Erika Kramarik's Avatar

Erika Kramarik

@sketching-erika

Content strategist available for fractional leadership | Printmaker and crafts lover | Riding the chronic health train Buy my prints https://sketching-erika.com Read my takes on work and content strategy https://medium.com/@erika.kramarik

128
Followers
260
Following
48
Posts
21.08.2023
Joined
Posts Following

Latest posts by Erika Kramarik @sketching-erika

Budapest Pride thread, from the ground

28.06.2025 09:33 πŸ‘ 1291 πŸ” 388 πŸ’¬ 11 πŸ“Œ 56

From civic activism to the European Council πŸ™Œ Amazing story of consistently showing up for the people.

18.05.2025 21:18 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If you’d like a hope in democracy restored moment, just letting you know the independent candidate with roots in civil society, mayor of Bucharest, just became the president of Romania against the far-right, populist, Trump fan candidate. πŸ‡ͺπŸ‡ΊπŸ‡·πŸ‡΄

18.05.2025 20:26 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Currently refreshing live results of vote counts in #RomaniaElections and no. 2 and no.3 are 50k votes apart. Will I keep refreshing for the rest of the night? Probably. 😬

04.05.2025 21:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
a pixelated image of a man making a face Alt: A GIF of Castle being awkward and trying to explain something - like why slow burns are called slow burns and when you see someone pining, you need to make all the tree jokes.

I've convinced my partner we should watch Castle, and now he's learning why a slow burn is called a 'slow burn'. I've started to enjoy the commentary more than the episodes. πŸ˜‚

10.04.2025 19:04 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It’s always wine o’clock somewhere when you need it. Hang in there πŸ™Œ

23.02.2025 17:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A one panel comic. A curly-haired woman (cough, cough, the illustrator) is sitting on the floor and blowing up a    balloon in the shape of a 5. Behind her are floating balloons in the shapes of a 2,0,2. In the distance, a 4-shaped balloon is flying off. It has a sad face. The 5-shaped balloon has a tiny excited face.

A one panel comic. A curly-haired woman (cough, cough, the illustrator) is sitting on the floor and blowing up a balloon in the shape of a 5. Behind her are floating balloons in the shapes of a 2,0,2. In the distance, a 4-shaped balloon is flying off. It has a sad face. The 5-shaped balloon has a tiny excited face.

Let’s make 2025 a year of small things that matter. Keep making things with your hands, reach out to people you haven’t talked to in a while, be brave in unexpected ways.

You’ve got this! ❀️

31.12.2024 23:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Take that away, and you’re asking uncomfortable things like β€˜is the way we’ve always done things actually ok?’ or β€˜is this making us money?’. That’s why you get the friction and resistance. If the leadership is willing to try new things, you’ve got a chance. If they won’t, it’s a losing battle.

19.12.2024 21:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

How do you measure performance for a knowledge base? What do you track? What’s success for a content designer working on a product? (Actually, I think those people have it easier, but maybe that’s just me) volume is easy to count.

19.12.2024 21:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…either by controlling where they go love geographically or do time-series analysis, can you prove you brought in revenue? If not, you end up comparing 50 ads with 3 reports. Which sounds better(and took less effort to do?) and this is just marketing.

19.12.2024 21:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

An example (and ongoing debate): it’s easy to justify budgets for paid campaigns on social, because tracking (supposedly) gives you the ability to prove your ROI. But do 3 good researched content pieces that give you brand exposure, but if you can’t control their visibility with statistical models..

19.12.2024 21:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I think the reality is somewhere between scenario 2 and 3. Also, you might have hit the nail on its head with β€˜tying performance metrics with volume of content published’. I think the actual problem is the maturity of orgs in terms of how they track metrics / what brings them revenue.

19.12.2024 20:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Content strategy for full customer journeys | E&K Interactive Studio We are a content strategy consultancy that sees content as an ecosystem, critical to customer experience and business operations.Level up your business with us.

