Jason Patterson

Only One Content Marketing Trend Matters for 2026 SEO and GEO spending will still grow. More brands will explore Substack and Reddit.

Time for content marketing to find its glorious purpose.

Dude, Where’s My Engagement? Why Social Media As Marketers Once Knew It Is Gone, Never To Return

Last article of the year, folks.
Tune in for the season finale.

Martin Scorsese's "Silence."
Watching someone be tortured for two hours is its own kind of agony.

Sorry, But Storytelling Doesn't Cure Desperation You may have seen the WSJ headline saying brands are “desperately seeking storytellers.” But most brands don't give two shits about storytelling.

Wrest greater control of their narratives? Name a company whose narrative you give a shit about? I dare you.

Y'all do realize that Disney will be free to steal any ideas ChatGPT generates for them?

That's what they're paying their billion dollars for.

Hi folks,

I need a few volunteers.

Follow my account on TikTok if you're there.

What Storytelling Really Means in B2B Marketing Every marketer is a storyteller. At least every marketer on LinkedIn, according to their bios.

Want customers who listen and trust you?
Be Morgan Freeman.

a woman with her eyes closed has the words boo hoo hoo written on her face ALT: a woman with her eyes closed has the words boo hoo hoo written on her face

You're angry about ChatGPT ads?

How do men wear double-breasted suits in real life?

I'd melt wearing something like that.

No matter the season.

"AI isn't thinking, it's predicting."

The human brain is a prediction engine.

And we don't know what thinking really is.

So who can say?

Execution before strategy achieves neither.

Me trying to view the "UTAH 2034" logo without my brain liquifying....

Yep.

Sign the Petition Calling for Fair Visibility for All on LinkedIn

Cindy Gallop's petition for more equitable LinkedIn visibility needs signatures.

Norman Rockwell's Freedom of Speech but it's Ellen Ripley

"I say we take off and nuke the site from orbit. It's the only way to be sure."

You think my -em dash indicates AI?

Is Anyone Thankful for Your Brand's Content? For those who haven't experienced it, let me tell you a little about Thanksgiving in America. It's an absurd holiday where fat, socially inept Americans get together to attempt to socialize while maki...

www.linkedin.com/pulse/anyone...

Tips for growing your LinkedIn audience.

Great insight + Great writing = Great content.

Marketing that gets real wins the deal.

Should I be on Reddit?
Is there anything going on there for marketers?

Substack is where everyone is where is giving lecture that you don't give a shit about.

40 seconds. A Short Film by Alberto Parrón. FULL SHORT FILM YouTube video by 40 seconds. A short film by Alberto Parrón

After making waves on the festival circuit, my debut as a film script doctor is finally on YouTube.

🚨 RANT INCOMING 🚨 I have f**king had it. This report is 30 pages long, supposedly about thought leadership, but nowhere in it could I find a definition. Nothing to clearly distinguish thought… | Ja... 🚨 RANT INCOMING 🚨 I have f**king had it. This report is 30 pages long, supposedly about thought leadership, but nowhere in it could I find a definition. Nothing to clearly distinguish thought leade...

"The first thing marketing vibe coded is itself...."