouTube video by Brandel Zachernuk

And the space itself matters too.
With "What do prototypes prototype?", the watershed 1997 paper, I built it as a museum exhibit, looking at the experiential - and social - consequences of spatial info:

Information architecture becomes load-bearing.
www.youtube.com/watch?v=tMr3...

26.02.2026 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Timeline VR Demonstration
Timeline VR Demonstration YouTube video by Brandel Zachernuk

And what about reading?
What matters about space, scale and proximity when you have the freedom of a gallery with none of the physical restrictions?
I made a Wikipedia-as-warehouse with Timeline VR.

Structure at a distance takes on new significance.
www.youtube.com/watch?v=DeKd...

26.02.2026 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Virtual Reality Word Processor prototype
Virtual Reality Word Processor prototype YouTube video by Brandel Zachernuk

Why poetry?
I've been pushing text into space as a hobby for over a decade, first with spatial, gestural word processing, where I first realized the gulf between mere "text entry" and truly "writing."

What is writing *made of*? How does it happen?
www.youtube.com/watch?v=Lxvi...

26.02.2026 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
LOTUS BLOSSOM by YHCHANG

zachernuk.neocities.org/2026/yhchang/
(best viewed on a VR device)

It's a webXR rendition of Young-Hae Chang Heavy Industry's LOTUS BLOSSOM, extracted twice - first the SWF file from the internet archive, and then the glyph data from the SWF into SDF text to display in type as big as your head.

26.02.2026 10:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Video thumbnail

In a world of spatial computing, what is the future of information?

What is the Future of Text? Of poetry?

In my spare time I used #threejs to revisit some of my favorite kinetic typography - video below, and link in the thread to experience it yourself:

26.02.2026 10:04 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Preview
Alliance for OpenUSD Announces Core Specification 1.0: The Universal Language For Building 3D Worlds - The Alliance for OpenUSD (AOUSD) The production-ready open standard aims to end 3D data fragmentation and ensure high-performance composition for planet-scale world-building across animation, digital twins, and simulation. SAN FRANCI...

The Alliance for OpenUSD has released the official 1.0 Specification!
aousd.org/news/core-sp...

If you to show products, configure 3D stuff or even do spatial web viz, please join AOUSD and the Web Interest Group to hear about what people are doing, and give input on how to make USD work for you!

18.12.2025 23:04 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
A step into the spatial web: The HTML model element in Apple Vision Pro visionOS 26 brings a major update to an important building block for the spatial web: The HTML model element is enabled by default, with a new API that’s ready to use today.

3D models on the web have been at the center of my world for over a decade, and I’m so excited about where we are today.

We’ve got a new post about the HTML Model element and how to use it - and cool demos you can take a look at yourself! Check it out at webkit.org/blog/17118/a...

27.06.2025 02:26 πŸ‘ 26 πŸ” 2 πŸ’¬ 1 πŸ“Œ 2

I've heard first-hand from engineers and designers at Facebook that their goal was "light-touch social" - comparatively superficial engagement that peters out if anyone gets too carried away. The platform choices are real, different and have far-reaching consequences for what's thinkable on each.

07.12.2024 19:27 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
This Is Marshall McLuhan - The Medium Is The Massage (1967)
This Is Marshall McLuhan - The Medium Is The Massage (1967) YouTube video by Reelblack One

I like it, it's a very McLuhanesque reading.

But your point that LinkedIn is not Twitter is not Facebook is something finer-grained than McLuhan made, and those subtle (if at times, emergent) differences are immensely important.
www.youtube.com/watch?v=cFwV...

07.12.2024 19:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Optimize for the spatial web - WWDC24 - Videos - Apple Developer Discover how to make the most of visionOS capabilities on the web. Explore recent updates like improvements to selection highlighting,...

Want to know more about building great content for the spatial web in visionOS? I had the privilege to cover it at #wwdc24 - and the video is now live! Check it out at
developer.apple.com/videos/play/...
I hope it gets your wheels turning 🚲 about what you can do on the platform πŸ˜„

12.06.2024 06:25 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Introducing Natural Input for WebXR in Apple Vision Pro Apple Vision Pro is here, and with it, a lot of excitement about the possibilities for WebXR in visionOS.

My first contribution to WebKit.org is up! Today we're pleased to introduce a new, privacy-preserving mode of input for WebXR. It's both standards-compliant _and_ more in line with user expectations on visionOS. Check it out!
webkit.org/blog/15162/i...

20.03.2024 07:23 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

But we do ourselves a disservice by ignoring the other revolutionary moments that lead us to this point. Inventing the future is some of the hardest work we can pursue - but with luck, our descendants will see it as inevitable, even disbelieving there could be a time before it. 7/7

26.11.2023 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That said, there is something different about the present moment. Spatial computing gives us an opportunity to live and express outside the laws of physics, to encode and discern meaning without the explicit interaction with physical surfaces. 6/

26.11.2023 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

And it’s also essential to understand that what looks revolutionary on a 5-year timeline is really only contributing at the margins of a vast, millennia-long project of better pursuing the universal human goal of expression and comprehension. 5/

26.11.2023 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I’m enormously optimistic about the scope of technology to change human life - that’s why I do what I do. But it’s also essential to understand that *everything* we interact with is technology, including reading and writing. 4/

26.11.2023 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Most people are aware that printing is only 500 years old - but did you know that _page numbers_ only became popular about 50 years later? And punctuation - including the *the spaces between words* - only really emerged as a standard 500 years before that, around 1000 AD? 3/

26.11.2023 10:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Why look to the past, and why bother going so far? Because it’s the only way we can see change at a scale we need to imagine for the future. Here in the early 21st century, it can be easy to feel like the way we communicate is more or less fixed. Not so! 2/

26.11.2023 10:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
A History of Reading Tracing the complete story of reading from the age when symbol first became sign through to the electronic texts of the present day, Steven Roger Fischer’s fascinating A History of Reading offers a ...

🧡 To help build the future of computing, I’m reading Steven Roger Fischer’s _A history of Reading._ It’s a stunning, yet matter-of-fact account of the last 5000 years of text and recording.
press.uchicago.edu/ucp/books/bo... 1/

26.11.2023 10:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thank you sir, it's good to be here! When I heard Paul was helping kiwis off of the other place I was jumped at the opportunity.

There will be a little work pulling all the networks over but it looks like it'll be necessary, it's not going to get better :/

28.09.2023 03:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Many thanks to @paulbrislen.bsky.social for the invite - looking forward to a fresh start on here!

28.09.2023 02:49 πŸ‘ 7 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0