After 5 years since we started the business and a few clients' projects finished, we finally launched the business' website.
ekinteractive.studio
made with @getkirby.com, coffee, and love in Europe.
Family owned by me & @sketching-erika.bsky.social

19.12.2024 18:13 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

But to also switch back to the org’s perspective (I was both no. 2 and 3), there’s usually a lot of anxiety and resistance. That content publishing does something for the org, internally (making managers feel in the spotlight) or externally (mkt results). U need alternatives before taking it away

19.12.2024 18:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

3) The CS doesn’t have either authority or organisational awareness, so all their recommendations hit a brick wall and they find no partners to work with. That’s usually a recipe for burnout, and a miserable place to be in.

19.12.2024 18:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

2) The CS doesn’t have authority, but they have organisational awareness and change management skills (I’m calling that the ability to make people buy into new processes even when they’re uncomfortable). So they find pilot projects and ways to show data insights to get the org to do less content

19.12.2024 18:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This is one of those questions you can only answer with β€˜It depends’. There’s a couple of scenarios how this can play out.

1) The CS has the authority and the change management skills to create the roadmap towards the new world they’re aiming for, and the rest of the org will follow

19.12.2024 18:41 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I think they will have retired and gone into arts and crafts. Or on a beach. Or you know… some place like that.

19.12.2024 18:19 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

When organisations don’t have proper content governance put in place, different teams will go off doing their own thing, trying to solve their own problems. They’ll get rewarded for bringing results, and no one gets brownie points for paying attention to the bigger picture. πŸ₯²

19.12.2024 18:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A digital drawing with a bunch of birds, a frog, and flowers. It has a kind of looser, sketchy styles with vibrant colours.

A digital drawing with a bunch of birds, a frog, and flowers. It has a kind of looser, sketchy styles with vibrant colours.

Birds!

#art #illustration

12.12.2024 06:20 πŸ‘ 1679 πŸ” 337 πŸ’¬ 20 πŸ“Œ 1

Brett Goldstein once said in an interview he'd do Mr Darcy in Pride and Prejudice with Muppets. Ms Piggy would be Elizabeth, ofc.

I’d love to see that.

05.12.2024 16:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Legacy Media Companies Need a New Social Playbook Plus five post format ideas, how brands reacted to election results, and more.

Great read on how we need to stop thinking of social media as distribution platforms, and start thinking of them as content platforms of their own where people want to engage with channel-appropriate content.

18.11.2024 14:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Seville bikelanes before

Seville bikelanes before

Seville bike-lanes after

Seville bike-lanes after

Seville, Spain eliminated 5,000 car parking spaces and built an 80 km protected cycling network in just 18 months with 32 million €.

Result: An average 70,000 bike trips a day.

Leadership.

15.11.2024 03:57 πŸ‘ 2094 πŸ” 491 πŸ’¬ 34 πŸ“Œ 73

Please add me as well! So grateful you're putting this together and also to see this place take off. I missed the nice internet.

16.11.2024 08:32 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The top 150 science communicators on here; sadly, no men qualified for the list. Maybe next time.

go.bsky.app/JKv3BWU

11.11.2024 19:25 πŸ‘ 336 πŸ” 97 πŸ’¬ 25 πŸ“Œ 3

Can I also suggest Coda or Airtable? both have stronger features on how they handle their databases, but Coda is more versatile in terms of what you can do with it (databases, forms, pages, etc).

12.11.2024 14:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Three frameworks to get stuff done more easily with your team Ask a person about their productivity, and they’ll tell you about using specific note taking techniques, time management or focusing on…

If there's such a thing as a survival kit for work, these three frameworks should be in it.

It's less about the work, and more about how to think about the work. So no project can get the best of you.

#personalgrowth #workhabits #productivity

17.08.2024 15:17 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Countless  neon-pink, flower-like strawberry anemones, Corynactis californica, blanket a rock in Monterey Bay.

Countless neon-pink, flower-like strawberry anemones, Corynactis californica, blanket a rock in Monterey Bay.

🎡 Strawberry anemone fields forever… 🎡

03.06.2024 22:12 πŸ‘ 618 πŸ” 134 πŸ’¬ 4 πŸ“Œ 6
Post image Post image Post image

I’ve been spending my vacation trying out plein art painting, and it’s a really nice way to just slow down and observe your surroundings.

#pleinair #watercolor #gouache

03.06.2024 23:26 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

One last link: migrainetrust.org for more resources and info on migraine management and the obligatory disclaimer that I’m sharing from personal experience. Remember to take from this what’s useful for you.

30.05.2024 10:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0